Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx

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Digital Transformation
CEO: insert your own text
Chief Digital Officer: insert your own text
Author: insert your own text
Date: insert your own text
Version No: E.g. 1.0 for final / 0.1 for drafts
Strategy & Plan

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If you need help
Contact me at marco@vanhurne.com
contact me
• 15+ years in Digital Transformation for organizations like Philips,
Steelcase, Indeed.com, and many others
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• Articles on various blogs
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Beyond the Cloud

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Table of Content
1. Executive Summary
2. Market & Competitor Analysis
3. Company Performance
4. SWOT
5. Digital Maturity Model - Current State & Target State
6. Digital Transformation Strategic Objectives, Team & Budget
7. Technologies to consider to reach our Digital Transformation Strategic Objectives
• Big Data
• Artificial Intelligence
• Cloud Computing
• Cyber security
• Blockchain
• Internet of Things
8. Digital Transformation Initiatives to reach our Strategic Objectives
9. Digital Transformation Plan
10. Dashboards to Track & Manage Progress
11. Exhibit
• Digital Marketing
• 3-D Printing
• Drones
• Robots
• Virtual Reality
• Augmented reality

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Table of Content
4. SWOT
• Big Data
• Cloud Computing
• Cyber security
• Blockchain
11. Exhibit
• 3-D Printing
• Drones
• Robots
• Virtual Reality

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Executive Summary
Mission &
Vision
Digital
Transformation
Strategic
Objectives
Budget &
Headcounts
Mission: Insert your own text
Vision: Insert your own text
Insert strategic
objective #1
Technologies to
consider
Insert your own text
Next Steps
Digital
Transformation
Initiatives
Budget: Insert your own text
Headcount: Insert your own text
Insert strategic
objective #2
Insert strategic
objective #3
Insert strategic
objective #4

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Table of Content
4. SWOT
• Big Data
• Cloud Computing
• Cyber security
• Blockchain
11. Exhibit
• 3-D Printing
• Drones
• Robots
• Virtual Reality

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PESTLE Analysis
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your CEO or Manager is busy, he does not have to read the whole slide.
PESTLE
P
E
S
T
E
L
Technological
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Legal
Environmental
Political
Economical
Social

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Target Market
Target Market description
• Describe in this text block your target market(s), that is to say the group of customers that you want to
market your products to.
• To identify your target market(s), you can use customer segmentations such as:
 Geographic segmentation
 Demographic/socioeconomic segmentation: gender, age, income, occupation, education,
household size, and stage in the family life cycle)
 Attitudes
 Psychological profiles

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Target Market Size & Growth
Total Available Market
(TAM)
Serviceable Available
Market (SAM)
Target Market
Market
Share
• Description: Insert your own text
• Size: Insert your own text
• Growth: Insert your own text

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Market Profitability
Porter’s 5 Forces
Intensity of Competitive
Rivalry
Threat of New Entrants
• Insert your own text
Threat of Substitute Products
Bargaining Power of Buyers
Bargaining Power of Suppliers
Caption:
Low Average High

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Competitor Identification
1.Key National Competitors 2.Key International Competitors
• Competitor A
• Competitor B
• Competitor C
• Competitor D
• Competitor E
• Competitor F
• Competitor G
• Competitor H
3.Substitutes 4.New Entrants
• Competitor I
• Competitor J
• Competitor K
• Competitor L
• Competitor M
• Competitor N
• Competitor O

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Competitor Benchmarking (1/2)
Revenue Profit Market share Main activity
Number of
employee
Product
quality
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own text
Competitor A
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Competitor B
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Competitor D
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Competitor Benchmarking (2/2)
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10
5
0
-5
Gaining market share
Losing market share
Average
market
growth
0 10 20 30 40 50
Company
Growth
(%)
Market Share (%)
Insert title
60
Insert company name
Insert company name
Insert company name
Insert company name

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Table of Content
4. SWOT
• Big Data
• Cloud Computing
• Cyber security
• Blockchain
11. Exhibit
• 3-D Printing
• Drones
• Robots
• Virtual Reality

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Revenue
$2,500,000
+12%
Profit
$1,000,000
+10%
Website traffic
1,000,000 Visitors
-5%
Top 5 countries in terms of Revenue Customer Satisfaction
92%
Stock Price
$102
-4%
Company Performance for FY [Insert Fiscal Year]

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Table of Content
4. SWOT
• Big Data
• Cloud Computing
• Cyber security
• Blockchain
11. Exhibit
• 3-D Printing
• Drones
• Robots
• Virtual Reality

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Company Strengths & Weaknesses
Strengths Weaknesses
• Insert you own text

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Company Opportunities & Threats
Opportunities Threats

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Table of Content
4. SWOT
• Big Data
• Cloud Computing
• Cyber security
• Blockchain
11. Exhibit
• 3-D Printing
• Drones
• Robots
• Virtual Reality

