The presentation contains complete analysis of UAE for digital, IT and Customer Engagement Services , landscape, players in B2B and B2G market with GTM strategy
12. Sector Growth Analysis
Healthcare :
https://www.moec.gov.ae/en/-
/healthcare-en
From 2018 to 2022, the private sector healthcare spend in
the UAE is set to grow at a CAGR of 9.5%
Sales in the UAE pharmaceutical market are estimated to
have been valued at around USD $3.1 billion by 2018
Manufacturing :
https://www.moec.gov.ae/en/-
/manufacturing-en
UAE’s manufacturing industry received USD 8.6 billion in
2017, and USD 8.4 billion in 2018
ICT sector :
https://www.moec.gov.ae/en/-/ict-
sector-en
CAGR for COVID-19 impacted revenue in the ICT sector
dropped 1.34% and is expected to reach USD 66B in 2024
Retail and e-Commerce Marketplaces
: https://www.moec.gov.ae/en/-
/retail-and-e-commerce-en
The GCC ecommerce market is expected to grow from USD
8.3B to USD 28.5B by 2022 driven by KSA and UAE
Agritech :
https://www.moec.gov.ae/en/-
/agritech-en
The UAE’s food consumption is to grow at an annualized rate
of 3.5% to an estimated 10.3 million tons in 2023
Education :
moec.gov.ae/en/-/education-en
The education market in UAE is expected to post a CAGR of
almost 5% during the period 2018-2022
Sectorial Analysis – I : Opportunities
13. Sector
Logistics :
https://www.moec.gov.ae/en/-
/logistics-en
The Middle East logistics sector is expected to reach USD
66.3B by 2020. The sector saw the highest amount of
funding raised in the MENA region in 2019
Fintech :
https://www.moec.gov.ae/en/-
/fintech-en
The UAE is leading the MENA’s fintech market, reaching a
record-high of USD 2.5 billion by 2022
Tourism :
https://www.moec.gov.ae/en/-
/tourism-1
The UAE accounted for more than one-quarter of the
Middle East and Africa’s tourism FDI projects between
2015 and 2019.
Investment in the travel and tourism sector is forecast to
rise by 11% per annum over the next 10 years to USD
20.3bn in 2027, 11.2% of total investments.
Entertainment streaming and
gaming :
https://www.moec.gov.ae/en/-
/entertainment-streaming-gaming-en
The MENA entertainment streaming market is set to grow
from USD 4.7B to 5.6B by 2021
25.5% forecasted CAGR until 2021 implying the fastest
growing region
Supply Chain :
https://www.moec.gov.ae/en/-
/supply-chain-en
The UAE’s logistics market is expected to grow by 5.7%
between 2015 and 2020
Sectorial Analysis – II : Opportunities
14. ICT
ICT FUND
The UAE's Telecommunications and Digital Government Regulatory Authority-TDRA set
up ICT Fund in 2008. The primary role of the Fund is to apportion funds to projects that
develop the UAE's capabilities in the field of information and communication
technology. Until 2014, the ICT Fund invested more than AED1.6 billion in various
projects in information and communications technology sector including in education
and space technology.
ICT in government
The UAE Government is very eager to use ICT tools to not only deliver services in quick
and easy manner but also to provide customized services in the future. In 2001, the
UAE launched its first eService - the eDirham card - as a mode of payment for
government and non-government services.
ICT : UAE
16. UAE Digital Transformation Report : 2020
• The UAE is third globally in the overall ranking of the ‘Most Connected Countries’ index that
measures the level of communication in the countries through four axes
1. Mobility infrastructure 2. Information technology
3. Global communication 4. Social communication.
UAE was ranked first in the following indices in 2020:
• Mobile broadband Internet subscriptions
• Mobile broadband subscriptions
• Mobile network coverage per population
• Wireless broadband
• Number of accredited health facilities
• Low prevalence of human immunodeficiency viruses (HIV)
• Healthcare coverage
• Low incidence of malaria
• Residency flexibility
• Terms of trade
• Public privative partnership
• Employment rate
• Absence of bureaucracy
• Competent senior managers
• Entrepreneurship.
