Facebook for Real Estate-Basics of using Facebook and specific examples of Realtors doing it right with business pages. Presented for the Honolulu Board of Realtors.
1. Facebook For Real Estate
Created to help Realtors succeed
in developing relationship
marketing opportunities using
their sphere of influence on
Facebook.
2. Thank you!
Honolulu Board of Realtors
Julie Ziemelis- Ziemelis Digital Marketing
Blogger for:
Facebook.com/Tips4RealtorsUsingNewMedia
Facebook.com/365Kona
www.365Kona.com
3. What we will cover today
1. Overview of using Facebook-Posting
updates and pictures, setting privacy settings,
tagging, etc
2. Starting the conversation on Facebook,
building your sphere of influence
3. Five ways to look like a star and five ways
to look like a spammer.
4. Using Facebook business pages to
promote you and your market/lifestyle
expertise
8. Top 4 Reasons to Use
Facebook for business
1. Stay connected with past clients.
2. Remind your sphere you are a Realtor.
3. Listen to conversations and be there when
people start talking about selling and/or
buying a home.
4. Become a trusted adviser by offering
recommendations and showing influence.
9. Why Realtors Are Hesitant To
Use Facebook
They don’t understand the privacy
settings and hence don’t know how to
filter private and public posts.
They don’t want other Realtors to have
access to their personal friends and
clients.
10. Afraid they will post something to
someone else’s wall or their own wall
and don’t know who can actually see it.
They don’t understand “the technology”
They don’t know how to avoid being
inundated with friend requests
They don’t know how to allocate time
for using Facebook.
18. YOUR WALL
The “Wall” is where you post your
“status updates”. Unless you change
your privacy settings, anything you post
here is visible to ANY of YOUR friends.
21. 1: First decide whether you want to
share a status update, question, photo,
link or video
2: Click the corresponding link at the
top of your Wall.
To change who can see your post,
select the lock icon drop-down menu
below the post.
3: Press the blue "Share" button in the
lower right corner to add the post to
your Wall.
22.
23. Sharing with a small group of
friends:
Use the Groups feature to share
content with a select group of people,
like family members, your soccer team
or your book club.
24.
25. Your “Newsfeed”
Things you share will appear as posts
on your profile, and can appear in News
Feed.
(To control whether or not specific
people have the option to view your
stories, you can change the privacy
settings for each piece of content you
post.)
26.
27. PRIVACY
Use the Privacy Settings on Facebook to
control who can see what
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31. Creating Lists
Lists help you “bifurcate” your
messages.
Create lists to help you separate friends,
family, business relationships, potential
clients, etc.
By using lists combined with the privacy
setting, you can separate business from
personal
32.
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35. Tagging Photos
Take group shots and “tag” your
friends, influencers, etc.
Use tagging to alert people to a great
photo, upcoming event, “digital
postcard” as a way to say “hi” and for
FUN!
Your tagged photos of others will
appear along the top of their Wall.
36.
37. Starting The Conversation
Post about the things you find
interesting in life
DON’T post your listing info
Share interesting links, pictures, etc.
Take interesting pictures and video
Be Unique, Be You!
38. LISTEN
Go to your friends walls and see what is
going on in their lives.
See if any of their friends are discussing
topics that you can comment on.
39. ENGAGE
“Like” comments to show you were
there
Comment when appropriate
DON’T sell yourself
Keep it light and positive
Be helpful by offering recommendations
and referrals
40. Gather New Friends
Collect cards at Chamber meetings,
service clubs, PTA, Affiliate members.
Ask to be a friend and WHY..don’t just
send a friend request.
Personal messages get you a friend a
lot more often and show you “get” the
etiquette.
41. Be A Hero-Not A Zero
Basic Netiquette of using Facebook and
other other social networks
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48. 10 Basic Rules:
1. Be helpful
2. Be positive
3. Spread referrals with ease and grace
4. Share housing news with those that want it
5. Don’t engage in gossip or negativity online
6. Write as if EVERYTHING you post is public
7. Don’t tag unflattering pictures of your friends
8. Use social media for social good
9. Be professional--ALWAYS
10. Use correct grammar and spelling
49. The Case for
FB Business Pages
Business pages help you keep your
professional life separate from your private
life
ANYONE can like your business page,
whereas only your friends can see your wall.
An avenue to show area expertise,
helpfulness and value