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Digital maturity assessment
Description (1/2)
Customer
Experience
Level 1 - Basic Level 2 - Medium Level 3 - Good Level 4 - World-class
• Only a single channel, which is
often a physical store
• React to customer needs
Data &
Insights
Strategy &
Leadership
Technology
Operations
• Multiple channels but often siloed,
with the ecommerce department
often seen as a separate entity
• Start to proactively answer customer
needs, and influence buying
decisions
• Actively transitioning from a multi
channel to an omni-channel model
• Proactively answer customer needs,
and influence buying decisions
• Omni-channel model where
channels are integrated, allowing a
seamless customer experience
• Meet the needs of customers even
before they become aware of those
needs (with Internet of Things)
• Barely no data
• Barely no insight
• The company has some data
• A team of people manually analyze
and provide insight to the rest of the
company
• The company has a Big Data
solution gathering a lot of data
• Automatic reporting with key insights
• Almost a 360-degree view of the
customer
• The company has a Big Data
solution gathering a lot of data
• Automatic reporting providing a lot
of key insights in real time
• A 360-degree view of the customer
• Barely no digital transformation
strategy
• Barely no plan to implement the
digital strategy
• Barely no investment
• A basic digital transformation
strategy has been defined
• A basic plan has been defined to
implement the digital strategy
• Small buy-in from the leadership
team and small financial investment
• A robust digital transformation
strategy has been defined
• A robust plan has been defined to
implement the digital strategy
• High buy-in from the leadership
team and high financial investment
• Same as level 3
• A Chief Digital Officer is now part of
the Executive Committee
• The corporate strategy team and
the Digital team work together to
define the corporate strategy
• Barely no new technologies are
leveraged to better achieve the
corporate strategic objectives
• Start to leverage new technologies
to better achieve the corporate
strategic objectives
• All the new technologies are either
leveraged or considered to better
achieve the corporate strategic
objectives
• Same as level 3
• A Chief Technology Officer is now
part of the Executive Committee
• The corporate strategy team and
the Technology team work together
to define the corporate strategy
• Barely no processes are automated
• Do not support the continuum from
full service to self-service
• Start to automate basic processes
• Start to support the continuum from
full service to self-service
• Many processes have been
automated
• Algorithms are extensively used to
optimize processes automatically
• Support the continuum from full
service to self-service
• Most processes have been automated
• Algorithms and machine learning are
extensively used to optimize
processes automatically
• Support the continuum from full
service to self-service

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Description (2/2)
Culture &
People
Organization
Marketing
Cyber
Security
Brand
Management
• Mainly uses traditional marketing
levers (e.g. TV, Radio)
• Starts to use both traditional
marketing levers and digital
marketing lever (e.g. Google Ads,
Facebook Organic, Facebook Ads),
but in a siloed way
• Uses both traditional marketing
levers and digital marketing lever in
an integrated way
• Same as level 3
• Great at creating shareable viral
content
• Always experiments new emerging
marketing levers
• Employee training is inefficient,
relying heavily on classroom
• Did not define a Digital culture
• Do not have the right talents and
capabilities
• Some employee training is digitized
and becomes more efficient
• Started to implement a Digital
culture
• Start to recruit the right talents and
capabilities
• Employee training is digitized and
available on demand
• The new digital culture has been
implemented
• Has the right talents and capabilities
• Employee training is pushed to
individuals on-demand as part of
continual improvement process
• The company is well-know for its
great digital culture
• Has the right talents and capabilities
• Bureaucratic organization
• Communication essentially done via
emails
• Start to create an agile organization
• Communication essentially done via
emails
• Has an agile organization
• Communication done via emails
and collaborative tools (e.g. Slack,
Atlassian) where the right people
and the right information come
together
• Recognized in the industry as a
state-of-the-art agile organization
able to quickly adapt, innovate and
disrupt other companies or itself
• Do not plan for and proactively
addresses cyber threats and
vulnerabilities
• Does not establish user profile to
ensure proper access to sensitive
data
• Start to plan for and proactively
addresses cyber threats and
vulnerabilities
• vulnerabilities ensure proper access
to sensitive data
• Plans for and proactively addresses
cyber threats and vulnerabilities
• Establishes user profile to ensure
proper access to sensitive data
• Customer confidence above the
industry average
• Plans for and proactively addresses
cyber threats and vulnerabilities
• Establishes user profile to ensure
proper access to sensitive data
• Customer confidence in the 90th
percentile within the industry
• Does not have a consistent and
differentiating brand across digital
channels
• Start to develop a consistent and
differentiating brand across digital
channels
• Has a consistent and differentiating
brand across digital channels
• Customer trust above the industry
average
• Has a consistent and differentiating
brand across digital channels
• Customer trust in the 90th percentile
within the industry