17. Economy : In the field of economy, the UAE launched:
1. Basher, a digital platform that helps to establish business in the UAE within 15 minutes
2. 50x50 Competitiveness Race to find solutions for 50 indicators within 50 days
3. National open data portal to provide data using artificial intelligence and to engage with users
via chatbot named Bayan that uses linguistic analysis
4. the Sustainable Development Goals Platform, the first platform of its kind in the region, and
the UAE SDG Data Hub
5. UAE makes, the first global digital platform that contains information about the UAE’s industrial
sector and an interactive map of 8,000 factories in the country
6. Data Science Lab, the first lab of its kind at the regional level, which made 637 datasets available
for Smart Dubai via the Dubai Pulse platform
7. the largest vertical farm in the UAE at Al Maktoum International Airport to ensure food security
8. UAE Strategy for Artificial Intelligence 2017-2031 to plan for development in services sector and
future infrastructure
9. Emirates Blockchain Strategy 2021 to transform 50 per cent of federal government transactions
into the blockchain platform by 2021 and save billions spent on paper documents.The UAE
achieved an increase of 300 per cent in eCommerce over 2019.
UAE Digital Transformation: Economy – Opportunity
18. Education
• In the field of education, the UAE launched:
• Madrasa (the eLearning platform) that teaches students in grades 1-12; currently 50 million
students benefit from the initiative, free of charge
• Global eTeacher Certificate from the Higher Colleges of Technology
• The Digital School
• Hamdan Bin Mohammed Smart University, the first college of artificial intelligence at the national
level, which provides the degree of Master of Science in Artificial Intelligence
• Mohammed Bin Zayed University of Artificial Intelligence, the first university for postgraduate
studies in Artificial Intelligence research worldwide
Health : In the field of health, the UAE launched:
1. E-Health Information System ‘Wareed’, an integrated electronic system for managing health
information in all hospitals and healthcare centres of Ministry of Health and Prevention
2. smart robotic pharmacy in Fujairah, where robots dispense drugs within 8-12 seconds
3. A smart centre in Rashid Hospital that works around the clock
4. telemedicine services
5. Smart system for the Registered Medical Products Directory
UAE Digital Transformation: Health & Education – Opportunity
19. Cybersecurity : In the field of cyber security, the UAE launched:
1. E-Police in your Mobile, an application from Ministry of Interior that enables users to
create reports interactively and complete their transactions with police stations easily,
from anywhere
2. Advanced Mobile Location, a service that activates the caller’s location
3. Hassantuk (fire protection system), a smart system for fire protection targeting
500,000 buildings and residences
4. Child Digital Safety, an initiative to educate children about the challenges of the digital
world
5. My Safe Society, an app that enables people to report a crime or suspicious activity to
the Public Prosecutor. The app is available on App Store and Google Play.
6. CYBER C3 Certification
7. Emirates Cyber Ambassadors initiative to provide training to students between 14 and
18 on safe e-culture
8. National Cybersecurity Strategy 2019 that aims to create a safe and strong cyber
infrastructure
9. Dubai Cyber Security Strategy with an aim to strengthen Dubai's position as a leader in
innovation, safety and security.
UAE Digital Transformation: Cyber security
20. UAE Digital Transformation: Human and Capacity Development
Human and societal development : the UAE launched:
• Inclusive initiative, which links ministries and authorities electronically to provide
services to people of determination in a timely and cost effective manner
• Federal Government’s HR Management Information System ‘BAYANATI’, an integrated
electronic system for the employees and federal government entities.
Capacity development : The UAE established training courses, workshops and
scholarships to develop digital skills. Efforts included the launch of:
• TDRA Virtual Academy
• Centre of Digital Innovation (CoDI)
• The TRA’s Innovation Camp
• EBTIC – Etisalat BT Innovation Centre
• Betha Scholarship Programme – providing scholarships in ICT and related fields.
