Young and hungry aspiring Sports journalist trying to get his name out there!

1. PERSONAL BRAND EXPLORATION
JOSEPH SAJEWSKI III
JANUARY 17, 2024

2. STARTING MY CAREER
Short Term Goal:
Following Graduation, Feb. 2024 –
Begin internships at local broadcast networks and/or find a ground level job at a media company to get
my foot in the door.
-Fill out paperwork and send in portfolios for spring jobs by March 31, 2024
Long Term Goal:
Working at/owning my own multi-media company by
2035.

3. PROFESSION
Broadcast Media
Potential Job Titles:
Sportscaster
Newscaster
Camera Operator

4. Target Audience
To find the most
success in my career, I
feel the need to target
audiences who are
liked minded as
myself while also
being diverse enough
to connect with
anyone.

5. Competition:
STEPHEN A. SMITH
• B.A in Mass Communication
• 30+ years of reporting experience
• Public Speaking extraordinaire, giving seminars
and appearances to dozens of colleges
• Daily occurrences on tv with millions of google
results
JOSEPH SAJEWSKI III
• Currently enrolled in Sportscasting certificate
program at Full Sail University
• Very limited reporting with only a few games
and stories under belt
• Skilled in computer management and software
use
• Occasional streamer with minimal google
results

6. MY CORE VALUES:
1. HONORABLE
2. BOLD
3. AUTHENTIC
4. JOYFULNESS
5. RESPECTFUL
Golden Circle:
Why?
Providing a space where everyone and anyone can enjoy
sports media.
How?
Pave the way for a new process of how media and sports
are looked at in the day-to-day life.
What?
All inclusive Sports Media Show
Vision:
To format and present sports news in a new
and innovative way
Guiding Principle:
To stay honest to myself and ones who love
and support me.
Identity
Passion: Sports Media
Superpower: My love for sports and the excitement I get talking
about them.

7. PROMISE & POSITION
Promise:
I will provide an all-inclusive sports media
show where all viewers, old and young,
will find enjoyment in watching and
tuning out the outside world in favor of a
sports show.
Position:
Loud-Mouthed Broadcaster

8. NETWORKING
Industry Events
WWJ’s Annual Winter Survivor Radiothon for THAW
February 1st, 2024
Objective: Find any reproable radio informative
and have constructive conversations
Winter Blast Royal Oak presented by Soaring Eagle
Casino & Resort
February 2nd- 4th , 2024
Objective: Conversate with social media moguls
and gather opinions about my work
Elevator
Pitch:
With how many people can be easily upset by one word in the media world,
why isn’t there more shows that ignore the climates of the world and just
focus on sports? Well, with a new, innovative, and all-inclusive show that
sports fan can enjoy, they’ll tune in to highlights, informative conversations,
and discussions about sports that are meant to distract us from real world
problems.
Mentorship: Seeking a guide that has experience both in Radio and TV in order to further
my goals in the sports media world.

9. Online ID Calc. Scores
Volume: Zero
Relevance: High
Purity: Low
Diversity: High
Validation: Low
Brand Archetype:
Archetype: Creator
Description: A captivating,
creative, imaginative
individual who looks for the
positive in anything,
constantly trying to improve
and show new aspects of
something to an audience.
Improving Online ID Scores and How:
• Focused Scores: Volume, Purity, and Validation
• Type of Content: More active on my social medias as well as Streaming and Recording more videos
• Primary Tools for Distribution: Twitch and YouTube – as they are the easiest forms of producing and uploading custom content.
Digital Marketing

10. Professional Development
Technical Transferable
Adobe Processes Software
Task: Follow instructional
tutorials on Adobe’s sites.
Org: Adobe
Date: 2/1/24 Sony Camera Operable
Task: Seek out individuals
with prior experience as well as
local photography classes.
Org: Sony
Date: 3/1/24
Public Speaking
Task: Join a couple online
seminars as well as sit in on
some live examples.
Org: TED
Date: March 2024
Advanced English Reading
Task: Read more advanced
stories and constant practice
to further improve my reading
skills.
Org: O’Reilly Library
Date: February 2024

11. Resources:
Slayback, Z. (2019) How to Get ahead: A proven 6-Step system to Unleash Your Personal Brand and Build a World-
Class Network So Opportunities come to you.
Port, M. Wallace, J. (2013) Book Yourself Solid Illustrated
Arruda, W. (2019) Digital You: Real Personal Branding in the Virtual Age
Ries, A. Trout, J. (2001) Positioning: The Battle for Your Mind