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Current State & Target State
Customer
Experience
Data &
Insights
Strategy &
Leadership
Technology
Operations
Culture &
People
Current State Target State
Organization
Marketing
Cyber Security
Brand
Management

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Table of Content
4. SWOT
• Big Data
• Cloud Computing
• Cyber security
• Blockchain
11. Exhibit
• 3-D Printing
• Drones
• Robots
• Virtual Reality

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Mission, Vision & Digital Transformation Strategic Objectives
Mission
Vision
Digital
Transforma-
tion
Strategic
Objectives
Insert your mission statement in this grey box
Insert Digital
Transformation
Strategic objective
#1
(e.g. Increase sales)
Insert Digital
Transformation
Strategic objective
#2
(e.g. Decrease cost)
Insert Digital
Transformation
Strategic objective
#3
(e.g. Increase
customer
satisfaction)
Insert Digital
Transformation
Strategic objective
#4
(e.g. Increase
employee
satisfaction)

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KPIs and Targets
Insert the Digital Transformation
Strategic Objectives #1
Strategic Objectives
KPIs
• e.g. Sales from BU 1
• Insert KPI
• Insert KPI
Targets
• e.g. +15%
• Insert Target
• Insert Target
• Insert KPI
• Insert KPI
• Insert KPI
• Insert Target
• Insert Target
• Insert Target
(e.g. Increase customer
satisfaction)
• Insert KPI
• Insert KPI
• Insert KPI
• Insert Target
• Insert Target
• Insert Target
(e.g. Increase employee
satisfaction)
• Insert KPI
• Insert KPI
• Insert KPI
• Insert Target
• Insert Target
• Insert Target

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Digital Transformation Team
Digital Transformation Headcount
Past & Projection

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Digital Transformation Organizational Chart
Insert Name
Chief Marketing
Officer
Insert Name
Insert Role
Insert Name
Insert Role
Insert Name
Insert Role
Insert Name
Insert Role
Insert Name
Insert Role
Insert Name
Insert Role
Insert Name
Insert Role
Insert Name
Insert Role

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Digital Transformation Budget
Digital Transformation Budget (US$)
Past & Projection

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Table of Content
4. SWOT
• Big Data
• Cloud Computing
• Cyber security
• Blockchain
11. Exhibit
• 3-D Printing
• Drones
• Robots
• Virtual Reality

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Technologies to consider to reach our Strategic Objectives
Big Data Artificial Intelligence Cloud Computing Cyber Security
Blockchain Internet of Things Digital Marketing 3-D Printing
Drones Virtual Reality Augmented reality
Robots

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Big data is a term that describes the large volume of data, both structured and unstructured, that
inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It is what
organizations do with the data that matters. Big data can be analyzed for insights that lead to better
tactical and strategical decisions.
While the term “big data” is relatively new, the act of gathering and storing large amounts of
information for eventual analysis is ages old. The concept gained momentum in the early 2000s when
industry analyst Doug Laney articulated the now-mainstream definition of big data as the three Vs:
• Volume: Organizations collect data from a variety of sources, including business transactions,
social media and information from sensor or machine-to-machine data. In the past, storing it
would’ve been a problem, but today, new technologies have eased the challenge.
• Velocity: Data streams in at an unprecedented speed and must be dealt with in a timely manner.
RFID tags, sensors and smart metering are driving the need to deal with torrents of data in near-
real time.
• Variety: Data comes in all types of formats, from structured, numeric data in traditional databases
to unstructured text documents, email, video, audio, stock ticker data and financial transactions.
The amount of data in our world has been exploding, and analyzing large data sets will become a key
basis of competition, underpinning new waves of productivity growth, innovation, and consumer
surplus, according to research by MGI and McKinsey's Business Technology Office.
Why are we considering the Big Data for our
organization?

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Examples of industry using Big Data
Government
Manufacturing
Banking With large amounts of information streaming in
from countless sources, banks are faced with
finding new and innovative ways to manage big
data. Big Data and Analytics help banks better
understand customers and minimize risk. Big
data brings big insights, but it also requires
financial institutions to stay one step ahead of
the game with advanced analytics.
Health care
Retail
Education Educators armed with data-driven insight can
make a significant impact on school systems,
students and curriculums. By analyzing big
data, they can identify at-risk students, make
sure students are making adequate progress,
and can implement a better system for
evaluation and support of teachers and
principals.
When government agencies are able to harness
and apply analytics to their big data, they gain
significant ground when it comes to managing
utilities, running agencies, dealing with traffic
congestion or preventing crime. But while there
are many advantages to big data, governments
must also address issues of transparency and
privacy.
Patient records. Treatment plans. Prescription
information. When it comes to health care,
everything needs to be done quickly,
accurately, and, in some cases, with enough
transparency to satisfy stringent industry
regulations. When big data is managed
effectively, health care providers can uncover
hidden insights that improve patient care.
Armed with insight that big data can provide,
manufacturers can boost quality and output
while minimizing waste – processes that are
key in today’s highly competitive market. More
and more manufacturers are working in an
analytics-based culture, which means they can
solve problems faster and make more agile
business decisions.
Customer relationship building is critical to the
retail industry – and the best way to manage
that is to manage big data. Retailers need to
know the best way to market to customers, the
most effective way to handle transactions, and
the most strategic way to bring back lapsed
business. Big data remains at the heart of all
those things.

