The presentation is about pitching a Dubai client for Marketing.

1. THANK YOU
DIGITAL AUDIT & RECOMMENDATIONS
ERE HOMES
BY FARHAN AHMAD

2. 

WEBSITE AUDIT
Some Images Are Of Low Resolution
Mistakes in Content. Language
needs to be improved

3. 

WEBSITE AUDIT
Upon clicking on magazine images, 502 bad gateway error message

4. 

WEBSITE AUDIT
Locate Us Doesn’t Work Too Many Blank Spaces

5. 

WEBSITE AUDIT
Mobile No. Appears at Multiple Places

6. 

WEBSITE RECOMMENDATIONS
Video Customer Testimonials
Live Chat Option

7. 

SOCIAL MEDIA MANAGEMENT

8. 

FACEBOOK AUDIT
Cover image is the largest real estate of a page. It is
the best place to summarize a brand and its offerings
and services. GIF or Video can be used
No Other Social Media Tabs
Fewer Followers

9. 

FACEBOOK AUDIT
No Reviews

10. 

FACEBOOK AUDIT
No Consistent Posting
Last Post Was In April
Content is unengaging
(absence of likes, shares, comments etc.)

11. 

INSTAGRAM AUDIT
No Story Highlight

12. 

INSTAGRAM AUDIT
Link do not work in post. Link must be referred to BIO

13. 

INSTAGRAM AUDIT
Images used are not real
No consistent post

14. 

INSTAGRAM AUDIT
Low resolution images Few video content

15. 

TWITTER AUDIT
Low resolution cover image
Few Followers

16. 

TWITTER AUDIT
No Consistent Post Low resolution images No Engagement

17. 

YOUTUBE AUDIT
Blank Tabs
No in-house videos Poor Views

18. 

Google + AUDIT
No brand cover image No Followers

19. 

LINKEDIN AUDIT
No LinkedIn page found upon clicking on website tab

20. 

SOCIAL MEDIA - CONTENT AUDIT
Content do not resonates with the brand
Absence of video content which is need of the hour

21. 

SOCIAL MEDIA CONTENT RECOMMENDATIONS
Customer video interviews endorsing the brand
Frequent high quality videos of available apartments for rent/sale
Best areas for sale/rent in Dubai
Ask An
Expert

22. 

SOCIAL MEDIA CONTENT RECOMMENDATIONS
If there is any extended payable plan available to entice the audience
•Facebook/Instagram Live to walkthrough the available apartment/office.
•Live video testimonials on the spot.
•video of your residents talking high about the brand and their home.
•Respond to customer questions, comments, and concerns.
Some Important Tips For The Buyers
Asking questions to create engagement:
•When did you last visited an apartment to buy?
•Which is your favorite location to rent an apartment?

23. 

SOCIAL MEDIA CONTENT RECOMMENDATIONS
Frequent announcement of
available property for rent/sale
Occasional Discounts Announcement (If any)
Easy payment option. For example pay 5% to move
in now
Up to 5 years payment plan
Contests generate awareness &
Interaction
One of the best online practices to
promote a brand
Ramadan /Eid/Etc Greetings

24. 

A CASE IN POINT
RECOMMENDATIONS:
 Short videos to be created (30 sec to 1 min)
 Cross Platform promotion
 Run True view ads

25. 

SAMPLE – RECOMMENDATION FACEBOOK BOOSTING
Boosting helps in pushing the
content to the right audience
It also leads to greater brand
visibility on social media

26. 

RECOMMENDATION - FACEBOOK ADVERTISING
•Your customers spend most of their time on Facebook
•Most targeted form of advertising
•Increases brand awareness
•Increases website traffic
•Increases revenue, sales, and leads

27. 

SAMPLE – FACEBOOK ADS
There are different types of
Objectives that can be defined
when running Facebook Ads
Most effective is Lead generation
ads . Others are to send people on
the website, to make people like a
Facebook page etc.

28. 

SEARCH ENGINE OPTIMIZATION (SEO)

29. 

SEO ANALYSIS OF ERE HOMES
KEYWORDS
Total Search
Volume (per
Month)
Current Rank in
Google
Ranking in 5
Months
Ranking in 10
Months
Ranking in One
Year
Buy property 90 Not in top 100 Top 100 Top 50 Top 10
Apartments for rent
in Dubai
9900 Not in top 100 Top 50
2nd
Page
1st Page
Real estate broker 320 Not in top 100 Top 100 Top 50 Top 10
Real estate Dubai 5400 Not in top 100 Top 50 Top 25 Top 10
Estate agents
Dubai
120 Not in top 100 Top 50 Top 50 Top 10
Dubai estate
agents
170 Not in top 100 Top 50 2nd Page 1st page
Real estate
agents in Dubai
880 Not in top 100 2nd Page 2nd Page 1st page
• BEING ON FIRST 2 PAGES OF GOOGLE SEARCH RESULTS LEAD TO BETTER AND HIGH QUALITY CONVERSIONS.
• AS AN INDUSTRY PRACTICE, BEING ON PAGE ONE RESULTS AN AVERAGE CONVERSION RATE OF 2% – 4%
Traffic Information
•Daily Visitors : 10 to 15
•Page views / visitors : 2 to 2.5
•Average Timing : 2.5 minutes
•Bounce Rate : 40 to 50%
Page title & Meta Tags should have important keywords. Lack of backlinks too.

30. 

GOOGLE ADWORDS
BENEFITS:
•Increase brand awareness
•Faster result than SEO
•Outrank your competitor ads
•Influence your audience to make a purchase
•Strategize campaigns based on user’s
demographics
•Schedule the ads to reach the right audience
at the right time
Sample Search Network Adv

31. 

INFLUENCER MARKETING
Property influencer of Dubai can promote our offerings to:
•His/her followers
•Increase Brand awareness
•Divert traffic to the website
•Generate Leads
•Generate Sales

32. 

ONLINE LISTENING & MONITORING
 These are self managed tool for online listening and monitoring
 Provides real time access and tracking based on keywords.
 It is used 24*7. Anyone looking for any apartment can be tracked and contacted in real-time.
 Tracks entire digital ecosystem in 40+ languages
 Search results are properly segregated based on large number of keywords with negligible errors
 Helps to bifurcate Social Media Management and Online Listening
 Customised Search Queries (uses Boolean operators)

33. 

WHATSAPP MARKETING
Are you aware that 84% of people can’t spend their day without
Smartphone?
Stats of 2015, 9.58 million population of UAE, 4.69 million people use
whatsapp.

34. 

EMAIL MARKETING
BENEFITS:
•Low costs
•Reach an already engaged audience
•Deliver targeted messages
•Drive revenue
•Easy to measure
•Reach a global audience
•Instant impact

35. 

OFFLINE MARKETING & ADVERTISING
In mall campaigns to create brand awareness and engagement

36. 

OFFLINE MARKETING & ADVERTISING
•Advertising in property magazines like Gulf Property quarterly will help us reach mass target audience.
•Writing articles about current scenario in Dubai real estate
Advertising in leading newspaper properties (Gulf News) monthly will generate leads and sales

37. 

THANKYOU