Best Digital Marketing Agency in chennai with top-class expert training at affordable prices...

1. FUNDAMENTAL OF
DIGITAL MARKETING
(BASIC)
20 hrs - Rs.15,000

2. WHAT IS DIGITAL MARKETING? 1.1
1.2
1.3
1.4
1.5
WHY DIGITAL MARKETING IS SO POPULAR
OPPORTUNITIES IN DIGITAL MARKETING.
HOCK AND LEARN DIGITAL MARKETING ? IS IT
FOR YOU
HOW TO LEARN DIGITAL MARKETING
Opportunities in
Digital Marketing
Modules 1

3. Modules of digital
marketing ( Types )
WHAT IS DIGITAL
MARKETING MADE OF ? 2.1
SEM 2.4
EMAIL MARKETING 2.7
CONTENT MARKETING 2.2
SMM 2.5
WEB ANALYTICS 2.8
SEO 2.3
SMO 2.6
INTEGRATED DIGITAL MARKETING
PROCESS FLOW 2.9
MORE MODULES IN DIGITAL
MARKETING 2.10
PAID ADVERTISING METHOD 2.11
UNDERSTANDING FUNNEL 2.12
Modules 2

4. Introduction
To SEO
Modules 3
3.1
3.3
UNDERSTANDING SEARCH ENGINE
UNDERSTANDING GOOGLE
HOW GOOGLE RANKS WEBSITES
3.2

5. 3.4
3.5
WHAT IS ON PAGE SEO
WHAT IS OFF PAGE SEO
Page Title Optimization
Meta Description Optimization
H1 Tag Optimization
Content SEO
Internal Linking and SEO
Image SEO
Video SEO
How to SEO your homepage
How to SEO your posts and pages
How to SEO your Categories and Tag
Pages
On-Page SEO Checklist
NoFollow Links
How to approach link Building?
Link Building Secrets
How to get strong links from
premium websites
How to remove bad backlinks
from Google
Off-Page SEO Checklist

6. 3.6
3.7
3.8
LOCAL SEO
HTTPS & SSL
WEBSITE SPEED
What is Local SEO?
How to Optimize your
website for Local SEO
Local SEO Checklist
How to Migrate your Website
to Https
Https and SSL Checklist
What is PageSpeed?
How to Speed Up Your Website
How to Measure Your PageSpeed?
Website speed Checklist

7. Social Media
Marketing &
Optimization
Modules 4
4.1 FACEBOOK
How to Create a Facebook Business Page?
How to Create a Engaging Facebook Posts for
business?
How to use Page Insights to Analyze your Facebook
business?
How to Use Facebook Ads Manager?
Explore how to set up a Facebook Business Manager
How to Set Up an Effective Facebook Ad Campaign?
How to create a Core Audience in Ads Manager?
How to Perfect Your Facebook Ads Placement
Strategy
Utilize your Facebook ad budget in right way
How to save facebook budget by right scheduling
Facebook Ad Optimization strategy for massive
success
Selection of right facebook ad format is key to success
Acquaint with best retargeting strategies.
How to setup standard and custom conversions
Reason your facebook ads do not convert
Learn to analyze increase of facebook ad cost
How to create an effective Facebook report for clients

8. 4.2 INSTAGRAM
Introduction to Instagram
Create a Noticeable Instagram page
How to Create an Instagram Content Plan
Design and strategies Eye-Catching Stories
Grow Instagram with Perfect caption with
right hashtag
Use of cool video edits to new-age filters
Create trending reels for your business
Sell Your Product or Service Almost Instantly
Anytime
Generates Lifetime Profits with Instagram
Account
Craft an Instagram strategy, optimize and
repeat
Influencer Marketing an impactful strategy.

9. 4.3 TWITTER
Introduction to Twitter
Anatomy of Twitter
Hands on: Set Up a New Account
Engaging People on Twitter with @Mentions
and Hashtags
Hashtags in Practice
Direct Messages
Link Shorteners
Twitter Search (Advanced Search)
What to Tweet About
When to Tweet
Most Retweeted Words (Getting Retweeted)
Brand vs. Personal Account
Personal vs Professional Tweets
Install a Tweet Button (Tweet Button)
Install a Follow Button (Follow Button)
Install a Faves Widget (Faves Widget)
Twitter for Business

10. 4.4 LINKEDIN
Introduction to LinkedIn
Create a winning profile
Put a face to your name (Branding cover picture
Create a punchy headline (Developing a headline
Tell your full story (Adding Experience, Education and
Featured Skills)
Optimize your profile for search: (optimising campaign with
right keywords )
How to use LinkedIn to market yourself?
How to decide which LinkedIn groups to join ?
How to use LinkedIn to market your business
LinkedIn Content is key to organic growth
How to create LinkedIn content calendar for various
industries
What is LinkedIn Premium Account?
Building Your LinkedIn Lead Generation Machine
Who should advertise on LinkedIn and who shouldn't
How to Advertise on LinkedIn
How conversion tracking works and why it is important
Ways to harness the power of LinkedIn remarketing
Learn to Setup conversion tracking for better results
Explore Advanced Linkedin Strategies
and profile picture)
that’s more than just a job title)

11. 4.5 YOUTUBE
MARKETING
Get started with YouTube channel
Understand YouTube Dashboard
Learn high quality content creation strategy
Learn the tricks to record videos from mobile
How to Write effective title and description
Learn the ranking & optimization factors
Get Discovered: Learn techniques to rank on
YouTube.
Get more YouTube views & subscribers
How to get verified batch
Learn to promote your channel
you should start the vlog

12. Introduction
To SEM.
Modules 5
5.1
5.2
5.3
5.4
5.5
WHAT IS DIGITAL MARKETING?
SEM VS SEO
KEYWORD RESEARCH
DIFFERENT TYPES OF GOOGLE ADS
CREATING PPC AD CAMPAIGNS

13. EMAIL MARKETING
Modules 6
6.1
6.2
6.3
6.4
6.5
EMAIL MARKETING BASICS
EMAIL MARKETING CAMPAIGNS
EMAIL MARKETING AUTOMATION
EMAIL MARKETING TOOLS
EMAIL MARKETING CHECKLIST
What is email marketing?
How does email marketing work?
Why is email marketing important
How to create an email list
How to get more email subscribers
How to improve email open rates
What is Email Marketing Automation
Email Sales Funnels
Email Tools and Costs
How to reduce email marketing costs
Email Marketing Checklis

14. WEB ANALYTICS
Modules 7
7.1
7.2
7.3
UNIVERSAL ANALYTICS
BASICS
UNIVERSAL ANALYTICS
AND SEO
ADVANCED UNIVERSAL
ANALYTICS
Introduction to Google Analytics
How to install Google Analytics
Google Tag Assistant
Google Analytics Basic Settings
Google Analytics and Google Search
Console
How to correctly interpret Page Views
What is bounce rate
How to Reduce Bounce rate
How to use Google Analytics to Boost your
SEO
Google Analytics popular reports for SEOs.
How to create Goals in Google Analytics
How to track click events with Google
Analytics
Google Analytics Checklist

15. BLOGGING & CONTENT
MARKETING
Modules 8
Introduction to blogging
content planning and creation
importance of seo
Content Marketing 101
Monetizing Your Blog
Managing the community of online
followers

16. Thank You
CONTACT US :
+91 93800 90783
+91 98407 24700
www.inspiredigitallearning.in