21. The UAE’s achievements in the field of digital government and smart cities include the launch of:
1. the official portal of the UAE Government, which received 19,828,454 visits in 2020
2. UAE Hackathon, an annual competition in which participants use data to find solutions to improve services and
increase society happiness and individual wellbeing
3. federal network (FedNet) which connects 62 entities to provide a smart infrastructure for digital government
services
4. UAEPass which helps users to get the services of 114 government entities easily through the UAEPass app
5. National Customer Relation Management System (171Tawasul), a central platform for customers to send
complaints and suggestions to improve government services
6. Service1 centre, the first centre globally to design and provide government services in Dubai
7. Tamm portal, a smart service portal that serves 12 sectors in Abu Dhabi
8. Smart Driving Test Project by Abu Dhabi Police
9. AI Lab, a project developed by Department of Health - Abu Dhabi and Abu Dhabi Centre for Public Health to
develop healthcare solutions based on artificial intelligence
10. Happiness Meter, a smart tool to gauge society’s happiness with Dubai Government’s app
11. DubaiNow, a unified platform to get services of Dubai Government
12. Dubai Paperless Strategy, which aims to build a perfectly integrated paperless government framework
13. Mosque Smart Inspector, an application through which users can provide suggestions to improve the standard of
services
14. Ajman services bus, a unified platform for data exchange
15. SmartUAQ app, which connects 110 government entities in Umm Al Quwain
16. Digital marriage contract authorisation in RAK
17. Fujairah Innovate, an initiative that engages the public to get ideas to improve the services of government
entities.In addition, the UAE adopted the Internet Protocol Version 6.0 (IPv6).
UAE Digital Transformation: Digital Government - Opportunities
22. Sustainable environment and integrated infrastructure
1. Unified National Digital Housing Platform Initiative ‘Al Zajil’, which unifies housing
and other related data to design the citizen’s journey to have a residence
2. National Waste Database, a platform launched by Ministry of Climate Change and
Environment to manage waste scientifically based on data analysis
3. Seniar app for smart navigation
4. 3D printed government offices
5. National Strategy for Wellbeing 2031, which aims to make the UAE a world leader in
quality of life
6. Advanced Skills Strategy, which is based on a forward-thinking approach and sets out
the national framework aimed at consolidating the concept of life-long learning for
citizens and residents.
UAE Digital Transformation: Infrastructure
23. The UAE Promise ( Opportunity)
1. The UAE Government launched its Charter for Future Services in 2020 to set the
main principles for designing and providing government services in the UAE.
2. Emirates Government Services Excellence Programme : The Emirates
Government Services Excellence Programme was launched in 2011 to raise the
efficiency of government services to the level of 7 stars. The programme focuses
on customer centricity and enhancing government efficiency.
Additionally, it aims to:
1. Make the customers happy and satisfied in their experience with the
government services
2. Create added value to customers in all federal government services
3. Engage customers in developing government services that will satisfy
their needs and exceed their expectations
4. Build the culture of customer service in the government entities and
change it into a customer happiness and positivity culture
UAE Promise : Optimizing customer happiness with public services
24. • Abu Dhabi Digital Authority
• Digital Dubai Authority
• Sharjah eGovernment Authority
• Sharjah Higher Committee of Digital Transformation
• Department of Digital Ajman
• Smart Umm Al Quwain
• RAK eGovernment Authority
• Fujairah eGovernment.
A to Z Services : https://u.ae/en/information-and-services/services-a-to-z
Local E-Governments : Digital governments : Opportunity
25. Service statistics : (Opportunity)
• The UAE provides more than 6,000 federal and local digital services.
• At the federal level, there are 2,635 federal digital services.
They can be classified as follows:
– 2,126 transactional digital services
– 180 informational services
– 110 commercial services
– 134 social services
– 85 seizural (189 of these are priority services.
Service Statics : Information and services –Macro Level Analysis
26. Most Used eServices for the year 2020: – Opportunity
• Issue an entry permit – Used 5,073,243 times
• Electricity and water bill payment – Used 2,665,303 times
(View video guide to understand the service)
• Renew a residency permit – Used 1,737,885 times
• Payment of traffic fines – Used 1,732,403 times
( View video guide to understand service)
• Issue a residency permit – Used 1,095,742 times
• Renew work permit (Wp) & contractmission (WP)– Used 844,174 times
(View video guide to understand the service)
• Issue new work contract- Used 681,779 times
(View video guide to understand the service)
• Issue new work permit - Used 573,388 times
(View video guide to understand the service)
• Renew Emirates ID card– Used 3 74,197 times
(View video guide to understand the service)
• Delivering Friday sermon – Used 97,280 times
• Issue new Emirates ID card – Used 77,175 times
(View video guide to understand the service.)
Service Statics : Information and services –Micro Level Analysis
27. • Abu Dhabi Pay is a digital payment platform within the ecosystem of Abu Dhabi
government services.
• Most government entities in the UAE have an online channel for payment of their service
• Electronic payment - There are several tools and methods to implement ePayment for
government services. They are:
– eDirham :Read about eDirham.
– Payment cards for transportation
• Hafilat card : pay for public bus fares by Hafilat card.
