The document discusses digital disruption and provides examples. It begins with definitions of innovation, concepting, and new business development in the context of digital disruption. It then discusses shifts in business, media, and behavior due to digital disruption, providing examples. Models for digital transformation are presented, including the social economy model and the O.P.P.O.S.I.T.E customer experience framework. Tips for digital transformation are provided, such as staying close to users, unbundling offerings, and developing an innovator's DNA with skills like associating and questioning.
How to make use of social media data to support marketing decisions - Vleric...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
Digital Disruption - Artevelde University College Ghent - International week ...Ayman van Bregt
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
Digitale disruptie - Minor Branding to Friending - Hogeschool Rotterdam - okt...Ayman van Bregt
Gastcollege over digitale disruptie en digitale waardecreatie voor de minor branding to friending voor de Hogeschool Rotterdam.
Onderwerpen:
Digitale disruptie
Innovatie
Concepting
New business development
Mediaconsumptie
Mobiele revolutie
Impact van digitale disruptie op de economie
Digitale waardecreatie
McKinsey social technologies model
Collaborative Economy - Honeycomb model
Customer journeys
Innovatieparadox
Innovator's DNA
CARE als drijvende kracht achter digitale disruptie en betekenisvolle digitale waardecreatie
How to make use of social media data to support marketing decisions - Strateg...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
[En] The Web Doesn't Matter ... Well Maybe It Does A Little After All...Yann Gourvennec
Trying to demonstrate that the Web is a matter of consequence in 2014 may seem completely irrelevant at a time when 90% of English users are checking their bank accounts online and hardly a minute passes when somebody doesn't check his Smartphone for a definition on Wikipedia or on n online dictionary, a piece on a blog or digitalised newspaper etc. Yet, a lot of business people are still struggling to see and understand and use properly a tool which has become a part of our daily lives. How come is it so hard to understand the obvious. In this presentation delivered to a large international - unnamed - account, I have decided to demonstrate the significance of the Web by the absurd.
What if your Website disappeared...?
Digital Marketing Analytics Lecture 1 Loyola University ChicagoEric Bryn
Digital marketing analytics discussion focusing on core concepts and constructs of digital analytics. Includes discussion of Zero Moment of Trust (obviously related to Google's ZMOT).
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
How to make use of social media data to support marketing decisions - Vleric...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
Digital Disruption - Artevelde University College Ghent - International week ...Ayman van Bregt
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
Digitale disruptie - Minor Branding to Friending - Hogeschool Rotterdam - okt...Ayman van Bregt
Gastcollege over digitale disruptie en digitale waardecreatie voor de minor branding to friending voor de Hogeschool Rotterdam.
Onderwerpen:
Digitale disruptie
Innovatie
Concepting
New business development
Mediaconsumptie
Mobiele revolutie
Impact van digitale disruptie op de economie
Digitale waardecreatie
McKinsey social technologies model
Collaborative Economy - Honeycomb model
Customer journeys
Innovatieparadox
Innovator's DNA
CARE als drijvende kracht achter digitale disruptie en betekenisvolle digitale waardecreatie
How to make use of social media data to support marketing decisions - Strateg...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
[En] The Web Doesn't Matter ... Well Maybe It Does A Little After All...Yann Gourvennec
Trying to demonstrate that the Web is a matter of consequence in 2014 may seem completely irrelevant at a time when 90% of English users are checking their bank accounts online and hardly a minute passes when somebody doesn't check his Smartphone for a definition on Wikipedia or on n online dictionary, a piece on a blog or digitalised newspaper etc. Yet, a lot of business people are still struggling to see and understand and use properly a tool which has become a part of our daily lives. How come is it so hard to understand the obvious. In this presentation delivered to a large international - unnamed - account, I have decided to demonstrate the significance of the Web by the absurd.
What if your Website disappeared...?
Digital Marketing Analytics Lecture 1 Loyola University ChicagoEric Bryn
Digital marketing analytics discussion focusing on core concepts and constructs of digital analytics. Includes discussion of Zero Moment of Trust (obviously related to Google's ZMOT).
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
As we plunge further into 2016, we’ve identified ten of the most important Digital Marketing Trends that matter to New Zealand organisations this year.
You can view our presentation of the top ten trends by following the link at the bottom of the page but here are some of the highlights:
KEY TREND: ONLINE VIDEO
More and more consumers, both locally and globally, are watching and sharing online videos. Already, Kiwis are spending twice as much time watching videos online as they do watching live TV – and that trend is only going to increase.
KEY TREND: MARKETING AUTOMATION
77% of Kiwi marketers are planning to increase expenditure on marketing technology in the next 12 months. No wonder – Marketing Automation allows companies to market more effectively across multiple channels online, delivering personalised, highly-targeted messages to consumers in near-real-time.
KEY TREND: FIRST-PARTY DATA
First-party data – information that you and your organisation have collected about your customers – is the foundation for understanding your customers, because the data is based on their actual interactions with your brand.
Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns.
