Create a Winning Social Media Strategy
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How to create a winning social media strategy. Presentation I recently did at St. Louis Innovation Camp.
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Create a Winning Social Media Strategy
- 1. Create a Winning Social Media Strategy Scott Bishop RealTimeMarketer.com (presented at STL Innovation Camp) Feb 27, 2009 RealTimeMarketer.com
- 2. YES…This Social Media Thing Can Work RealTimeMarketer.com
- 3. But You Need To Crack The “Code” RealTimeMarketer.com
- 4. WARNING THERE IS NO HOW IN THIS PRESENTATION None Zip Nada I don’t think I mention it once RealTimeMarketer.com
- 5. The Strategy Presentation Disclaimer Every Social Media Strategy is Different Varies widely on your relationship with your customers They all need to address Monitoring Execution involves tremendous amount of engagement & value creation Every Part is equally vital One piece, builds the next RealTimeMarketer.com
- 6. My Social Media Mantra… The WHY must always proceed the HOW RealTimeMarketer.com
- 7. Why Do I Need ASocial Media Strategy? So you know what you’re doing So you know why you’re doing it So you know what results you’re getting RealTimeMarketer.com
- 8. What Makes For a Good Strategy Tied to business goals Specific, no fluff There’s a commitment to it Revolves around engagement A time aspect The execution is flexible Includes monitoring You’ve identified what success looks like IT CREATES VALUE RealTimeMarketer.com
- 9. Must Answer these Questions Where Are Your Fish? Why is This Valuable to Your Customers? Does This Create Engagement? What Do You Want To Accomplish? Why Will This Reach Your Goal? How Long Will It Take? Do You Have Management Buy In? How Are You Measuring Success? How Are You Tracking Execution? RealTimeMarketer.com
- 10. 4 Parts to a Successful Strategy Goals & Objectives Planning & Assessment Execution & Engagement Evaluation & Reassessment RealTimeMarketer.com
- 11. Step 1: Goals & Objectives Everything Starts With goals Everything goes back to goals RealTimeMarketer.com
- 12. Step 1: Goals & Objectives Goals should tie back to business goals Goals need to be very specific Need to answer a “WHY?” Measurable: That which cannot be measured, cannot be managed It’s the only way to know you’re winning or losing RealTimeMarketer.com
- 13. Traditional Social Media Goals… Increase customer base Generate leads Drive sales Build awareness Educate customers Reach new channels of customers Improve internal communication RealTimeMarketer.com
- 14. KILL THE FLUFF Awareness Sales Loyalty RealTimeMarketer.com
- 15. Dig Deep To Specifics Define your goals in specific terms What exactly does “creating awareness” mean Give exact amounts If you don’t have specifics you’ll never know if you’re winning RealTimeMarketer.com
- 16. Step 2: Research & Assessment Set up the plan This is “The How” This is the blue print Tie directly back to goals Identify leading indicators for success Assess what networks to use Let your customers tell you exactly what they want RealTimeMarketer.com
- 17. Where Are Your Fish? RealTimeMarketer.com
- 18. Where’s the Action? What’s your current customer relationship? How do your customers use social media? RealTimeMarketer.com
- 19. What Content Do They Want You Don’t Have To Guess What information are they consuming? What do customers find valuable? What’s their preferred method of content consumption? RealTimeMarketer.com
- 20. What Are The Trends What are your competitors doing? What is going on in your industry? What works that you can prototype? RealTimeMarketer.com
- 21. Assessment How can you best reach your goals? What can you best distribute content? How do you incorporate personality? How do you create value? RealTimeMarketer.com
- 22. Create A List Leading Indicators What tasks / actions lead to your goal? Work backswords…start with the goal What specific actions lead to a “win” Figure out how many Now apply that daily RealTimeMarketer.com
- 23. Step 3: Execution & Engagement Connecting the dots… Goals to the Leading Indicators RealTimeMarketer.com
- 24. You’ve decided your engagement…get to work Break down executions as specific as each individual action Have a written checklist RealTimeMarketer.com
- 25. Engagement: Building Trust How are you creating value? How are you inserting personality The push you are offering is what your audience wants RealTimeMarketer.com
- 26. Step 4: Measurement & Assessment Is it working? RealTimeMarketer.com
- 27. What to Track If Awareness… Web Traffic Social Mentions Followers / Fans / Friends / Subscribers Your leading indicators RealTimeMarketer.com
- 28. Assessment: What you track depends on your goals Are we on track to meet our goals? What’s most successful? What’s least successful? What do we tweak? RealTimeMarketer.com
- 29. Daily Activity -Measurement Be More Efficient How Many Posts per Day What time per day How are you engaging RealTimeMarketer.com
- 30. My Info Scott Bishop Twitter.com/thescottbishop Facebook.com/thescottbishop Real Time Marketer .com RealTimeMarketer.com