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Where does Big Data come from?
The sources for big data generally fall into one of three categories
Social media
data
Publicly
available data
Streaming
data
This category includes data that reaches your IT systems from a web of connected
devices, often part of the IoT. You can analyze this data as it arrives and make
decisions on what data to keep, what not to keep and what requires further analysis.
The data on social interactions is an increasingly attractive set of information,
particularly for marketing, sales and support functions. It's often in unstructured or
semistructured forms, so it poses a unique challenge when it comes to consumption
and analysis.
Massive amounts of data are available through open data sources like the US
government’s data.gov, the CIA World Factbook or the European Union Open Data
Portal.

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What is Artificial Intelligence (AI)?
A system with a gool-oriented adaptive behavior
Popular definition of AI
More accurate definition of AI
(from Daniel Hulme, CEO of AI Solution
Satalia)
The theory and development of computer
systems able to perform tasks normally
requiring human intelligence, such as visual
perception, speech recognition, decision-
making, and translation between languages.
A system with a goal-oriented adaptive
behavior
• “Goal-oriented” in a sense of trying to
achieve an objective (e.g. Better allocate
Google ads spending to ensure better ROI)
• “Behavior” in a sense of how quickly and
frictionlessly , I can move resources to
achieve the objective
• “Adaptive” in a sense of making a decision,
and then learning whether that decision was
good or bad, and adtapting its own model of
the world

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Estimated Value of Artificial Intelligence
The potential value created by Artificial Intelligence could reach between $3.5T and
$5.8T
According to McKinsey Global Institute Analysis, the potential value generated by
Artificial Intelligence could reach between $3.5T and $5.8T.
The value generated by AI will mostly be captured by the following business functions:
Marketing & Sales
($1.4T and $2.6T)
Supply Chain
Management &
Manufacturing
($1.2T and $2T)
Other
Operations
($234B and
$371B)
Risk
($135B and
$200B)
Finance
& IT
($135B
and
$187B)

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Cloud computing is the practice of using a network of remote servers hosted on the
Internet to store, manage, and process data, rather than a local server or a personal
computer.
The key benefits of Cloud computing are:
Efficiency
Strategic
Value
Flexibility
Users can scale services to fit their needs, customize applications and access cloud
services from anywhere with an internet connection.
Enterprise users can get applications to market quickly, without worrying about
underlying infrastructure costs or maintenance.
Cloud services give enterprises a competitive advantage by providing the most
innovative technology available.
Why are we considering Cloud Computing for our
organization?

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Cyber security is the practice of protecting systems, networks, and programs from digital attacks.
These cyberattacks are usually aimed at accessing, changing, or destroying sensitive information;
extorting money from users; or interrupting normal business processes.
Implementing a Cyber security solution would provide many benefits for our organization:
Personal Information
Protection
Productivity Protection
A comprehensive Digital
Protection
This will allow our employees to surf the internet as and when they need, and ensure that they
aren’t at risk from potential threats.
One of the most valuable commodities in the digital age is personal information. If a virus is
able to obtain personal information regarding our employees or customers, they are quite
capable of selling that information on, or even using it to steal their money.
Viruses can slow down personal computers to a crawl, and make working on them practically
impossible. This can cause a lot of wasted time for your employees, and can often bring your
entire business to a standstill.
Protection from Spyware &
Adware
Inspire Confidence in our
Customers
Website Protection
If our system becomes infected, there is a real chance that our website be forced to shut
down. This means that not only will we be losing money from missed transactions, but we will
also lose customer trust.
Spyware is a form of cyber infection which is designed to spy on a computer actions, and relay
that information back to the cyber-criminal.
Adware is a form of computer virus which fills a computer with advertisements.
If we can prove that our business is effectively protected against all kinds of cyber threats, we
can inspire trust in our customers and clients. They will then feel more confident when
purchasing our products or using of our services.
Why are we considering a Cyber security solution for
our organization?