This Slideshare delivered by PR Smith on a @SmartInsights webcast shows to take a more strategic approach.
PR Smith is creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll.
In this talk Paul took take one component, ‘engagement’ and showed the strategic options a business can employ to maximise returns.
Webinar: Moneyball for Content Marketers - choosing metrics that drive ROIGlen Kushner
With organic reach plummeting on major platforms, Content Marketers are under pressure to figure out the right bets.
- Which posts should you amplify and promote with paid social?
- How do you predict which posts will go viral earlier in campaign? What are the latest metrics, such as emotional engagement, which are the best predictors?
- What are the right metrics to drive ROI for specific campaign objectives?
This webinar presentation shares best practices to address the measurement imperative for Content Marketers, and how to close your CEO measurement gap.
Webinar from May 12, 2015
http://biznology.com/2015/05/choosing-metrics-that-drive-content-marketing-roi/
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
Your Ultimate Race Registration Guide: How 9 Race Directors Save Time & Sell ...Eventbrite
Learn more at www.eventbrite.com/blog/10-reasons-to-use-eventbrite-for-your-race-registration
Managing a race is a massive undertaking — and no one can do it alone. To help your race day go smoothly, we asked 9 race directors how they manage their races without becoming overwhelmed.
From a short fundraising walk to a full-length marathon organizer, they all agreed: choosing the right race registration partner is key to saving time and streamlining your work. And when it comes to attracting more participants or increasing your fundraising, your registration partner may be more important than you realize.
Don’t believe us? Don’t take our word for it. Click through the slides for 10 tips to optimize your race registration, in the words of our race director partners.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
How we generated 31% ACTUAL SALES ROI for one of our CLIENT Brands using Social media brand marketing & integrating with our Your SMQ ~ Social Media Quotient process
eMarketer Webinar: Social Marketing Trends for 2016eMarketer
Despite industry concerns over ad blocking and viewability, 2015 saw strong growth in ad spending on social properties and a major shift toward video. Topics in this webinar include: eMarketer’s latest forecasts for social media marketing and social network ad revenues; Why TV ad dollars will start to flow more steadily toward social in 2016; How livestreaming will be pushed into the mainstream; The importance of influencer marketing and how marketers will address issues of ad blocking and viewability
A lot has changed since publishing my inaugural Design in Tech Tech report at SXSW last year. In this year's report, we dive deeper into analyzing some broader themes ranging from the record amounts of funding flowing into design-led startups to questioning how design will continue to evolve as a good business practice. Below are some takeaways from the report:
-Design isn’t just about beauty; it’s about market relevance and meaningful results.
-M&A activity continues in the design space, and it’s increased.
-Increasing the designers needed in the tech industry requires rethinking education.
-The adoption of design by public companies is only growing.
-Designers bring needed critical thinking/making in the economic case for inclusion.
-Work in the research labs from decades ago drives today’s startups. Be aware.
It's never been more important for marketers, sales teams, and product managers to be data-driven. But how can three seemingly disparate teams align around a single analytical framework?
Thanks to the "AARRR" or "Pirate Metrics" funnel popularized by Growth Hacking, we can unify metrics across marketing, product and sales to develop a holistic understanding of any business with a digital presence.
This presentation, which was part 3 of Galvanize Boulder's "What the Funnel" workshop series in February 2018, walks through each step of the Pirate Metrics funnel, describing key metrics to measure, and how to measure them with free or low-cost digital tools.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
Kasasimme 23 pysäyttävää faktaa B2B-myynnistä.
Onko kylmäsoitto kuollut vai kukoistaako entiseen tapaansa? Entä käyttävätkö parhaat myyjät LinkedIniä vai loistavat poissaolollaan?
By Dr. Javanshir Gadimov, Asst. Prof. at Zirve University. International Communication, types of communication and global communication. verbal and non-verbal communication, mass media, public opinion, political communication, democracy, Global Digital Telecommunication.
As we plunge further into 2016, we’ve identified ten of the most important Digital Marketing Trends that matter to New Zealand organisations this year.
You can view our presentation of the top ten trends by following the link at the bottom of the page but here are some of the highlights:
KEY TREND: ONLINE VIDEO
More and more consumers, both locally and globally, are watching and sharing online videos. Already, Kiwis are spending twice as much time watching videos online as they do watching live TV – and that trend is only going to increase.
KEY TREND: MARKETING AUTOMATION
77% of Kiwi marketers are planning to increase expenditure on marketing technology in the next 12 months. No wonder – Marketing Automation allows companies to market more effectively across multiple channels online, delivering personalised, highly-targeted messages to consumers in near-real-time.
KEY TREND: FIRST-PARTY DATA
First-party data – information that you and your organisation have collected about your customers – is the foundation for understanding your customers, because the data is based on their actual interactions with your brand.
Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns.
This Slideshare delivered by PR Smith on a @SmartInsights webcast shows to take a more strategic approach.
PR Smith is creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll.
In this talk Paul took take one component, ‘engagement’ and showed the strategic options a business can employ to maximise returns.
