online digital marketing class by Param Digital Marketing:
Class 1: Introduction to Digital Marketing
Understanding the basics of digital marketing
Evolution of marketing in the digital age
Importance of digital marketing for businesses
Overview of different digital marketing channels
Class 2: Website Optimization
Importance of a user-friendly website
Key elements of website optimization (SEO, UX/UI)
Tools and techniques for optimizing websites
Case studies of successful website optimizations
Class 3: Search Engine Optimization (SEO)
Understanding how search engines work
On-page and off-page SEO techniques
Keyword research and analysis
Link building strategies
Measuring and tracking SEO performance
Class 4: Content Marketing
Importance of content marketing in digital strategy
Creating high-quality content for different channels
Content distribution and promotion strategies
Content marketing metrics and KPIs
Content marketing tools and platforms
Class 5: Social Media Marketing
Introduction to social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
Creating a social media strategy
Content creation for social media
Social media advertising and targeting options
Social media analytics and reporting
Class 6: Email Marketing
Importance of email marketing in digital strategy
Building an email list and segmenting subscribers
Creating effective email campaigns
Email automation and personalization
Email marketing metrics and analytics
Class 7: Pay-Per-Click (PPC) Advertising
Introduction to PPC advertising platforms (Google Ads, Facebook Ads, etc.)
Setting up PPC campaigns
Keyword research for PPC
Ad copywriting and design best practices
PPC campaign optimization and budget management
Class 8: Analytics and Reporting
Introduction to digital marketing analytics tools (Google Analytics, etc.)
Setting up tracking and goals
Interpreting and analyzing marketing data
Reporting on key metrics and KPIs
Making data-driven marketing decisions
Class 9: Digital Marketing Strategy
Developing a digital marketing strategy
Setting SMART goals
Target audience identification and segmentation
Budget allocation and resource planning
Creating a digital marketing plan
Class 10: Advanced Topics in Digital Marketing
Advanced SEO strategies (local SEO, voice search optimization, etc.)
Advanced social media marketing tactics (influencer marketing, social listening, etc.)
Emerging trends in digital marketing (AI in marketing, chatbots, etc.)
Case studies of successful digital marketing campaigns
Q&A and final review
Each class can include lectures, practical exercises, case studies, and Q&A sessions to ensure students have a comprehensive understanding of digital marketing concepts and how to apply them in real-world scenarios.
4. What you will learn in Digital Marketing
1. Digital Marketing Meaning and Use
2. Why do you need it.
3. Digital Marketing various modes and Channels.
4. Google Ads
5. Facebook Ads
6. Youtube Ads
7. SEO (Search Engine Optimization
8. SEM (Search Engine Marketing)
9. SMM (Social Media Marketing)
10. SMO (Social Media Optimization)
11. Email Marketing
