12. Weekly
revenue
÷ 7 = Daily
revenue
Understand what your average
weekly revenue is for the page
type (category, PDP, homepage
for example)
Using this daily average over
actual daily revenue as it can be
volatile if you are using key
trading days vs flat performance
days
27. CALCULATIONS
CTR X Search Volume = Click estimation
Traffic / Clicks = Traffic to click ratio
Traffic to
click ratio
X Clicks estimation = Traffic estimation
Traffic est X Conversion Rate
(existing)
= Transactions
Transactions X AOV (existing) = Revenue