Webinar: Moneyball for Content Marketers - choosing metrics that drive ROIGlen Kushner
With organic reach plummeting on major platforms, Content Marketers are under pressure to figure out the right bets.
- Which posts should you amplify and promote with paid social?
- How do you predict which posts will go viral earlier in campaign? What are the latest metrics, such as emotional engagement, which are the best predictors?
- What are the right metrics to drive ROI for specific campaign objectives?
This webinar presentation shares best practices to address the measurement imperative for Content Marketers, and how to close your CEO measurement gap.
Webinar from May 12, 2015
http://biznology.com/2015/05/choosing-metrics-that-drive-content-marketing-roi/
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
Your Ultimate Race Registration Guide: How 9 Race Directors Save Time & Sell ...Eventbrite
Learn more at www.eventbrite.com/blog/10-reasons-to-use-eventbrite-for-your-race-registration
Managing a race is a massive undertaking — and no one can do it alone. To help your race day go smoothly, we asked 9 race directors how they manage their races without becoming overwhelmed.
From a short fundraising walk to a full-length marathon organizer, they all agreed: choosing the right race registration partner is key to saving time and streamlining your work. And when it comes to attracting more participants or increasing your fundraising, your registration partner may be more important than you realize.
Don’t believe us? Don’t take our word for it. Click through the slides for 10 tips to optimize your race registration, in the words of our race director partners.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
How we generated 31% ACTUAL SALES ROI for one of our CLIENT Brands using Social media brand marketing & integrating with our Your SMQ ~ Social Media Quotient process
eMarketer Webinar: Social Marketing Trends for 2016eMarketer
Despite industry concerns over ad blocking and viewability, 2015 saw strong growth in ad spending on social properties and a major shift toward video. Topics in this webinar include: eMarketer’s latest forecasts for social media marketing and social network ad revenues; Why TV ad dollars will start to flow more steadily toward social in 2016; How livestreaming will be pushed into the mainstream; The importance of influencer marketing and how marketers will address issues of ad blocking and viewability
A lot has changed since publishing my inaugural Design in Tech Tech report at SXSW last year. In this year's report, we dive deeper into analyzing some broader themes ranging from the record amounts of funding flowing into design-led startups to questioning how design will continue to evolve as a good business practice. Below are some takeaways from the report:
-Design isn’t just about beauty; it’s about market relevance and meaningful results.
-M&A activity continues in the design space, and it’s increased.
-Increasing the designers needed in the tech industry requires rethinking education.
-The adoption of design by public companies is only growing.
-Designers bring needed critical thinking/making in the economic case for inclusion.
-Work in the research labs from decades ago drives today’s startups. Be aware.
It's never been more important for marketers, sales teams, and product managers to be data-driven. But how can three seemingly disparate teams align around a single analytical framework?
Thanks to the "AARRR" or "Pirate Metrics" funnel popularized by Growth Hacking, we can unify metrics across marketing, product and sales to develop a holistic understanding of any business with a digital presence.
This presentation, which was part 3 of Galvanize Boulder's "What the Funnel" workshop series in February 2018, walks through each step of the Pirate Metrics funnel, describing key metrics to measure, and how to measure them with free or low-cost digital tools.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
Kasasimme 23 pysäyttävää faktaa B2B-myynnistä.
Onko kylmäsoitto kuollut vai kukoistaako entiseen tapaansa? Entä käyttävätkö parhaat myyjät LinkedIniä vai loistavat poissaolollaan?
By Dr. Javanshir Gadimov, Asst. Prof. at Zirve University. International Communication, types of communication and global communication. verbal and non-verbal communication, mass media, public opinion, political communication, democracy, Global Digital Telecommunication.
Esitys on yhteenveto Google Hangout keskustelusta, jossa identiteettisuunnittelija Mikael Kivelä ja markkinoija Tomi Grönfors keskustelevat designin merkityksestä B2B markkinoinnissa. Ajatuksena on saada viiden pääkysymyksen kautta päälinjat selvitettyä siitä miksi myös yrityksille tuotteitaan markkinoivien tulisi kiinnittää huomioitaan muotoilun mahdollisuuksiin.
Päähuomioita keskustelussa on myynti, käyttäjäystävällisyys ja merkitys. Kaikki tärkeitä teemoja, kun ostopäätöstä ollaan tekemässä.
Esitykseen liittyvä Google Hangout löytyy osoitteesta:
https://www.youtube.com/watch?v=EeiQlnzFBpA
Bridging Barriers - Intercultual Communication for International Managers.
This is of help to international managers to adopt and effectively accommodate differences in communication among societies.
EURIB Korte opleiding: Online marketing - Maart 2016Ayman van Bregt
Sessie voor de EURIB Korte opleiding over online marketing. In deze sessie ging het over de de laatste digitale ontwikkelingen op het gebied van marketing & communicatie. Onderwerpen die aan bod kwamen zijn zoekmachinemarketing (seo en sea), social media, mobiele marketing, mediaconsumptie, online gedrag, big data, internet of things (iot) en de economische impact van digitale landschap (digitale disruptie en digitale transformatie) met o.a. de opkomst van de deeleconomie.