• Mawaqif In Abu Dhabi, you can pay for public parking fares by Mawaqif card.
• Nol card : In Dubai, you can pay for all public transport including bus, metro,
waterbus, water taxi, abras, tram and even for public parking with Nol card.
• Sayer card : In Sharjah, you can pay for public bus fares by Sayer card.
• RTA eWallet - In May 2013, Roads and Transport Authority launched eWallet; it's
an online account through which one can make secure online payment.
• RFID : Radio Frequency Identification (RFID) is in use to levy road toll Salik
• Credit and debit cards
• Electronic kiosks
Smart payment channels – Opportunity
28. The UAE Digital Government Strategy 2025 : Opportunities
Objectives and priorities
• The main objective of the UAE digital strategy is to create a broad cross-sectoral
political commitment and buy-in for embedding the digital aspects into overall
government strategies. This is crucial to ensure that the UAE Government is digital by
design and that all capacities, structures and opportunities are integrated on a
national level and aligned with the UAE’s strategic digital government vision. The
following are the objectives and priorities of the strategy:
• providing a world-class digital infrastructure
• providing a unified digital platform and common digital enablers
• enable integrated, easy and fast digital services designed based on the needs of
customers
• raising the level of digital capabilities and skills
• legislation readiness to ensure a smooth and comprehensive digital
transformation
• Raising the efficiency of government work.
30. • The UAE ranks 4th in the world in Global Entrepreneurship Index :
The Ministry of Economy is currently focusing its efforts towards enhancing the
business climate in the UAE to ensure that it meets the needs of the SME as a key
driver of the national economy.
The National Programme for Small and Medium Enterprises
Enablers of the Entrepreneurship Sector : National Agenda to support entrepreneurs
1. 10+ key government programmes
2. 11+ accelerators for entrepreneurship and startups
3. 100% foreign ownership of companies
4. Golden visa for entrepreneurs
5. Free zones and integrated business communities
UAE : Entrepreneurship
31.
32. Government Entities Links
Khalifa Fund for Enterprise Development https://www.moec.gov.ae/en/web/guest/khalifa-
fund-for-enterprise-development
vMohammed Bin Rashid Establishment for SME
Development (Dubai SME)
https://www.moec.gov.ae/en/web/guest/moham
med-bin-rashid-establishment-for-sme-
development-dubai-sme
Sharjah Foundation to Support Pioneering
Entrepreneurs (RUWAD)
https://www.moec.gov.ae/en/web/guest/sharjah-
foundation-to-support-pioneering-entrepreneurs-
ruwad-
Enhancing the development of SMEs in Ajman https://www.moec.gov.ae/en/web/guest/enhanci
ng-the-development-of-smes-in-ajman
Saud Bin Saqr Establishment for Youth Enterprise
Development
https://www.moec.gov.ae/en/web/guest/saud-
bin-saqr-establishment-for-youth-enterprise-
development
Sharjah Entrepreneurship Centre (Sheraa) https://www.moec.gov.ae/en/web/guest/sharjah-
entrepreneurship-centre-sheraa-
Mohammed Bin Rashid Innovation Fund https://www.moec.gov.ae/en/web/guest/moham
med-bin-rashid-innovation-fund
Emirates Development Bank https://www.moec.gov.ae/en/web/guest/emirate
s-development-bank
UAE : Government Entities – Supporting Entrepreneurships.
33. • List of Business Groups
• List of Business Councils
• Dubai Business Women Council
UAE : Government Entities – Business Groups and Councils
34. • The UAE API Marketplace is a government platform that enables the UAE’s private sector to leverage on
the Application Programming Interfaces (APIs) of the UAE government and use them to provide
seamless services to the UAE’s citizens and residents.
• The private sector, coders and app developers can leverage government software interfaces in
developing new digital solutions, apps and services and launching start-ups capable of providing
interconnected and seamless digital government services.
• The API Marketplace aims to boost partnerships among government entities, and between the
government and the private sectors, to provide interconnected digital services to customers around the
clock and facilitate the provision of safe and reliable data and information. It will further facilitate
business and e-commerce procedures.
• The first partnership on the platform was between Federal Tax Authority, Telecommunications and
Digital Government Regulatory Authority (TDRA) and eCommerce site Amazon. Through this
partnership, services of Federal Tax Authority will be linked directly to the Amazon systems, thus
promoting operations’ automation and accelerating sellers’ registration in the Amazon store in the UAE.