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Why are we considering the Blockchain Technology
for our organization?
Blockchain is a distributed database existing on multiple computers at the same time. It is constantly growing as new
sets of recordings, or 'blocks', are added to it. Each block contains a timestamp and a link to the previous block, so
they actually form a chain.
The potential Blockchain benefits for our organization are:
Greater
transparency
Because blockchain is a type of distributed ledger, all network participants share the same documentation
as opposed to individual copies. That shared version can only be updated through consensus, which
means everyone must agree on it. To change a single transaction record would require the alteration of all
subsequent records and the collusion of the entire network. Thus, data on a blockchain is more accurate,
consistent and transparent than when it is pushed through paper-heavy processes.
Enhanced security
There are several ways blockchain is more secure than other record-keeping systems. Transactions must
be agreed upon before they are recorded. After a transaction is approved, it is encrypted and linked to the
previous transaction. This, along with the fact that information is stored across a network of computers
instead of on a single server, makes it very difficult for hackers to compromise the transaction data.
Improved
traceability
It is sometimes difficult to trace products that are traded through our supply chain. If exchanges of goods
were recorded on a blockchain, we would end up with an audit trail that shows where an asset came from
and every stop it made on its journey. This historical transaction data could help us verify the authenticity
of assets and prevent fraud.
Increased
efficiency and
speed
Since we use traditional, paper-heavy processes, trading anything is a time-consuming process that is
prone to human error and often requires third-party mediation. By streamlining and automating these
processes with blockchain, transactions could be completed faster and more efficiently. Since record-
keeping would be performed using a single digital ledger that is shared among participants, we wouldn’t
have to reconcile multiple ledgers and we would end up with less clutter.
Reduced costs
With blockchain and its trustable data, we wouldn’t need as many third parties or middlemen to make
guarantees. Besides, we wouldn’t have to review so much documentation to complete a trade because
everyone would have permissioned access to a single, immutable version.

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Why are we considering the Internet of Things for our
organization?
The Internet of things (IoT) is the extension of Internet connectivity into physical devices and everyday objects.
Embedded with electronics, Internet connectivity, and other forms of hardware, these devices can communicate and
interact with others over the Internet, and they can be remotely monitored and controlled.
The key benefits of IoT for our organization are:
Increased
Productivity
Products that are connected can communicate their condition and report on how they are used. This data
can be used across the extended supply chain. For example, it can be the trigger to schedule preventative
maintenance on a production line when equipment is not in uses, rather than reactive maintenance when it
breaks down. Usage and performance data can also be fed back into the R&D process to improve the
performance and usability of a product.
Improved
Customer
Experience
A great example of improved customer experience is in the automotive industry where vehicles are already
capable of providing real-time diagnostic and location data, as well as usage data, such as vehicle speed,
fuel consumption, and trip lengths. Bringing this to other industries, logistics companies can provide
location data in real time to their customers, helping customers keep track of when their shipments will be
delivered, and truck drivers can receive instant alerts when they need to bring their vehicles in for service
based on remote diagnostics.
Enhanced
Business Models
Older business models are built on a path to profit that relies on selling products. More products sold
equals more profit. Thanks to the IoT, profits are more heavily reliant on recurring income. The business
model needs to be based upon how the products and the data they produce can generate additional
income streams. Personalization, additional services, and usage-based pricing are all becoming the norm,
as is understanding how the additional partners in the ecosystem make money and support each other’s
efforts. The IoT has the potential to increase revenue, but only when businesses are willing to embrace a
new way of thinking and look at new options for income generation.

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Why are we considering Digital Marketing for our
organization?
Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage
digital channels such as search engines, social media, email, and other websites to connect with current and
prospective customers.
The key benefits of Digital Marketing are:
Ability to reach a
great number of
people
Digital marketing will allow our organization to reach millions of people leveraging search engines, social
media and emails.
Ability to market a
business in a very
cost-effective way
For example, a small business can expose over 1,000 people to its products and services for less than $3
using social media. While that same exposure through direct mail costs about $57 and through television
ads costs about $28.
Ability to measure
return on
investment
Digital marketing analytics takes the guess work out of determining whether our marketing is actually
working. By measuring our digital marketing campaigns in real-time, we can see which tactics are working
and which are not. Then, we can adjust our campaigns for greater success. We can also take the insights
that we’ve gained from the process to improve future campaigns
Ability to target our
ideal buyers
With digital marketing, we can ensure that the right consumers are viewing our content. SEO allows us to
reach those consumers who are searching the web for content and topics that are relevant to our business.
While pay-per-click, display, and social media advertising enables us to target those who are most likely to
be interested in our products or services based on demographic information and general characteristics.

