8. DIGITAL/ NEW MEDIA
Content are organized and
distributed on digital platforms
DIGITAL refers to something
using digits particularly binary
digits.
11. CULTURAL TRANSMISSION
Cultural Transmission. Mass media are the bridge between our past
and present. They report day-to-day affairs which will become the history
of tomorrow. We get our cultural traditions from history and we follow the
best of them. In keeping our culture flowing, media play a vital role. It
focuses on the genuine aspects of our culture and points out the
undesirable trends. Media enrich our culture in two ways:
1. Transmitting culture and heritage from generation to generation.
2. Introducing and spreading cultural values across various segments of the
society.
12. CATALYST TO DEVELOPMENT
Mass media report problems faced by people in different walks of
life and make the administrators aware of them. The media also
make people aware of their rights, the details of government
subsidies, development policies, etc. They point out the merits
and demerits of certain projects. In short, the media support
development either being the advocates of government-
sponsored development or critics of development projects which
need to be amended.
13. ENTERTAINMENT
We all use the media to escape our day-
to-day lives, to distract us from our
upcoming exam, or to help us relax.
When we are being distracted, amused,
or relaxed, the media is performing the
diversion function.