This presentation is from eMetrics 2010 in Toronto. My session covered the lessons learned from running a conversion optimization program in-house. Feel free to follow up if you have any questions.

1. Sins & Wins of Conversion Optimization lessons learned from an in-house team

3. The Sins What we got wrong

4. Sin #1 We were not ready for CRO

5. Sin #2 CRO & LPO are not the same

6. Sin #3 We started small and wasted time

7. The Wins What we got right

8. Win #1 We started testing before the landing page

9. Win #2 We kept a diary of all tests

10. Win #3 We asked questions and shared results

11. The Results The following worked for us

13. Any Questions? ?

14. Thank You @ GraemeMac on twitter