• Explore our API catalogue and find out how our APIs can help transform your business digitally and
resolve related challenges.
• The UAE API Marketplace was launched in collaboration between Emirates Government Services
Excellence Programme (EGSEP) and TDRA.
• Useful links :UAE Government launches UAE API Marketplace to provide multi-channel digital services in
partnership with Private Sector-WAM
UAE Government : API Marketplace : Opportunity
35. • Realising the importance of APIs and the benefit they can bring to the society,
the UAE Government aims to adopt an API-first approach for the digital
transformation initiatives. It designed the API First Guidelines (PDF, 600 KB) to
provide guidance to UAE Government entities and vendors. UAE Government
API Guidelines-First Version (1).pdf
• The document contains a set of high-level guidelines with design and
implementation guidance, along with low-level API best practices to guide
government entities in their development of APIs. Interested parties can use
the guidelines to accelerate the development of government APIs based on
best-practices.
• The guidelines act as a comprehensive guide in designing and developing the
APIs in government organisations. This approach will accelerate innovation,
ensure responsive and customer-focused initiatives and capitalise on the power
of the community at large for public value creation.
UAE Government : API Guidelines
36. Unified Digital Platform is a website through which you can get all the UAE Government’s
services. It offers the convenience of getting multiple services through just one platform.
Read about its other features and how it will fulfill the goal of the UAE’s digital
transformation.
• Features
– UDP engages all entities and the public in co-designing and co-creating services. It
leverages the digital government enablers in a way that government acts as a platform
of reusable solutions. It stands out as a service platform due to the following features:
– It is a platform that integrates all services of the UAE Government. It acts like a one-stop
shop and the one trusted platform to get all services.
– It is customer-centric and is user-friendly.
– Its seamless interface helps users to connect on a personal level as it guides through
steps and builds trust.
– It has Used the proactive approach by making use of data as the main driver in
designing, enhancing and developing services.
– It enables government entities to add new services with no or minimal development
efforts.
UAE Government : Unified Digital Platform (UDP)
52. • Revenue in the eServices market is projected to reach US$1,615.00m in 2022.
• Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 2.79%,
resulting in a projected market volume of US$1,803.00m by 2026.
• The Event Tickets segment is expected to show a revenue growth of 12.7% in 2023.
• The market's largest segment is Online Food Delivery with a projected market
volume of US$1,349.00m in 2022.
• In global comparison, most revenue will be generated in China (US$169,600.00m
in 2022).
• The average revenue per user (ARPU) in the Online Food Delivery segment is
projected to amount to US$372.70 in 2022.
• In the Online Food Delivery segment, the number of users is expected to amount
to 3.9m users by 2026.
• User penetration in the Online Food Delivery segment will be at 35.9% in 2022.
UAE : E- Services Market
56. • Revenues in the Digital Health market to reach US$1.58bn in 2022.
• Revenue expected to show
– An annual growth rate (CAGR 2022-2026) of 15.77%,
– Resulting in a projected market volume of US$2.84bn by 2026.
• The average revenue per user (ARPU) is expected to amount to US$186.90.
• In global comparison, most revenue will be generated in China
(US$44,680.00m in 2022).
• The market's largest segment will be eHealth with a total revenue value of
US$1.36bn in 2022
UAE : Digital Health Market : Opportunity
57. • Ad spending in the Digital Advertising market is projected to reach
US$884.80m in 2022.
• The market's largest segment is Banner Advertising with a market volume
of US$395.10m in 2022.
• In global comparison, most ad spending will be generated in the United
States (US$232.70bn in 2022).
• The average ad spending per user in the Banner Advertising segment is
projected to amount to US$40.83 in 2022.
• In the Digital Advertising market, 47% of total ad spending will be
generated through mobile in 2026.
• In the Digital Advertising market, 85% of the Digital Advertising revenue
will be generated through programmatic advertising in 2026.
UAE : Digital Advertising :
58. • The market's largest segment will be Digital Payments with a total transaction
value of US$26.77bn in 2022.
• The average transaction value per user in the Alternative Financing segment is
projected to amount to US$60.63k in 2022.
• The Neobanking segment is expected to show a revenue growth of 44.8% in
2023.
• In the Digital Payments segment, the number of users is expected to amount
to 8.05m users by 2026.