Digital Disruption by Augustine Fou & Tery SpataroTery Spataro
Digital disruption explores, identifies and examines cases in which digital is responsible for changing industries including book retailing, electronics retailing, publishing, advertising, video rental, music industry, medical, and education. Joint research by Augustine Fou and Tery Spataro and special thanks to Melisa Lopez.
Big Ideas for CEE is a forum featuring the world's greatest speakers and European businesses held in Bratislava, Slovakia. Here are six big ideas of Big Ideas for CEE 2015 including Jan Zadak, Jonas Ridderstrale, Ben Edelman, Tracey Wilen, Christian Majgaard and Tom Standage.
Asiakasymmärrys ja Social Selling B2B-myyjän työssä. Ostamisen muutos muutti B2B-myynnin. Mitä Social Selling tarkoittaa B2B-myyjän työssä. Tiivistelmä presentaatiosta Laurea Ammattikorkeakoulun markkinoinnin opiskelijoille 20.11.2015 / Leena Kähkönen.
B2B-myynnin uusi aalto, resepti myyntistrategian ja myynnin toimintojen uudistamiseen. Ville Lintula / Mercuri International Oy #Kasvunaamu'ssa 29.4.2015
How to thrive and survive in the age of digital disruptionGalland.be bvba
How to thrive and survive in the age of digital disruption.
Discover how the digital era changed our way of thinking and acting. Here is what you need to do as a company to stay ahead of competition and create happy customers.
How to thrive and survive in the age of digital disruption
Ähnlich wie Digital disruption - International Communication Days 2016 - Erasmushogeschool Brussels - Artesis Plantijn Hogeschool Antwerp - december 2016
Digital Transformation - International Days - Artevelde University College - ...Ayman van Bregt
Lecture on digital transformation for students of the Artevelde University College in Ghent, Belgium.
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
Principles for digital transformation are a changing value proposition, business model, culture, technology and organization.
Digital strategies for the fashion industry during pandemicAndri H.
Digital Strategies
for The Fashion Industry During Pandemic.
Utilization of Digitalization for the Fashion Industry in 2021
- Deck for Partipost x Egghead x Bodypack Webinar Event Collaboration.
New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.
This keynote was made for the VLCM community and has been presented in Dutch (Flemish).
https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be
In response to requests to better understand how brands and marketers are responding to the COVID-19 Pandemic, the team at the Pico Group explored this with a group of 28 clients.
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
Managing The Future Expectations Of The Hyper-Connected ConsumerMiel Van Opstal
This was a keynote I gave for Colruyt Group, about the future of retail POS interaction opportunities and behavioral consumer trends. The talk focuses on contextually relevant content delivery, defined by Google as micro-moments.
Advertising (BRAND BUILDING AND SPECIAL PURPOSE ADVERTISING)Dr Vijay Vishwakarma
Brand Building: The Communication Process, AIDA Model, Role of advertising in developing Brand Image and Brand Equity, and managing Brand Crises. • Special purpose advertising: Rural advertising, Political advertising-, Advocacy advertising, Corporate Image advertising, Green Advertising – Features of all the above special purpose advertising. • Trends in Advertising: Media, Ad spends, Ad Agencies, Execution of advertisements
Digital has changed the way consumers and businesses communicate with each other. It is creating on one hand new opportunities but also new threats and risks. Transitioning from insights to impact is key and we will see how companies can leverage social & online listening to their advantage.
For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com
Tricia Weener, Head of Marketing, Commercial Banking, Global Banking & Markets, APAC at HSBC discussing The Future of Marketing at the CMO ANZ Summit 2015.
This presentation analyses the growing importance of social media marketing. It looks at the factors that are driving the trend towards social media marketing. It evaluate the value of social media marketing for organisations.
The importance of digital Mktg, International Congress and Convention Associa...Francesco Berrettini
ICCA; International Congress and Convention Association, Iberian Chapter, EPIC SANA Algarve, Portugal.
How digital can support the activity of companies of congress and conventions
Iberian chapter
Part 1: Introduction to digital marketing technologyTrieu Nguyen
Outline of this course
1. Digital Media Models in the age of marketing 4.0
2. Strategic Thought as It Relates to Digital Marketing
3. Web: The Center of Digital Marketing Delivery Mix
4. Content Management System (CMS) and headless CMS
5. Search Engine Marketing
6. Email Marketing
7. Social Media and Mobile Marketing
8. Introduction to Advertising Technology (Ad Tech)
9. Introduction to Customer Database and Customer Data Platform (CDP)
10. Legal Issues: Data privacy, Security, and Intellectual Property
11. Case study: IKEA - from business strategy to digital marketing strategy
12. Recommended books for self-study
Corporate innovation in the financial industry, banking, insurance by tommaso...Tommaso Di Bartolo
The banking, insurance, financial service provider industry is being disrupted by entrepreneurs creating startups that raise millions of dollars with only one thing in mind: disrupt the status quo. How can such a fragmented, bureaucratic industry drive innovation in the 21st century? Tommaso, a serial entrepreneur with 2 exits, author, investor and faculty at UC Berkeley describes in his talk a path on how executives can lead to innovation changes. Watch Tommaso's Keynote live. Or hire him to speak: http://linktr.ee/tommasodibartolo
Consumer Electronics Show (CES) 2015 marketing trends for brands and marketersJack Morton Worldwide
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
The strong position of some online platforms like Google, Amazon, Facebook and Apple (GAFA) has triggered a public debate about their economic dominance, notorious data collection and massive pull on users. The White Book published by the German Federal Ministry for Economic Affairs and Energy (BMWi) highlights just how important this matter is to policy makers in Germany.