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Why are we considering 3D Printing for our
organization?
The 3D printing technology builds a three-dimensional object from a computer-aided design (CAD) model, usually by
successively adding material layer by layer, which is why it is also called additive manufacturing. 3D Printing
processes are now considered viable as an industrial-production technology.
The key benefits of 3D Printing are:
Cost Reduction 3D Printing helps bring the machine costs, labor costs and material costs down.
Speed
With 3D printing, parts and products can be manufactured a lot quicker than they can using traditional
methods. Complex designs can be created as a CAD model and then transformed into a reality in just a
few hours. This delivers design ideas in a way that enables them to be verified quickly and designed in a
short space of time. This is so advantageous over traditional methods as they can take weeks or months to
go from the design stage to prototype stage and right through to the production process.
Enhanced
Competitive
Advantage
Through having the ability to reduce the life cycle of products, businesses can create room for new
products that have been improved and enhanced – delivering better products in a shorter space of time.
This gives a competitive advantage, but it also makes it possible to develop products early, creating
prototypes more frequently until the product is perfected and ready for production creating a highly
effective product launch.
Error reduction
When it comes to designing parts and products, designers have to consider efficiency. Many parts and
products require a high number of steps in the traditional manufacturing process. This can lead to
problems with the manufacturing process as there is a risk of error and so, a single step manufacture is
more beneficial.
Confidentiality
With 3D printing, third parties can never claim your innovations for themselves. Continuous prototyping
and manufacturing in-house with a 3D printer ensures that designs never leave the company premises,
safeguarding your intellectual property.

43
Why are we considering the use of Drones for our
organization?
Drones are more formally known as unmanned aerial vehicles (UAVs) or unmanned aircraft systems (UASes).
Essentially, a drone is a flying robot that can be remotely controlled or fly autonomously through software-controlled
flight plans in their embedded systems, working in conjunction with onboard sensors and GPS.
The key benefits of using Drones are:
Cost Reduction
The use of Drones helps decrease the cost associated with transporting a certain product from one place
to another. That is why transportation corporations and online retail companies are opting for drone as part
of their logistics. Amazon and EBay are now also considering a new futuristic service such as using drones
to improve product delivery.
Time Saver
Drones are very convenient for users who want to save more time while covering a scene and navigating
above the ground. With just a push of a button, users can already fly the drone and start recording moving
images to its surroundings in a lesser time. Users will no longer have to wait for a photographer,
cameraman, and digital artist to accomplish the job just to record images or carry a material.
Less Effort
When users intend to capture a photo or video, drones provide a better accessibility than the traditional
camera to lessen effort. Drones are smaller and more convenient than the traditional large cameras, which
require your whole body to carry the camera.
Live Streaming
Drones are common for live streaming events, especially when there are important occasions that are
currently scheduled for a particular day. You can fly the drone to the area where there is a high
concentration of individuals, groups, or organizations that are present in a certain event. There is no
restriction for any drones to cover a live event. Images captured by the drone can be published to blogs,
streaming sites, and social media networks.

44
Why are we considering the use of Robots for our
organization?
A robot is a machine designed to execute one or more tasks automatically with speed and precision. There are as
many different types of robots as there are tasks for them to perform. Robots that resemble humans are known as
androids; however, many robots aren't built on the human model. Industrial robots, for example, are often designed to
perform repetitive tasks that aren't facilitated by a human-like construction.
The key benefits of using Robots are:
Cost Reduction
For many companies, using robots will cut costs of human labor. Once a company has purchased a robotic
team to complete tasks, they’ll just be paying to power and maintain them, which is usually a lot cheaper
than paying a salary to each employee.
Quality and
Accuracy
The possibility of human error is removed when humans aren’t performing jobs. Robotic workers achieve
precise, exact movements and execute with minimal error. Fewer errors mean more quality products and
less wasted production materials. That translates to more profits for the business. Improved quality and
accuracy will leave less room for frustration internally. It will also make clients happier.
Uninterrupted
Workflow
Robots don’t need to sleep, or even rest. It means that robotic automation unleashes the possibility of 24/7
production.
Robots Can
Perform Complex
Tasks
In this day and age, robotic technologies are constantly improving. Scientists have even created robots
that walk with a human-like gait. And with these vast and quickly developing improvements comes the
ability to perform complex tasks in the workplace. This will remove the need to locate and hire specialized
employees. It will also ensure that difficult and complicated tasks are performed without error.

45
Why are we considering Virtual Reality for our
organization?
Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user
interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed
and able to interact with 3D worlds. By simulating as many senses as possible, such as vision, hearing, touch, even
smell, the computer is transformed into a gatekeeper to this artificial world.
The key benefits of using Virtual Reality are:
Better Product
Prototyping
Companies will be able to use VR to better visualize and design the product that they are developing like
never. This was not possible before, but with the advent of VR the product being developed can be
precisely designed, analyzed for its functionality, and can also be modified multiple times if required before
it is sent to production.
Reduced Travel
Cost
Virtual reality helps businesses to conduct efficient virtual meetings involving different teams spread across
the globe.
Provide a
Competitive
Advantage
As opposed to a traditional product launch or physically building a new store, businesses can quickly and
confidentially create a virtual store, which is much easier as compared to physically setting up a store.
While the speed of marketing can be accelerated using this technology, the store can be planned in
complete secrecy. This helps businesses to stay ahead of the competition.
Easier to Interview
Candidates
With new applications of VR, taking interviews of candidates who have applied for a job will be much
easier for the human resources department in the future. They will be able to interview candidates from
different locations face-to-face in a virtual conference room, where they will also be able to view the
candidate's responses and body language.

