Digital Marketing Conference slides

8. How to Influence People
with the power of words
The science of persuasion

9. There are 6 triggers in our
brain which makes us take
action.
We rely on these triggers as shortcuts.

10. The 6 (+1) Triggers of Influence
• Social Proof
• Authority
• Reciprocity
• Scarcity
• Commitment
• Liking
• Fear

14. Baking Tips & Recipes
Vegan Baker
Classes, Recipe Books, Cakes..

15. Goals & Earnings
4 Types Followers Earnings
(INR)
Nano 500 to 5K Upto 3K
Micro 5K to 50K 2K to 10K
Mega &
Macro
50K to 1L 20K to 50K
1L to 5L 50K to 1L
5L+ 1L & above
Celebrities 1M+ 5L & above
1.85 Crore 1.35 Crore
Nikhil
(500K+)
Subhiksha 20K
Lakshmi 50K
Ralston (16K)

18. • Create infographics,
posts, ads, brochures,
stories.
• 70,000+ templates
• Free of Cost.

19. • Edit videos
• Trim
• Clip
• Add background score
• Add top and bottom
content strip.

20. • Make jazzy
videographics with
pics and videos.
• Create edgy starting
and ending slides.

21. • Make awesome
collages for instagram
stories and whatsapp
stories.
• Collages for posts.

26. IN A MONTH
1 MILLION

28. THE FOUR PILLARS TO SELLING A
HIGH TICKET PRODUCT:
THE PERFECT OFFER
THE RIGHT TRAFFIC
LEADS TO SALES
TOOLS & AUTOMATION

29. EXPERIMENT?
• ALGORITHM SHOWS YOU ADS BASED ON YOUR BEHAVIOUR
• CLICK THOSE ADS & YOU SEE MORE ADS.

30. “LEADS ARE WEAK” GLENGARRY GLEN ROSS

31. HOW TO GET A
MILLION PEOPLE TO
VISIT YOUR WEBSITE

32. UNDERSTAND YOUR AUDIENCE
• Take care of the
extremes
• Build user personas
• Competitive research

33. UNDERSTAND THEIR JOURNEY

34. UNDERSTAND THEIR JOURNEY
• Visualise their journey
• Different content for different stages
• Informational to Transactional

35. CREATE AMAZING CONTENT
• Find out what your audience
wants
• Choose & group the right ideas
( TSV * 20% * 10% * 5% )
• Create an outline

36. PROMOTE YOUR CONTENT
• Remember the 80:20% rule
• Identify the right channels
• Own the audience

37. REPURPOSE
• Repurpose into smaller & different
formats
• Reach newer audience
• Reinforce your communication

38. MEASURE
• You can’t improve what you can’t
measure
• Track amplification & conversations
• Revenue is the ultimate metric

39. PLAN & ORGANIZE
• Content is long term; so plan
ahead
• Schedule it for efficiency
• Consistency > Intensity

40. TOOLS TO USE
• Ahrefs, Ubersuggest, Answerthepublic
• Buzzsumo & Grammarly
• Headline generators & Analyzers

41. CREATE AMAZING CONTENT
• Craft 25 headlines
• Hook ‘em with the intro
• Articulate & formulate the flow

42. Traffic Conversions
YOU

46. “GIG ECONOMY”
Hybrid Based

48. TEMPLATE
HEAVEN

54. TOOLS &
RESOURCES

65. What made us
cry, when we
had no
intention to
cry?

66. The story Triangle
UNTOLD PAINS
FEARS AND FRUSTRATIONS
DREAMS & DESIRES
UNEXPECTED
GAINS
BRAND NEW
TECHNOLOGY

67. 2017
67
I made over $150,000
with that single blog.

68. How did
I do that?
Digital
Masters
Conference
‘19

69. 69
Marketing
Content Writing
Keyword Research
Market Research
Our
Approach

72. 72
Marketing
04
▪ Answer the questions at various platforms.
▪ Do blog’s SEO and writing articles for other good
blogs.
▪ Promote the content with paid ads.

73. EMPATHY
STRONG LOGIC
3 PILLARS OF INFLUENCE
AUTHENTICITY

74. WEBINARS
TUTORIAL
VIDEOS
LIVE
VIDEOS
SMALL
VIDEOS
BLOGS &
PODCASTS
FREE
> ₹9999
> ₹19999
< ₹29999
BASIC
COURSE
ACTION
COURSE
121 COACHING
AFFILIATE PRODUCTS
CONCEPTUAL
10 VIDEOS
90 MINS
IMPLEMENTATION
5-10 HOURS
POWER
OF
THE
DIGITAL
COURSE
FUNNEL
1000
Leads
50
₹5 Lacs
10
₹2 Lacs
3
₹1 Lac

75. $$$
WEBSITE
Facebook
YouTube
WEBINARS
Lead Capture
Email List
LinkedIn
Always Sell
TRIPWIRE
VIDEO MONEY BLUEPRINT

76. THE MSI MODEL
AFFILIATE MARKETING
(Recurring Cashflow)
ONLINE COURSES
(Gain Authority)
HT CONSULTING
(Profits & Impact)

78. 3-DAYS
& 9 BONUSES
WITH 9 MASTERS

79. OCT 4 to 6
Hotel Renaissance, Powai
9am to 6pm
MUMBAI

80. ₹45000+ GST
ONLY FOR
ACTION
TAKERS

81. REGISTER
NOW
Contact
sahana@successgyan.com