Coverage of fine art in the Media in Nepali Context
1. ART COVERAGE IN
NEPALI ONLINE MEDIA
Prabesh Subedi
President
Online Journalists Association, Nepal
www.onlinejournalists.org
2. INTRODUCTION
This presentation is prepared to discuss coverage of art in
Nepali Online Media.
Presentation includes a short historical overview of online
media in Nepal, content sources, state of art related coverage
and suggestions for better coverage in the days ahead.
3. EVOLUTION
1996, South-asia.com was established
1999, Mercantile moved to Nepalnews.com
Digital edition of printed content
Dailies and weeklies used the same platform
No independent news room
Poor multimedia presence
Before 2000
4.
5. EVOLUTION
2000, Kantipuronline.com started with independent news room
Major daily newspapers started online edition
Online only outlets also emerged eg: Parewa, OnlineKhabar
Newspapers were still main source of content
Radio/television bulletins contributed for frequent update
Multimedia presence and interactivity improved
2000 to 2010
6. EVOLUTION
Professionals and entrepreneurs moved from traditional media
Mobile phones became effective medium to deliver content
Social Media played strong role to promote content
Dependency on newspapers for content heavily reduced
News agencies especially RSS contributed very strongly
Multimedia presence and interactivity massively increased
2010 to 2015
7. TODAY
Internet penetration reached 46.4% (NTA MIS 2/16)
4 /10 most viewed sites are news portals (Alexa 3/16)
Total news portal listed 275 (Press Council 2/16)
News portals specified for art 0
8. COVERAGE OF ART
Art exhibitions, awards, and formal events are covered
Covered either as a component of entertainment or
literature
Featured and in-depth stories are rarely covered
Dedicated sub-portal /section is not provided
9. Stories on Fine Art are rarely highlighted on ‘Art’ section of the
news portals
COVERAGE OF ART
10. COVERAGE OF ART
News stories are not presented creatively
Weak presence of cartoon and other art works
Less prioritized placement at home page
Coverage is not at satisfactory level
11. AUDIENCES
Regular event stories have weak audience involvement
Comments and social sharing are not at satisfactory level
13. FOR BETTER TOMORROW
Intimacy between artists/ art institutions and online media
institutions is required
New media tools like formation of virtual community, photos and
file sharing apps have to be adopted by artists/ art institutions
Presence on social media and search engines has to be improved
News agencies can boost coverage
Press release works!