46
Why are we considering Augmented Reality for our
organization?
Augmented reality, commonly abbreviated "AR," is computer-generated content overlaid on a real world environment.
AR hardware comes in many forms, including devices that you can carry, such as handheld displays, and devices you
wear, such as headsets, and glasses.
The key benefits of using Augmented Reality are:
Technology is
Unique and
Noticeable
For now, companies using AR have much more chances to surprise their customers and create a
necessary buzz, because they can give their consumers something their competitors don`t have yet.
More Virality
Augmented reality gets better word of mouth and social sharing, which increase the acquisition of new
customers.
Opportunities for
Personalization
AR provides a chance to create something unique for the prospect or customer. AR is way more engaging
than standard media content.
Content Quality
Improvement
With AR a company can give users a tool for creating the content that they couldn`t do before by
themselves.

47
Table of Content
4. SWOT
• Big Data
• Cloud Computing
• Cyber security
• Blockchain
11. Exhibit
• 3-D Printing
• Drones
• Robots
• Virtual Reality

48
We identified 5 key problems that our Digital Transformation
could solved
1 Insert your key problem (e.g. With so many IT systems, it is extremely difficult to have one single source of truth
providing a 360 degrees view of our customers)
2 Insert your key problem (e.g. The product recommendation of our website do not really leverage all the data we
have on our customers)
3 Insert your key problem (e.g. Our Supply chain is too complex, costly and paper-based)
4 Insert your key problem (e.g. We spend high amount in Marketing without really know our return on investment)
5 Insert your key problem (e.g. Due to a market saturation, our growth has been flat for the past 2 years. We need to
find additional streams of income to be able to meet shareholder expectations)

49
Based on our desired target state, key problems, strategic
objectives & potential new technologies, we identified 10 initiatives
Initiative name Description
1.Big Data Insert description
2.Google Ads e.g. Advertise in a profitable way to Millions of people every month
3.Artificial Intelligence e.g. Acquire a competitive advantage by adopting AI within the company
4.Digital culture Insert description
5.Agile Organization Insert description
6.Insert the name of the initiative Insert description

50
We assessed the impact & effort level associated with each
initiative (1/2)
Impact Effort
An initiative with a high impact
would mean one of the
followings:
• The initiative needs to happen
in order to achieve the desired
future state
• The initiative will significantly
reduce our cost or increase our
revenue
The “Effort” criteria is
assessed based on the
followings:
• Ease of implementation
• Time frame required
• Resources required (Number of
people, capital investment, etc.)

51
We assessed the impact & effort level associated with each
initiative (2/2)
Initiative name Impact Effort
1.Big Data Insert your own text Insert your own text
2.Google Ads High High
3.Artificial Intelligence Low Low
4.Digital culture Very low Very low
5.Agile Organization Very high Very high
6.Insert the name of the initiative Average Average
7.Insert the name of the initiative Low Low
8.Insert the name of the initiative Very low Very low
9.Insert the name of the initiative Low Low
10.Insert the name of the initiative Very low Very low
For more details, see Business Case associated with each initiative

52
We recommend to prioritize the initiatives with high impact and low
effort
impact
Effort
Low
High
Low
High
Initiative Prioritization Matrix
1 2
7
4
6
5
9
3
10
8

53
Table of Content
4. SWOT
• Big Data
• Cloud Computing
• Cyber security
• Blockchain
11. Exhibit
• 3-D Printing
• Drones
• Robots
• Virtual Reality

54
54
Overarching Digital Transformation Plan
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1.Big Data
2.Google Ads
3.Artificial Intelligence
4.Digital culture
5.Agile Organization
Insert initiative name

55
55
1.Identify all the potential sources for
data
2.Define how to store and manage
data
3.Define how much of it to analyze
4.Decide how to use insights
5.Research the technologies to make
the most of big data
6.Implement the selected technology
7.Optimize
8.Insert your own text
Detailed Plan for Initiative “Big Data”

56
56
Detailed Plan for Initiative “Google Ads”
Define account structure
Define Campaigns,
Adgroups & Keywords
Define at least 2 ads per
Adgroup
Define Ad extensions
Go live
Manage bids based on
performance
Adjust bids per location,
Age, Gender, Device, etc.
Add new Keywords based
on search term report
Add negative Keywords