Surprisingly, the public debate is more often than not void of scientific insights into the subject matter. There is a lack of evidence about the actual economic and societal impact of online platforms. Even a consistent and clear definition of online platforms is missing from the debate.
A proper analysis of online platforms and their impact is needed to correctly identify if there is any call to action for policy makers or regulators.
The present research brief provides an overview of the economic and societal impact of online platforms in Germany. It adheres to the economic definition of platforms as multi-sided markets. Consequently, the technological concept of platforms is not considered here.
Based on a comprehensive review of the economic literature, we develop a new approach that enables consistent analysis of online platform business models, taking full account of their complexity. Nonetheless, our approach is intuitive and easy to understand, making comparison of various online platforms straightforward.
To achieve this, our approach draws on the concept of business model analysis put forward by Osterwalder and Pigneur (2010). It captures the most relevant interactions between the various user groups of online platforms, referring to data, revenue and attention. The results of this analysis informed the Green and White Books published by the BMWi on online platforms.
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4YoungPeople - Personal Branding met Power! - 20 juni 2015Ayman van Bregt
Ben jij klaar om jezelf professioneel in de markt te zetten? Laat jij de wereld zien wat je waard bent en waarom ze juist jou nodig hebben?
Programma
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EURIB Leergang: Online Marketing - Maart 2015Ayman van Bregt
Sessie voor de EURIB Leergang online marketing over de de laatste digitale ontwikkelingen op het gebied van marketing & communicatie. Onderwerpen die aan bod kwamen zijn zoekmachinemarketing, social media, mobiele marketing, mediaconsumptie, online gedrag, big data, internet of things (iot) en de economische impact van digitale landschap met o.a. de opkomst van de deeleconomie.
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EURIB - Masterclass Digitale Waardecreatie - 24 april 2014Ayman van Bregt
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Het internet bestaat inmiddels 25 jaar en groeit en ontwikkelt zich nog steeds hard. Veel organisaties zoeken naar een zinvolle inzet van digitale mogelijkheden om meer waarde voor klanten te creëren en tegelijkertijd ook business doelstellingen te dienen.
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Digital disruption - International Communication Days 2016 - Erasmushogeschool Brussels - Artesis Plantijn Hogeschool Antwerp - december 2016
1. ICD2016: Digital Disruption
Innovation and concepting in a digital world that leads to new business development
Erasmushogeschool & Artesis Plantijn Hogeschool december 2016
Ayman van Bregt digital strategist International Communication Days 2016
2. About Ayman van Bregt
Digital strategist
Ayman van Bregt digital strategist aymanvanbregt
Digital Strategist who creates meaningful
digital customer experiences for companies
I assist companies in creating more value for
customers supported by digital resources, to
strengthen the relationship with customers and
create new customer insights.
Senior Lecturer Online and Digital Marketing, Creative
Concept Development & Digital Value Creation (Rotterdam
University of Applied Science)
Co-founder Dutch Social Media Academy (NSMA)
Slides: bit.ly/icd2016-digital-disruption
3. About Ayman van Bregt
Digital strategist
Ayman van Bregt digital strategist aymanvanbregt
Digital Strategist who creates meaningful
digital customer experiences for companies
I assist companies in creating more value for
customers supported by digital resources, to
strengthen the relationship with customers and
create new customer insights.
Senior Lecturer Online and Digital Marketing, Creative
Concept Development & Digital Value Creation (Rotterdam
University of Applied Science)
Co-founder Dutch Social Media Academy (NSMA)
Slides: bit.ly/icd2016-digital-disruption
Slides: bit.ly/icd2016-digital-disruption
4. Ayman van Bregt digital strategist International Communication Days 2016
5. Agenda
Ayman van Bregt digital strategist International Communication Days 2016
01
02
03
Shifts in business, media and behavior
Digital disruption examples
Models for digital transformation
04
05
Tips for digital transformation
Q & A
7. Defining digital disruption
What is digital disruption?
Digital disruption
Digital disruption is the change that occurs when new
digital technologies and business models affect the
value proposition of existing goods and services.
Ayman van Bregt digital strategist International Communication Days 2016
8. Defining innovation, concepting and new business development
Digital disruption: Innovation and concepting in a digital world that leads to new business development
Innovation
Innovation is a new idea, more
effective device or process. It
applies a better solution that
meets new requirements,
inarticulated needs, or existing
market needs.
