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Jon Ball CO-CEO, Co Founder Page One Power
How to Build a 10 Million Dollar
SEO Agency
Principles and Practices
10 Million Dollar SEO Agency
Principles and Practices
Jon and Zach Ball
Page One Power
2011
10 Million Dollar Agency
What it looks like
• Average $833,000 monthly recurring revenue
• Key people in key positions
• People
• Marketing all day, every day
• Communication, communication, communication
• Systems across the board
$833,000 Monthly Recurring Revenue
• Average deal $7500/month
• 111 Active Clients
• 5% attrition average monthly. $41,000 lost revenue
• 7 new clients per month
• 40% close rate
• 20 Sales Qualified Leads needed per month. More needed to grow.
Key People In Key Positions
• Production
• Sales
• Finance
• Marketing
• HR
Production
• Critical to success
• Well cared for
• Challenged
• Growth opportunities
• Rewards
• Trust
• Gratitude
Treat ‘em right
• People are people
• Partnership
• Respect
• Money
• Gratitude
• Opportunity
• Freedom
• What, not how
Delegation
• Stumbling block of many business owners
• Trust
• Believe
• 70%
• Fire when necessary
Sales
• Team mentality
• Solid support
• Back your people
• Commissions
• Communication
• Training
Riches in the niches
• Centralize your efforts
• End fragmented projects
• Become actual experts
• Give your marketing something to say
• So many opportunities in SEO to specialize
Marketing
• Go for broke. Be bold.
• Meals
• Whats your angle?
• Make a message, send it out as many ways as possible
• Ongoing, one time, sporadic
• Stop marketing when you’re ready to shrink
Work on the Business
• One of the only things
you can’t outsource or
delegate
• Pick a department, sit
back and brainstorm
how it can improve. Do it
with the manager of the
department.
• Spend as much of your
time as possible working
on the business.
How We Built A Strong $10 Million Agency: A Proven Framework

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How We Built A Strong $10 Million Agency: A Proven Framework

  • 1.
  • 2. Jon Ball CO-CEO, Co Founder Page One Power How to Build a 10 Million Dollar SEO Agency Principles and Practices
  • 3. 10 Million Dollar SEO Agency Principles and Practices
  • 4. Jon and Zach Ball Page One Power 2011
  • 5. 10 Million Dollar Agency What it looks like • Average $833,000 monthly recurring revenue • Key people in key positions • People • Marketing all day, every day • Communication, communication, communication • Systems across the board
  • 6. $833,000 Monthly Recurring Revenue • Average deal $7500/month • 111 Active Clients • 5% attrition average monthly. $41,000 lost revenue • 7 new clients per month • 40% close rate • 20 Sales Qualified Leads needed per month. More needed to grow.
  • 7. Key People In Key Positions • Production • Sales • Finance • Marketing • HR
  • 8. Production • Critical to success • Well cared for • Challenged • Growth opportunities • Rewards • Trust • Gratitude
  • 9. Treat ‘em right • People are people • Partnership • Respect • Money • Gratitude • Opportunity • Freedom • What, not how
  • 10. Delegation • Stumbling block of many business owners • Trust • Believe • 70% • Fire when necessary
  • 11. Sales • Team mentality • Solid support • Back your people • Commissions • Communication • Training
  • 12. Riches in the niches • Centralize your efforts • End fragmented projects • Become actual experts • Give your marketing something to say • So many opportunities in SEO to specialize
  • 13. Marketing • Go for broke. Be bold. • Meals • Whats your angle? • Make a message, send it out as many ways as possible • Ongoing, one time, sporadic • Stop marketing when you’re ready to shrink
  • 14. Work on the Business • One of the only things you can’t outsource or delegate • Pick a department, sit back and brainstorm how it can improve. Do it with the manager of the department. • Spend as much of your time as possible working on the business.