• Total Transaction Value in the Digital Payments segment is projected to
US$26.77bn in 2022
UAE : Fintech: Opportunity
62. B2B
– Omnichannel Retail
– Fintech
– eSevices
– Pure Ecommerce Play
– Logistics
– Digital Health & eHealth
B2G
• ePlatforms
• eGovernments
• eServices
• eEducation
UAE : Summarise Opportunities
63. Phase 1 : 1st -3rd Month : Hybrid Strategy ( Direct & Indirect) : The focus is to engage the market landscape with
clear focus on verticals directly with our product offering, gain a detailed understanding of the market
dynamics. With partners the focus would be ensure more doors are opened, due to partner deep
relationships and understanding of customers pain areas in advance.
i. Direct : API Business focus
a. Focus on 2-3 verticals .
b. Understand competition play better : Pricing , Value, Differentiators.
c. Understand customer metrics, primary and secondary expectations in choosing Customer
Engagement Partners.
d. Understand customer behaviour and improve with gained experience and intelligence from
customer engagements.
ii. Indirect : Singing Partnerships / Alliances.
a. Focus on signing
a. Agency Partnerships - Primary focus (Direction Slide shared)
b. Reseller Partnerships - Primary focus ( Direction Slide Shared)
c. SI / Technical Partnerships – Secondary focus
b. Map Partner accounts, ensure client engagements for 1st Qtr.
a. Understand competition play better : Pricing , Value, Differentiators.
b. Understand customer metrics, primary and secondary expectations in choosing Customer
Engagement Partners.
c. Understand customer behaviour and improve with gained experience and intelligence from
customer engagements
UAE : GTM STRATEGY : 3 months
64. UAE : GTM STRATEGY : 6 months
Phase 3 : 4th – 6 months
Focus is to utilise learning's from last 3 months to strengthen further – direct and indirect focus
engagements and its growth. Create account management policy for direct and indirect channels to
manage crossovers of teams in the same account amicably.
1. Direct :
1. Refine, Product, Pricing and value focus and approach as required.
2. Build up better product focus , engagement strategy ,assets and tools for new prospects
3. Analyse past prospect Journey and Progress these engagements.
4. Increase Engagements across the last focussed verticals
5. Expand focus on new complimenting vertical -if possible.
2. InDirect :
1. Refine, Product, Pricing and value focus and approach as required.
2. Expand Partner Network further based on their reach and focus.
3. Understand key triggers and playground better in past singed Partner Organisation
Ecosystem.
4. Push for progression of past prospect engagements
65. UAE : GTM STRATEGY : 9 months
Phase 3 : 7th – 9th Month
Utilise the Journey of last months to refine the strategy for – direct and indirect focus and its growth
to plan for strong growth.
1. Direct :
1. Analyse past prospect Journey and Progress these engagements.
2. Understand the reasons of customers wins and losses.
3. Use learning to Increase Engagements across the last focussed verticals
4. Structure a market engagement strategy with Indirect team and Key accounts.
5. Expand team - Expand focus on new complimenting vertical -if possible.
6. Utilise PR Offline and Online, position exotel strongly.
2. InDirect :
1. Review Performance of signed partners, their journey, progress, Customer wins and losses.
2. Create Deeper relationship in Partner Organisation Ecosystem.
3. Nurture and support signed partners with support to gain trust and expand reach to their
network of customers.
4. Structure a refined strategy to improve upon to reach and impact with partner business and
operations.
66. Verticurl : :https://www.verticurl.com/
Verticurl is a global digital experience delivery agency leveraging
world-class technology to create wonderful customer experiences
for our clients and their customer
Skyrocket Studios : https://skyrocket.ph/
Skyrocket Studios is a Manila-based digital and creative marketing
agency that turns the 99.9% to a full working 100. Our team is
composed of caffeine-fueled and driven individuals with a combined
fifty years of experience in the field.
Massive Rocket : https://massiverocket.com/
Massive Rocket helps companies use data to understand their
customers, build beautiful experiences and automate
communications across channels to generate predictable growth.
Merkle : https://www.merkleinc.com/in/
Merkle is a global data-driven, technology-enabled performance
marketing agency in dentsu International
Hawke Media : https://hawkemedia.com/
Hawke Media is an award-winning digital marketing consultancy and
full-service agency. Hawke was founded on the idea that every
modern business needs a CMO-level expert to lead digital marketing
efforts.