Concepting
An idea of something formed
by mentally combining all its
characteristics, creating
value as a construct for
business.
New business development
New business development
concerns all the activities involved
in realizing new business
opportunities, including product
or service design, business model
design, and marketing.
t
Ayman van Bregt digital strategist International Communication Days 2016
9. SHIFTS EXAMPLES MODELS TIPS Q&A
Shifts in business, media and behavior
“People who bet against the Internet, who think that somehow this change is just a generational shift, miss
that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the
end user, and that end user is going to use them.” - Eric Schmidt
13. Experience economy used technology to provide more service
Ayman van Bregt digital strategist International Communication Days 2016
14. Source: KPCB Internet Trends 2013 www.kpcb.com/file/kpcb-internet-trends-2013
Ayman van Bregt digital strategist International Communication Days 2016
15. Ayman van Bregt digital strategist International Communication Days 2016
16. Ayman van Bregt digital strategist International Communication Days 2016
18. Source: Innosight Creative destruction whips through corporate America http://bit.ly/1Dljj6X
Ayman van Bregt digital strategist International Communication Days 2016
19. Source: Innosight Creative destruction whips through corporate America http://bit.ly/1Dljj6X
Ayman van Bregt digital strategist International Communication Days 2016
20. Source: KPCB Internet Trends 2014 www.kpcb.com/file/kpcb-internet-trends-2014
Ayman van Bregt digital strategist International Communication Days 2016
22. Ayman van Bregt digital strategist International Communication Days 2016
Bron: https://youtu.be/FW651kusiBI
23. Shifts in business because of digital disruption
Ayman van Bregt digital strategist International Communication Days 2016
In 2015, Uber, the world’s largest taxi company, owns no
vehicles. Facebook, the world’s most popular media owner,
creates no content. Alibaba, the most valuable retailer, has no
inventory. And Airbnb, the world’s largest accommodation
provider, owns no real estate. Something interesting is
happening.
Source: http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/
25. Shift in business because of digital disruption
Shorter lifespan and more uncertainties;
Technology one of the most important drivers for business;
Simplifying supply chains;
Ayman van Bregt digital strategist International Communication Days 2016
Source: http://blogs-images.forbes.com/learnvest/files/2014/06/behavior-change-expert-
questions.jpg
01
02
03
Focus on communities and platforms.04
28. Ayman van Bregt digital strategist International Communication Days 2016
Source: https://flic.kr/p/8w5ywj
29. Media consumption back in the days
Media attributes of the past
Lineary;
Location specific;
Limited possibilities;
Passive.
Ayman van Bregt digital strategist International Communication Days 2016
Source: http://flic.kr/p/8w5ywj
01
02
03
04
30. Ayman van Bregt digital strategist International Communication Days 2016
Source: http://youtu.be/8JenAyMmZ68
31. Ayman van Bregt digital strategist International Communication Days 2016
32. Ayman van Bregt digital strategist International Communication Days 2016
33. Media consumption nowadays
Media attributes of the current
Nonlineary;
Not location specific;
Indefinite possibilities;
Active and/or passive, you are connected.
Ayman van Bregt digital strategist International Communication Days 2016
Source: flic.kr/p/8nNBUK
01
02
03
04
34. Ayman van Bregt digital strategist International Communication Days 2016
35. Ayman van Bregt digital strategist International Communication Days 2016
Source: http://visual.ly/reaching-50-million-users
36. Ayman van Bregt digital strategist International Communication Days 2016
Source: http://wearesocial.com/uk/special-reports/digital-in-2016
37. Ayman van Bregt digital strategist International Communication Days 2016
Source: https://youtu.be/LgtYcg4SebA
38. Source: http://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad-exposures/
Media consumption research
Average adult’s daily media and ad exposure
01
02
03
Average number of advertisement and brand
exposures per day per person: 5,000+;
04
Average number of “ads only” exposures per
day: 362;
Average number of “ads only” noted per day:
153;
Average number of “ads only” that we have
some awareness of per day: 86;
Ayman van Bregt digital strategist International Communication Days 2016
05
Average number of “ads only” that made an
impression (engagement): 12.
39. Ayman van Bregt digital strategist International Communication Days 2016
40. Ayman van Bregt digital strategist International Communication Days 2016
41. Source: Business Insider Internet of Things (IoT) growth http://uk.businessinsider.com/how-the-internet-of-things-market-will-grow-2014-10
Ayman van Bregt digital strategist International Communication Days 2016
42. Shift in media use because of digital disruption
Media abundance;
Mobile is one of the most important screens;
Remaining visibility is the biggest challenge for companies
and brands.
