Webinar presented by Brian Halligan and David Meerman Scottt -- two deadheads & marketing gurus.

1. Starting In A Moment
“Once in awhile you get shown the light in the strangest of
places if you look at it right” Grateful Dead
Improvisation is to the Grateful
Dead as authenticity is to your
business
#gdmarketing
@bhalligan @dmscott

2. Marketing Lessons From
The Grateful Dead
Brian Halligan
David Meerman Scott

3. Product Marketing
Marketing Strategy
Freemium
Viralization
Reach
Formula For Success
Lose Control?!
Experiment!!
Red Carpet Your Customers
Disintermediation
TeamWork
Authenticity
Premium Upgrades
Technology Transforms
Learn More

4. #GDMarketing
@dmscott
@bhalligan
Polling http://bit.ly/gdpoll1
http://bit.ly/gdpoll2
Contest

5. Get found by being Remarkable

6. Watch Your Competition
But Don’t Follow Them
#gdmarketing
@bhalligan @dmscott

7. Freemium Content Is A
Customer Magnet
@dmscott / #SESNY 7

8. Make It Easier For Your
Customers To Spread Your
Message Today
#gdmarketing
@bhalligan @dmscott

10. Freemium Content
Reach Easy Spread
#gdmarketing
@bhalligan @dmscott

11. Rex Foundation photo

12. You should be experimenting 10x
You should youexperimenting 10x
more than be are…
more than you are…

13. Put Customers In The Front Row
#gdmarketing
@bhalligan @dmscott

14. Disintermediate The Middle Man

15. Teamwork Means 1+1=3

16. Teamwork Means 1+1=3
Digital Native
Analytical
Reach
Content Creator

17. IMPROVISATION is to the
Grateful Dead
AS
AUTHENTICITY should be to
your messaging
#gdmarketing
@bhalligan @dmscott

18. Pull Them In With Freemium…
Upgrade Them With Premium

19. Transform your industry with technology!
1972 2009
#gdmarketing
@bhalligan @dmscott
19

20. Jay Blakesberg photo

21. Marketing Secrets Of The
Grateful Dead Set List
China Cat Sunflower
I Know You Rider
Dark Star
Not Fade Away
We Bid You Goodnight