Influx https://www.influxworldwide.com/
Influx Worldwide is a leading provider of technology and design
consulting and delivery services to businesses globally.
Digipumpkin : https://digipumpkin.com/
Digi Pumpkin is a Digital Marketing and Tech Development Agency
focusing on growing organizations exponentially through improving
customer experience, acquisition, retention, and conversion rate
.GMI
https://www.globalmediainsight.com/
The GMI portfolio features a plethora of projects covering the entire
length and breadth of digital with myriads of iconic national and global
brands. From high-profile Government campaigns to complex
ecommerce websites, we’ve done it all.
AGENCY PARNERSHIP : Directions
67. Labrys Consulting : https://labrys.global/
Labrys is a new breed of consultancy firm, combining
marketing & business expertise with technology know-
how and capabilities. Founded in 2013, Labrys has
offices in Dubai, Istanbul & Sarajevo.
Euphoria Marketing Management
:https://www.euphoria.ae/
We are a full-service martech agency /We bring innovative
marketing technology to businesses in MENA, that helps
drive ROI of marketing spend and has a direct impact on
business growth. Apart from these, we also help start-ups
raise capital through a sought-after network of investors in
MENA and beyond.
Review Community : https://www.review.community/
Established in 2020, Review Community has been
providing its services to multiple clients in Egypt & GCC,
ranging from Government entities to digital startups
operating across several industries.
InfyStrat : https://infystrat.com/
InfyStrat Software Services is a IT Strategic partner for
global organizations looking to strategically transform,
grow, and lead in today’s challenging business
environment.
Bitscape Technology : https://www.bitscape.com/
Bitscape Technology Services Limited consists of a group
of highly experienced Information and Communications
Technology (ICT) professionals with background in ICT
Consultancy and System Integration Services.
e-CENS : https://e-cens.com/
e-CENS is an internationally-recognized team of data
scientists, analysts, technologists, and strategists. Through
partnerships, we bring you the world’s leading advanced
marketing technology and media providers to turn your
vision into a competitive advantage
Customlytics : https://customlytics.com/
Customlytics is a full-stack mobile technology and
marketing consultancy in Europe. We provide hands-on
guidance for all topics around mobile app marketing,
analytics & technology.
Gorilla Services : https://gorillaservices.nl/
Improve your customer journey with Gorilla Services.
Gorilla services is your partner for implementing and
integrating the world's best software applications. Our
software improves your entire customer journey.
RESELLER PARNERSHIP : Directions
Hafilat card
In Abu Dhabi, you can pay for public bus fares by Hafilat card. You need to load it with money and swipe it before and after every trip. The fare is calculated automatically based on the distance of the passenger's journey. Weekly and monthly passes are also available
Mawaqif
In Abu Dhabi, you can pay for public parking fares by Mawaqif card. These cards also need to be pre-loaded with currency and swiped at the parking fees’ kiosk for getting a ticket. These cards are rechargeable.
Nol card
In Dubai, you can pay for all public transport including bus, metro, waterbus, water taxi, abras, tram and even for public parking with Nol card. Nol is a smart card. You can add certain balance or recharge it via the RTA’s applications or at the smart kiosks present at bus and metro stations. Check the types of Nol card and how to obtain them.
In addition, there is a Smart Nol card which enables payments through NFC.
Sayer card
In Sharjah, you can pay for public bus fares by Sayer card. You can get Sayer card from the vending machine at Jubail Bus Terminal or from the driver on the Mowasalat buses.
RTA eWallet
In May 2013, Roads and Transport Authority launched eWallet; it's an online account through which one can make secure online payment.
RFID
Radio Frequency Identification (RFID) is in use to levy road toll Salik in Dubai since July 2007. You do not need to stop your car at any toll point to pay the road toll. When your vehicle passes through a Salik toll point, RFID scans the Salik tag attached to your vehicle windshield, which is connected to your prepaid Salik toll account and automatically deducts the toll amount.
Credit and debit cards
Government service providers accept credit cards as a means of payment for service provided to the public. You can pay by credit card via counters or online to get the government service. Most banks in the UAE enable their customers to pay government fees directly through direct debit from bank accounts instead of credit cards.
Electronic kiosks
Several government service providers install electronic kiosks in malls, business centres and other public places for payment of bills and other service charges. To pay via electronic kiosks, you need to provide account details and follow the steps required to finish the transaction.
