Brand resilience refers to a brand’s capacity to adapt, recover, and thrive in the face of adversity. This resilience is built on a foundation of strong brand values, effective communication, strategic planning, and a customer-centric approach, experts from www.Nopio.com explain. Brands that prioritize resilience understand that challenges and uncertainties are inevitable, but how they respond to these challenges can make all the difference.

1. ANDRI HANRYANSYAH
Presented by
Maintaining Brand
Resilience in The Midst
Of Competition

2. CONTENT
01. Define Your Specific Market Target
02. Identify Your USP
03. Maximize All Senses To Sounds Your Brand
04. Know Your Competitors
05. Hear Your Customers Voice
06. Seek Out For New Opportunities
07. Track and Measure Your Marketing Metrics
08. Be Flexible & Consistent
09. Q&A Sessions

3. 01. Define Your Specific Market Target

4. Define Your Specific
Market Target
Customer Survey by Gathering Customer Details Such as:
● Age,
● Location,
● Language,
● Occupation,
● Hobby or Interest
● Customer Pain Point (Related with Your Services or
Products)
Ask Yourself 3 Key Questions to Understand How We Can Help
Customer.
● How can we help?
● What are customer main purchasing barrier?
● Where and When the Customer Buying Journey Starts?

5. 02. Identify Your USP

6. Identify Your USP
UNIQUE SELLING POINT:
What Makes Your Product Or
Service Better Than Competitors.
In online marketing, It’s Really
Important communicating your
USP clearly and quickly

7. 03. Maximize All Senses To
Sounds Your Brand

8. Maximize All Senses To
Sounds Your Brand

9. 04. Know Your Competitors

10. Know Your
Competitors

11. 05. Hear Your Customers Voice

12. There are five main ways marketers can research customers needs
● Independent customer goods and service review forums - How? Ask
the customer by do some market survey, customer survey or market
research
● Distributor or sales agent feedback sites - How ? Ask the reseller or
distributor
● Combo sites offering customer reviews and expert opinions - How ?
Scrape the customer review data or do some market research or
collaborate with Consultant
● Customer complaint sites - How ? Identify the negative reviews on
your channel
● Public Blogs - How? Scrape or gather all the data that related to your
channel
Hear Your Customers
Voice

13. 06. Seek Out For New Opportunities

14. Seek Out For New
Opportunities

15. 07. Track and Measure Your
Marketing Metrics

16. Monitor All
The Time
Measure Value
Benchmark
Count The Customer Loyalty
Identify Threats
Track and Measure Your
Marketing Metrics

17. 08. Be Flexible & Consistent

18. 09. Q&A Sessions