This document provides an overview of small business marketing basics. It recommends developing a marketing plan by taking stock of strengths and weaknesses, opportunities, and threats. The plan should set goals, check competitors, and target the ideal audience. The document also discusses understanding what is being sold, the difference between marketing and branding, and action items for crafting a message and using various marketing channels like websites, social media, email marketing and events. The overall purpose is to help small businesses develop an effective marketing strategy.
2. Tracy M. Thomas, Owner
Social Media and Email Marketing Strategist
EMAIL : INFO@STELLARMARKETINGPRO.COM
WWW.STELLARMARKETINGPRO.COM
Local Authorized Expert & Solutions Provider
4. •Define your audience
• Send a message specific to that audience
• Get a physical and measureable results
Local Authorized Expert & Solutions Provider
What is Marketing?
6. Take Stock of Your Strengths
& Weaknesses
Strengths
Positive, internal factors, that can be tangible and
intangible factors
Weaknesses
Negative, internal factors, that can be lack of
resources to stay market-relevant
Opportunities
Growth areas in your market
Potential to expand offerings
Threat
What kind of social, economic, technological pressures
face your business
7. Set Your Goals
Aim High
Set your goals so high you can’t achieve it
Make sure the projects lead to bigger results
Remember to enjoy the process as you get there
What is your big goal??
8. Check Your Competitors
Checking out your competitors can help
with your event design business by giving
you insight
Make sure to stand out and not copy what
others are doing
Develop new ideas for your own event
planning marketing strategy
9. Target Your Market
Know – Define the demographic that best fits your products and
services
Income, Age Range, and/or Gender
Ideal client
Reach – Get in front of your target customer by understanding
where and how they get information
Motivate – Educate your customer on what product or services you
provide
Understand your customers pain points
10. Understand What You Are Really Selling!
Build your knowledge about your
products/services before you try and sell to
anyone
What is UNIQUE about your business
What is your marketing message
What do you specialize in… expertise
Narrow it down and dominate it
15. Crafting Your Message
Start with your copy
Make sure it’s free of errors, proof, editor, copywriter
Headlines, Body Text
Design – Comes Last
Readability
Consistency colors
16. Action Items
Marketing Channels
Website
Advertising, print, magazine, google Ads
Social Media – Facebook, Instagram, Pinterest
Email Marketing – Build Your List
Radio – TV – Media – Local
Press Releases – Newsworthy press, local media
Events – Networking, making connections