Ayman van Bregt digital strategist International Communication Days 2016
Source: http://www.business.com/content-marketing/the-real-marketers-shift-from-social-media-to-content-marketing/
01
02
03
45. Ayman van Bregt digital strategist International Communication Days 2016
46. Source: WhatsApp monthly active users http://venturebeat.com/2016/02/01/whatsapp-passes-1-billion-monthly-active-users/
Ayman van Bregt digital strategist International Communication Days 2016
47. Ayman van Bregt digital strategist International Communication Days 2016
Source: https://twitter.com/cap0w/status/431176293590106112
48. Ayman van Bregt digital strategist International Communication Days 2016
Source: http://edition.cnn.com/2014/09/15/world/asia/china-cellphone-sidewalk/
49. Ayman van Bregt digital strategist International Communication Days 2016
Source: https://www.linkedin.com/company/delray-recovery-center
50. Ayman van Bregt digital strategist International Communication Days 2016
Source: https://youtu.be/qe1v9q1fKmI
51. Shift in behavior because of digital disruption
FOMO: Fear of missing out
Nomophobia: No-mobile-phone phobia
Infobesity: Information overload
Ayman van Bregt digital strategist International Communication Days 2016
Source: http://www.square2marketing.com/marketing-ideas/buyer-behavior
01
02
03
52. SHIFTS EXAMPLES MODELS TIPS Q&A
Digital disruption examples
“A disruptive innovation is a technologically simple innovation in the form of a product, service, or business
model that takes root in a tier of the market that is unattractive to the established leaders in an industry.”
- Clayton Christensen
53. Ayman van Bregt digital strategist International Communication Days 2016
Digital disruption - Food delivery and restaurant industry
Deliveroo disrupting the food and restaurant industry by offering delivery from restaurants that don’t take-out and deliver
Source: http://www.tripadvisor.co.uk/ Source: https://deliveroo.be/
54. Source: http://kevinwarnock.com/2011/07/30/airbnb-hosting-is-fun-with-minimal-risk/
Digital disruption - Food delivery and restaurant industry
Deliveroo disrupting the food and restaurant industry by offering delivery from restaurants that don’t take-out and deliver
Ayman van Bregt digital strategist International Communication Days 2016
01
02
03
Combining logistics and online food ordering;
04
Community by uniting supply and demand;
Personalisation and choice (recommendation
engine based on ingredients);
Focus on customer service;
05 Realtime insights (food tracking, delivery time).
55. Ayman van Bregt digital strategist International Communication Days 2016
Digital disruption - Hospitality and hotel industry
AirBnB disrupting the hotel industry by offering a community marketplace with unique spaces
Source: http://hotellucystar.ro/en/booking/ Source: http://kevinwarnock.com/2011/07/30/
56. Source: http://kevinwarnock.com/2011/07/30/airbnb-hosting-is-fun-with-minimal-risk/
Digital disruption - Hospitality and hotel industry
AirBnB disrupting the hotel industry by offering a community marketplace with unique spaces
Ayman van Bregt digital strategist International Communication Days 2016
01
02
03
Selling spare rooms instead of owning hotels;
04
Community by uniting supply and demand;
Personalisation and choice;
Extra services available;
05 AirBnB business ecosystem.
57. Ayman van Bregt digital strategist International Communication Days 2016
Source: https://youtu.be/yQ0_7vGJQL8
58. Digital disruption - Supermarket industry by Amazon Go
Amazon disrupting the grocery and supermarkt industry by changing the shopping experience supported by smart technology
Ayman van Bregt digitaal strateeg Being Social
Source: https://youtu.be/NrmMk1Myrxc
59. SHIFTS EXAMPLES MODELS TIPS Q&A
Models for digital transformation
“The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes
and their business model that make them good at the existing business actually make them bad at
competing for the disruption.” - Clayton Christensen
60. Ayman van Bregt digital strategist International Communication Days 2016
Source: McKinsey The Social Economy http://bit.ly/mckinsey-socialeconomy
61. Ayman van Bregt digital strategist International Communication Days 2016
Source: Digital Transformation O.P.P.O.S.I.T.E Framework for customer experience https://flic.kr/p/E4tZk6
62. Ayman van Bregt digital strategist International Communication Days 2016
Source: Cap Gemini - Digital transformation https://www.capgemini.com/resources/digital-transformation-a-roadmap-for-billiondollar-
organizations
63. Ayman van Bregt digital strategist International Communication Days 2016
Source: Customer journey building with Eloqua http://blog.crmit.com/tag/eloqua/
64. Ayman van Bregt digital strategist International Communication Days 2016
Source: The future of marketing automation - TechCrunch http://techcrunch.com/2015/04/23/the-future-of-marketing-automation/
65. SHIFTS EXAMPLES MODELS TIPS Q&A
Tips for digital transformation
“Management is the opportunity to help people become better people. Practiced that way, it's a magnificent
profession.” - Clayton Christensen
66. Tips for digital disruption: McKinsey’s insights
Digital disruption: Consumer trends and what businesses need to do now
Stay close to users by investing in customer insights;
Build a competitive edge with deep analytic skills;
Make business models more robust to reflect
consumer diversity;
Ensure investments are clearly aligned with
consumer shifts.
