What is a blog...? How could it benefit my business..? What should I write about..? How should I structure the blog..?

1. BLOGGING

2. WHAT IS A BLOG?
A blog should be:
• Useful
• Engaging/Interesting
• Newsworthy
• Entertaining (sometimes)
• No more than 600 words (the shorter the
better!)

3. WHY SHOULD I BLOG?
• Drives traffic to your website
• Converts web visitors into leads
• Establishes authority
• Long-term results

4. FORMATTING THE
PERFECT BLOG POST
Sub headings

5. FORMATTING THE
PERFECT BLOG POST
Bold text
Make the most important content stand out
using bold text – so that users scanning can pick
out the key take home messages instantly.

6. FORMATTING THE
PERFECT BLOG POST
Use relevant
images that
enhance your
content.

7. FORMATTING THE
PERFECT BLOG POST
Use lists
• Most web users don’t read – they skim
• Lists stand out and are easy to read
• Get what I’m saying?

8. FORMATTING THE
PERFECT BLOG POST
Use short paragraphs
Think about how it will look
when rendered to mobile
screen sizes

9. WHAT SHOULD MY
BLOG BE ABOUT?
• Your blog should NOT be a platform to directly
sell!!
• Think about FAQs – could you write 10 tips to
answer these questions?
• It should be interesting to your target
market…

10. GOLDEN RULES
• Grammar, spelling and punctuation - Write
your blog in Microsoft word and SPELL CHECK.
• Get several people to proof read