57
57
1.Get Familiar with AI
2.Create an AI team including
Business experts & AI experts
3.Identify the problem we want AI to
solve
4.Identify initiatives to solve these
problems
5.Assess the potential value of each
initiative
6.Prioritize the initiatives
7.Acknowledge the Internal Capability
Gap & hire accordingly
8.Form a taskforce to integrate our
different data set together
9.Begin applying AI to a small sample
of your data
10.Prove value, collect feedback, and
then expand accordingly
Detailed Plan for Initiative “Artificial Intelligence”

58
58
Detailed Plan for Initiative [insert initiative name]

59
59

60
60

61
61
Table of Content
4. SWOT
• Big Data
• Cloud Computing
• Cyber security
• Blockchain
11. Exhibit
• 3-D Printing
• Drones
• Robots
• Virtual Reality

62
62
Dashboard - Digital Transformation Strategic Objectives Status
Mission
Vision
Digital
Transforma-
tion
Strategic
Objectives
Insert Digital
Transformation
Strategic objective
#1
Insert Digital
Transformation
Strategic objective
#2
Insert Digital
Transformation
Strategic objective
#3
(e.g. Increase
customer
satisfaction)
Insert Digital
Transformation
Strategic objective
#4
(e.g. Increase
employee
satisfaction)
Slightly behind target Meeting target or above target
Significantly behind target

63
63
Dashboard - KPIs Status
Strategic Objectives
KPIs
• e.g. Sales from BU 1
• Insert KPI
• Insert KPI
Targets
• e.g. +15%
• Insert Target
• Insert Target
• Insert KPI
• Insert KPI
• Insert KPI
• Insert Target
• Insert Target
• Insert Target
(e.g. Increase customer
satisfaction)
• Insert KPI
• Insert KPI
• Insert KPI
• Insert Target
• Insert Target
• Insert Target
(e.g. Increase employee
satisfaction)
• Insert KPI
• Insert KPI
• Insert KPI
• Insert Target
• Insert Target
• Insert Target
Status
Slightly behind target Meeting target or above target
Significantly behind target

64
64
Dashboard - Overarching Digital Transformation Plan
Artificial Intelligence
Google Ads
Behind schedule On track or completed
Significantly behind schedule

65
65
1.Identify all the potential sources for
data
2.Define how to store and manage
data
3.Define how much of it to analyze
4.Decide how to use insights
5.Research the technologies to make
the most of big data
6.Implement the selected technology
7.Optimize
Dashboard - Detailed Plan for Initiative “Big Data”

66
66
Dashboard - Detailed Plan for Initiative “Google Ads”
Define account structure
Define Campaigns,
Adgroups & Keywords
Define at least 2 ads per
Adgroup
Define Ad extensions
Go live
Manage bids based on
performance
Adjust bids per location,
Age, Gender, Device, etc.
Add new Keywords based
on search term report
Add negative Keywords

67
67
1.Get Familiar with AI
2.Create an AI team including
Business experts & AI experts
3.Identify the problem we want AI to
solve
4.Identify initiatives to solve these
problems
5.Assess the potential value of each
initiative
6.Prioritize the initiatives
7.Acknowledge the Internal Capability
Gap & hire accordingly
8.Form a taskforce to integrate our
different data set together
9.Begin applying AI to a small sample
of your data
10.Prove value, collect feedback, and
then expand accordingly
Dashboard - Detailed Plan for Initiative “Artificial Intelligence”

68
68
Dashboard - Detailed Plan for Initiative [insert initiative name]

69
69
Next steps
• Once your Digital Transformation Strategy and Plan has been approved,
communicate it to the Organization (Note: most of the key stakeholders should have
already been highly engaged in the preparation of this deliverable)
• Make sure everyone has a clear understanding of the different roles & responsibilities
• Set up a 45-min weekly meeting with all the key stakeholders to follow the Digital
Transformation Strategic Objectives progress
• Display the dashboards on the meeting room. Choose the method below that best suits
your company:
• Print the dashboards on A1 and stick them on the meeting room wall
• Reproduce the dashboards using post-it notes, tapes and Sharpy pens
• Use a digital whiteboard such as Google Jamboard. Particularly useful if you have
key stakeholders in different cities or countries

70
70
Table of Content
4. SWOT
• Big Data
• Cloud Computing
• Cyber security
• Blockchain
11. Exhibit
• 3-D Printing
• Drones
• Robots
• Virtual Reality

71
71
Insert exhibit #1 title
Insert your own words to summarize the key message of this slide

72
72
Insert exhibit #2 title
Insert your own words to summarize the key message of this slide

73
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If you need help
Contact me at marco@vanhurne.com
contact me
• 15+ years in Digital Transformation for organizations like Philips,
Steelcase, Indeed.com, and many others
• Certified Change Management Prosci ADKAR® Practitioner
• Prolific Author of technology books
• Articles on various blogs
• Try out the CDO Chatbot
Beyond the Cloud

Digital Transformation Strategy & Plan Templates - www.beyondthecloud.digital.pptx

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