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Making Links, Reaching out or Moving Closer connecting with your networked Community. Strategies for social media.

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Penny Hagen
Penny Hagen

Strategies for thinking about how social media can connect you to your community. Keynote Presented at Making Links 2008 Melbourne

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Reaching out or moving closer: Connecting with your ‘Community’ Penny Hagen Making Links 2008
Design for social change
Using social technologies to connect with your ‘community’
Favourites Email Facebook Phone Forum Comments Group Tags Anyone User Photos Blog Photo set Delicious
Favourites Email Facebook Phone Page Comments Group Tags Anyone User Photos What do they mean Blog for organisations? Photo set Delicious
“ We want a more engaging website We want to increase participation We want to use social media
Participation & engagement
Experience
Ownership
Relinquish control
Brand abuse
Enhance brand through participation
Is your organisation ready for it?
MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website organisational
MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr personal website organisational
MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr personal website organisational
MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website control
MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space influence Flickr website control
MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space influence Flickr website control
MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space influence Flickr website control
reach out MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
Flickr
NewMatilda.com comments share
Dumbo feather blog delicious flickr
moving closer MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
MCA generationnext Myspace
cancerwise MDAnderson Twitter
Consider Control Resourcing Shared interests Niche community Appropriate tools
Initiating connections with your ‘community’
WWF Human Habitat
Insight Reflection Intervention Seed content Community
Guide Dogs NSW/ACT DesignLab
let the community tell us about the tools
let the community tell us about the tools Build connections with individuals Build relationships with existing hubs Maintain momentum
develop an ecology MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
thank you See also image credits creative commons http://creativecommons.org/licenses/by-sa/2.0/deed.en http://delicious.com/digimo Flickr username: danorth1 tags: socialmedia socialchange Uploaded on May 7, 2006 http://www.flickr.com/photos/danorth1/142574092/ socialmediastrategy socialnetworks twitter Flickr ROI username: BdR76 Uploaded on October 30, 2006 http://www.flickr.com/photos/85451010@N00/284073235/ Flickr slide 12: username: BdR76 Uploaded on October 30, 2006 http://www.flickr.com/photos/85451010@N00/284073235/ Flickr slide 14 & 8 username: Carf Uploaded on August 4, 2007 http://www.ïŹ‚ickr.com/photos/beija-ïŹ‚or/1226715071/sizes/l/in/photostream/ http://www.ïŹ‚ickr.com/photos/beija-ïŹ‚or/1217587004/sizes/l/ Flickr Slide 32: Uploaded on February 17, 2007 username: cello512 http://www.ïŹ‚ickr.com/photos/45299717@N00/393684343/ slide 15: The Hebrew University of Jarusalem http://teachline.ls.huji.ac.il/

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Making Links, Reaching out or Moving Closer connecting with your networked Community. Strategies for social media.

  • 1. Reaching out or moving closer: Connecting with your ‘Community’ Penny Hagen Making Links 2008
  • 3. Using social technologies to connect with your ‘community’
  • 4. Favourites Email Facebook Phone Forum Comments Group Tags Anyone User Photos Blog Photo set Delicious
  • 5. Favourites Email Facebook Phone Page Comments Group Tags Anyone User Photos What do they mean Blog for organisations? Photo set Delicious
  • 6. “ We want a more engaging website We want to increase participation We want to use social media
  • 12.
  • 15.
  • 16. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  • 17. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website organisational
  • 18. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr personal website organisational
  • 19. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr personal website organisational
  • 20. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  • 21. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website control
  • 22. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space influence Flickr website control
  • 23. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space influence Flickr website control
  • 24. MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space influence Flickr website control
  • 25.
  • 26. reach out MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  • 27.
  • 31. moving closer MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  • 35. Initiating connections with your ‘community’
  • 39. let the community tell us about the tools
  • 40. let the community tell us about the tools Build connections with individuals Build relationships with existing hubs Maintain momentum
  • 41. develop an ecology MSN Twitter Facebook Blog Delicious Skype My Space Space Book You Tube LinkedIn Slideshare Web Presence RSS My Space Flickr website
  • 42. thank you See also image credits creative commons http://creativecommons.org/licenses/by-sa/2.0/deed.en http://delicious.com/digimo Flickr username: danorth1 tags: socialmedia socialchange Uploaded on May 7, 2006 http://www.flickr.com/photos/danorth1/142574092/ socialmediastrategy socialnetworks twitter Flickr ROI username: BdR76 Uploaded on October 30, 2006 http://www.flickr.com/photos/85451010@N00/284073235/ Flickr slide 12: username: BdR76 Uploaded on October 30, 2006 http://www.flickr.com/photos/85451010@N00/284073235/ Flickr slide 14 & 8 username: Carf Uploaded on August 4, 2007 http://www.ïŹ‚ickr.com/photos/beija-ïŹ‚or/1226715071/sizes/l/in/photostream/ http://www.ïŹ‚ickr.com/photos/beija-ïŹ‚or/1217587004/sizes/l/ Flickr Slide 32: Uploaded on February 17, 2007 username: cello512 http://www.ïŹ‚ickr.com/photos/45299717@N00/393684343/ slide 15: The Hebrew University of Jarusalem http://teachline.ls.huji.ac.il/