This PPT showcase the complete digital audit of Keyspace brand pointing out the shortcomings in social media marketing and website audit followed by the going forward strategy for social media marketing that will highlight the brand in the fast going competition of the real estate sector in UAE.

1. THANK YOU
DIGITAL AUDIT, MARKETING STRATEGY & EXECUTION
FOR
KEYSPACE REAL ESTATE

2. 

SOCIAL MEDIA MANAGEMENT

3. 

FACEBOOK AUDIT
Cover image is the largest real estate of a page. It is
the best place to summarize a brand and its offerings
and services. GIF or Video can be used
No Other Social Media Tabs

4. 

FACEBOOK AUDIT
No Reviews

5. 

FACEBOOK AUDIT
Poor followers No Consistent
Posting. Last Post
Was In July
Content is unengaging
(absence of likes, shares, comments etc.)

6. 

INSTAGRAM AUDIT
Few followers No consistent post. Poor engagement

7. 

LINKEDIN AUDIT
Last post was one year before

8. 

SOCIAL MEDIA CONTENT RECOMMENDATIONS
Customer video interviews endorsing the brand
Frequent high quality videos of available apartments for rent/sale
Best areas for sale/rent in Dubai
Ask An
Expert

9. 

SOCIAL MEDIA CONTENT RECOMMENDATIONS
If there is any extended payable plan available to entice the audience
•Facebook/Instagram Live to walkthrough the available apartment/office.
•Live video testimonials on the spot.
•video of your residents talking high about the brand and their home.
•Respond to customer questions, comments, and concerns.
Some Important Tips For The Buyers
Asking questions to create engagement:
•When did you last visited an apartment to buy?
•Which is your favorite location to rent an apartment?

10. 

SOCIAL MEDIA CONTENT RECOMMENDATIONS
Frequent announcement of
available property for rent/sale
Occasional Discounts Announcement (If any)
Easy payment option. For example pay 5% to move
in now
Up to 5 years payment plan
Contests generate awareness &
Interaction
One of the best online practices to
promote a brand
Ramadan /Eid/Etc Greetings

11. 

SOCIAL MEDIA CONTENT RECOMMENDATIONS
Welcome your buyers into their
new home with a social media
shout out
Take Behind The Scenes content
and post them on social media
Celebrating the anniversary of
clients

12. 

A CASE IN POINT
RECOMMENDATIONS:
 Short videos to be created (30 sec to 1 min)
 Cross Platform promotion

13. 

SAMPLE – RECOMMENDATION FACEBOOK BOOSTING
Boosting helps in pushing the
content to the right audience
It also leads to greater brand
visibility on social media

14. 

RECOMMENDATION - FACEBOOK ADVERTISING
•Your customers spend most of their time on Facebook
•Most targeted form of advertising
•Increases brand awareness
•Increases website traffic
•Increases revenue, sales, and leads

15. 

SAMPLE – FACEBOOK ADS
There are different types of
Objectives that can be defined
when running Facebook Ads
Most effective is Lead generation
ads . Others are to send people on
the website, to make people like a
Facebook page etc.

16. 

CREATION OF BRANDYOUTUBE CHANNEL
Set up brand channel on YouTube to list properties
Post virtual tour videos of homes for sale to your website and social media channels
Create videos of the neighborhoods in which your properties are located to give
prospects a real sense of the area
Interview staff members for insights into how you work and what you offer clients
Interview happy clients for credible client testimonials

17. 

INFLUENCER MARKETING
Property influencer of Dubai can promote our offerings to:
•His/her followers
•Increase Brand awareness
•Divert traffic to the website
•Generate Leads
•Generate Sales

18. 

EMAIL MARKETING
BENEFITS:
•Low costs
•Reach an already engaged audience
•Deliver targeted messages
•Drive revenue
•Easy to measure
•Reach a global audience
•Instant impact

19. 

SCOPE OF WORK

20. 

DIGITAL
MARKETING
PLATFORMS
ACTIVITIES ACTIVITIES IN
DETAIL
FREQUENCY OF POSTS COMMENT
DAILY WEEKLY MONTHLY WHEN
APPROVED
CONTENT
MARKETING
STRATEGY
FACEBOOK/
LINKEDIN
TWITTER &
INSTAGRAM
Product posts
including
images and
videos
4 posts
per week
The content type shared will be
posted on all social media channels.
Some of the content type for
example, video testimonials, behind
the scenes, etc will be posted as when
provided. The frequency of posts and
posts type can change according to
the result.
Social media
contests
YOUTUBE
Virtual tour of
homes
Creation of video content is
expensive. Keyspace can hire
professional photographer for one
day and complete the shoot which
can be used for the whole month.
Interviews of
customers
Neighbour
videos
Interview staff
members
Behind the
scenes
Community
Management
Conversation
monitoring &
responding

21. 

THANKYOU
DIGITAL
MARKETING
PLATFORMS
ACTIVITIES ACTIVITIES IN DETAIL FREQUENCY OF POSTS COMMENT
DAILY WEEKLY MONTHLY WHEN
APPROVED
EMAIL
MARKETING
Real estate
industry news
Send the emails to the
subscribers about industry
news
Conversion code should be setup for each
emailer to analyze the effectiveness of the
campaign
New homes
listed or sold
New property for sale &
sold updates mails to be
sent to subscribers
Send holiday
greetings to
existing clients
Anniversary and holiday
greetings mails to keep
your name in front of their
minds
Home buyers
process
Emails about home buyers
process from start
INFLUENCER
MARKETING
Identify key
influencers
They will be asked to
promote KeySpace Real
Estate on their insta handle
through video posts and tag
Keyspace to create brand
awareness and divert traffic
to website
Macro influencers (well known) and micro
influencers (niche) who have high no of
followers and engagement is seen on their
insta pages based in UAE will be identified once
in a fortnight or month depending on the
identification of influencers

22. 

COMMERCIALS (Both Le Café & KeySpace Real Estate)
ASSIGNMENT SCOPE OF WORK TOTAL COST
ASSIGMENT - I
Website Maintenance for Le Café +
Keyspace Real Estate (Max 20 Images
upload/ month, content update)
AED 3000
(50% ADVANCE)
ASSIGMENT – II
Social Media Management for Le Café +
Keyspace Real Estate (FACEBOOK,
INSTAGRAM, TWITTER, YOUTUBE)
ASSIGMENT - III
Paid Advertising for Le Café + Keyspace
Real Estate (Facebook Ads /Instagram
Ads) Posts boost
ASSIGMENT – IV
Creative designing for social media, email
design, website, & advertising for Le Café
+ Keyspace Real Estate
ASSIGNMENT - V
Influencer marketing charges to be paid
by the client as per agreed amount

23. 

REQUIREMENT FROM CLIENT
•WESBITE ACCESS
•SOCIAL MEDIA ADMIN ACCESS
•HIGH QUALITY IMAGES
•HIGH RESOLUTION VIDEOS
•ADVERTISING BUDGET

24. 

THANKYOU