Forrester Research presentation at paidContent 2010

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James McQuivey, VP & Principal Analyst at Forrester Research, "Why Consumers Want to Pay for Access to Content," presentation at ContentNext Media's paidContent 2010 Conference, February 19, 2010 at TheTimesCenter in New York City.

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Why Consumers Want to Pay for (Access to) Content James L. McQuivey, Ph.D. Vice President, Principal Analyst Forrester Research paidContent 2010

Is the content free ride coming to an end? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Make no mistake: people don't pay for content and never have ,[object Object],[object Object],[object Object]

Paying for content circa 1975 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Paying for content in 2010 ,[object Object],[object Object],My family’s monthly content bill today:

Paying for content in 2010 ,[object Object],[object Object],A look at the average American in a typical month: $5.58 $13.75 $11.04 $16.00 $4.99 $12.00 $4.99 $56.00 $26.00 $3.37 $30.00 $9.99 $6.99 Monthly bill Sources: Multiple Forrester Consumer Technographics Surveys from 2009, validated by external sources; some monthly bill estimates calculated from current costs of services available in the market

Even as direct payments for content go down, thanks to rising access, time with content rises ,[object Object],[object Object],[object Object]

So why are so many media companies going under if we consume more and pay more for it? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What it means ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object],[object Object]

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Forrester Research presentation at paidContent 2010

1. Why Consumers Want to Pay for (Access to) Content James L. McQuivey, Ph.D. Vice President, Principal Analyst Forrester Research paidContent 2010

10.