This document discusses how to create, edit, and market testimonial videos for law firms using everyday devices like smartphones and tablets. It provides tips on recommended equipment for video creation on a budget, how to record and edit quality videos using iPhone, iPad, or Android devices. The document also discusses video editing software, organizing testimonial video projects, marketing completed videos, and how video testimonials can benefit law firms.

1. HOW TO SHOOT,
EDIT, & MARKET
TESTIMONIAL
VIDEOS through
Everyday Devices
GlobalMac IT and PracticePanther

2. Discussing the Apple products and features available
Comparing different video, audio, and editing platforms
How to execute beautiful and effective videos
Evaluating and selecting clients for referrals
Marketing your video testimonials
... and much more!
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3. The Big Question:
Is it possible or even likely that an
attorney with minimal video editing
experience could create a quality
testimonial video for their firm?
CREATING & EDITING A TESTIMONIAL 3

4. What equipment do you recommend for creating
quality videos on a budget? What is the estimated
cost of this equipment?
CREATING & EDITING A TESTIMONIAL 4
Team Apple
- iPhone 8
- iPhone X
Not Team Apple
- Samsung Galaxy
- Android
- Google Pixel

5. What equipment do you recommend for creating
quality videos on a budget? What is the estimated
cost of this equipment?
CREATING & EDITING A TESTIMONIAL 5
● How to skip the editing process
● Get a little fancy
● Video editing software
Final Cut & Adobe Premiere

6. Are there any “hacks,” shortcuts, or organizational
tips that you recommend to video-making
beginners seeking to publicize their law firms?
CREATING & EDITING A TESTIMONIAL 6
Lighting Speaking Patterns Background

7. CREATING & EDITING A TESTIMONIAL 7
Is it possible to use equipment you already own (like an
iPhone, iPad, or Android) to record testimonial videos?
iPhones Galaxies iPads

8. CREATING & EDITING A TESTIMONIAL 8
What tips do you have for quality assurance if
recording on a mobile device, and what is the
difference in quality between Android and
Apple cameras when editing on a MacBook?
● Good quality video & sound – Lighting and background
● Microphone connection – mention microphone accessory
● Non-Apple products???

9. CREATING & EDITING A TESTIMONIAL 9
Let’s get into numbers: how many pixels
should you aim for in order to make your
video appear crisp and professional?
● Good quality smartphone – 12Mp
● Visit DXOmark.com to see reviews
● Remember: great tools don’t guarantee great results
● You still need some idea of: composition, good ”flow”
and good lighting

10. For those who are unable to afford a total, firm-wide
conversion to MacBooks, is it possible to edit quality
videos on iPhones or iPads? How can that be done?
PRODUCTS AT YOUR DISPOSAL 10
Built-in
Trimmer
Movie Editing
Apps
iMovie &
iClips
LumaVision,
useful or overkill?

12. What is the easiest way to learn
the basic functions of iMovie?
● iMovie Help
- Menu Bar > Help > iMovie Help
- Click on Icon to reveal T.O.C
● Google it!
- “iMovie” + functioning you need
PRODUCTS AT YOUR DISPOSAL 12

13. What are the different models of Macs
currently available on the market?
PRODUCTS AT YOUR DISPOSAL 13
MacBook
MacBook Air
MacBook PRO

14. What is the best value Mac, in terms of cost and
quality, to use for video testimonials?
PRODUCTS AT YOUR DISPOSAL 14
MacBook PRO 13”
- Portability
- Power
- Tools

15. What are some relatively affordable, Mac-compatible
accessories that can be used to optimize video-making?
● Prioritize Good quality
● Importance of a professional mic
- Apogee Mic+ - $249
- SHURe MV5 - $99
● High Quality Webcam
- Logitech 4K PRO WEBCAM - $199
- Logitech HD Pro Webcam C290 - $50
PRODUCTS AT YOUR DISPOSAL 15

16. Are there any plugins for Macs or mobile devices that
assist in video editing?
● Built-in software: Quicktime & iMovie
● Teleprompter options
- Teleprompt+, Presentation Prompter, Power Prompter
● PromptSmart Pro (iOS only)
PRODUCTS AT YOUR DISPOSAL 16

18. What kind of outreach is most effective to the
clients you want to include in a testimonial?
MARKETING YOUR TESTIMONIALS 18
● Platform – consider the relationship
● Approach – casual and confident
● Framing – “What’s in it for me?”

19. How do you find the best prospects
for your video testimonials?
MARKETING YOUR TESTIMONIALS 19
● Positive experiences – many different kinds
● How to measure this?
● Client surveys – old school or high tech?
● Don’t forget your peers

20. So you’ve created your
testimonial...what now?
20MARKETING YOUR TESTIMONIALS
● Target your demographic
● More (FREE!) resources than ever
● Online presence is key – social media,
your firm’s website, SEO

21. How do video testimonials have
an impact on law firms?
MARKETING YOUR TESTIMONIALS 21
● Completely different message
● Credibility of a real person
● Outsourcing or DIY - creative and logistical
control
● Branding assurance