Ayman van Bregt digital strategist International Communication Days 2016
Source: http://www.mckinseyonmarketingandsales.com/digital-disruption-evolving-usage-and-the-new-value-chain
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67. Tips for digital disruption: Unbundling
Microservices that provide personal experiences
Unbundle packaged offerings;
Use technology to give customers more
choice and control;
Create flexible revenue models (only pay for
what you use);
Manage expectations well and provide a great
customer experience and customer service.
Ayman van Bregt digital strategist International Communication Days 2016
Source: https://susannye.files.wordpress.com/2011/04/asparagus_04.jpg
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68. Tips for digital disruption: The Innovator’s DNA
Mastering the Five Skills of Disruptive Innovators
Associating (linking ideas that aren’t obviously related);
Questioning (questions that challenge the status quo);
Observing (observing how things work and what doesn’t
work);
Networking (meeting people from different backgrounds
and perspectives to extend your knowledge);
Ayman van Bregt digital strategist International Communication Days 2016
Source: http://www.claytonchristensen.com/books/innovators-dna-mastering-skills-disruptive-innovators/
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Experimenting (trying out new experiences with the world
as your laboratory).
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69. T-shaped People
People needed for digital transformation have breadth of knowledge and a depth of expertise
Ayman van Bregt digital strategist International Communication Days 2016
Source: Econsultancy The context for digital transformation http://bit.ly/digital-transformation-econsultancy
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T-shaped people are defined as those who have a strong
vertical expertise but also wider knowledge or empathy
for other digital disciplines. This is not to say that vertical
expertise is less important, but more that when this is
combined with that wider understanding it is increasingly
valuable in appreciating the wider context of specialist
work, identifying opportunities for greater collaboration or
efficiencies, and seeing the bigger picture.
70. Source: Econsultancy The context for digital transformation skills http://bit.ly/digital-transformation-econsultancy
Ayman van Bregt digital strategist International Communication Days 2016
71. Ayman van Bregt digital strategist International Communication Days 2016
Source: World Economic Forum - The future of jobs http://www3.weforum.org/docs/WEF_Future_of_Jobs.pdf
72. Ayman van Bregt digital strategist International Communication Days 2016
Source: Econsultancy - The context for digital transformation https://econsultancy.com/reports/webinar-the-context-of-digital-
transformation/downloads/7509-econsultancy-context-of-digital-transformation-webinar-pdf/
74. Ayman van Bregt digital strategist International Communication Days 2016
From pushing to attracting
Digital paradigm shift to achieve digital transformation
Fundamental changes because of digital disruption
75. Ayman van Bregt digital strategist International Communication Days 2016
From interrupting to inviting
Digital paradigm shift to achieve digital transformation
Fundamental changes because of digital disruption
76. Ayman van Bregt digital strategist International Communication Days 2016
From unfocussed (ignorance) to focussed
Digital paradigm shift to achieve digital transformation
Fundamental changes because of digital disruption
77. Ayman van Bregt digital strategist International Communication Days 2016
From control to letting go
Digital paradigm shift to achieve digital transformation
Fundamental changes because of digital disruption
78. Ayman van Bregt digital strategist International Communication Days 2016
From avoiding risk to managing risk
Digital paradigm shift to achieve digital transformation
Fundamental changes because of digital disruption
79. Ayman van Bregt digital strategist International Communication Days 2016
From disjointed
(customer) experiences
to seamless
(customer) experiences
Digital paradigm shift to achieve digital transformation
Fundamental changes because of digital disruption
80. Convenience
(Potential) customers are impatient and expect ‘instant feedback’ like running water from a tab or connecting a cable to a power outlet
to recharge a smartphone
Ayman van Bregt digital strategist International Communication Days 2016
81. (Digital) Relationship before the focus on the transaction
(Potential) customers have a need for information so deliver first upon their requests and than they’ll be willing to listen to what you
have to offer.
Ayman van Bregt digital strategist International Communication Days 2016
82. Personal
(Potential) customers want you to recognise and acknowledge their situation and don’t apply a one size fits all principle.
Ayman van Bregt digital strategist International Communication Days 2016
83. Ayman van Bregt digital strategist International Communication Days 2016
Source: http://searcharchives.vancouver.ca/people-looking-through-holes-in-fence-and-in-trees-to-see-over-fence
Attention is the new currency
84. Ayman van Bregt digital strategist International Communication Days 2016
Source: Inbound 2013 HubSpot https://youtu.be/49Fo3k8jfqI
85. Ayman van Bregt digital strategist International Communication Days 2016
Source: https://youtu.be/9Grfxp4oAhM Just Eat and Starship disrupting food delivery services
86. Ayman van Bregt digital strategist International Communication Days 2016
‘The difference between helping and selling is just two letters. But those two letters are
critically important to the success of business today.’ - Jay Baer
87. Contact
ayman@gamechange.rs
+31 6 41 383 525
Creates meaningful digital customer experiences for companies
http://about.me/aymanvanbregt
Ayman van Bregt digital strategist aymanvanbregt