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Building Memorable User Experiences
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Luca Rosati
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Talk at the World Information Architecture Day, 15 February 2014, Italy.
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Building Memorable User Experiences
1.
Photo: Tim (and
Julie) Wilson, Flickr lucarosati.it @lucarosati From product to experience Building memorable user experiences
2.
Product
3.
Photo: Jacques, Flickr
4.
Experience
5.
" 90% of users
are now moving across devices to accomplish a goal.
6.
So, what is
an experience?
7.
Product vs Experience
8.
Start To be continued
9.
Photo: Sean Stephens,
Flickr ux are processes and (hi)stories
10.
Sketch by Dan
Willis, dswillis.com
11.
Photo: Walter Lim,
Flickr
12.
And what the
role of information architecture?
13.
IA is a
connector Photo: Mr. T in DC, Flickr
14.
…and a bridge Photo:
Eirik Newth, Flickr
15.
Website Social network Papery stuff Physical environment IA Mobile …
16.
Senseable City Lab,
MIT Ubiquitous computing attaches the information shadow to the object. Information shadow: the digitally accessible information about an object. Kuniavsky, Smart Things
17.
Photo: janet lackey,
Flickr
18.
19.
20.
custom paths –
by theme, time, interest custom contents or correlations re-find past or common paths Photo: Eric Parker, Flickr
21.
Images elaboration: Annalisa
Falcinelli
22.
track and make
visible the histories of people with the environment Photo: Urbino walk in progress
23.
Top-down (designers) Bottom-up (people)
24.
Photo: Kake Pugh,
Flickr
25.
Tools
26.
Journey map
27.
28.
29.
Map: Baliani, Croci,
Divizia, Sanna, Violante
30.
Affinity diagram with journey
items
31.
32.
33.
34.
Photo: Daoli Tea,
Flickr Pervasive IA Filtering rules Local IA (single channel)
35.
More?" " http://lucarosati.it/blog/category/architetturainformazione-pervasiva http://pervasiveia.com
36.
Photo: Roswell Park,
Flickr From product to experience Building memorable user experiences