hasan & partners is an independent award-winning creative company from the North. We are a Helsinki-based strategic and creative partner committed to excellence in everything we do. We grow brands with zero marketing waste. In 2023 hasan & partners won Globally: D&AD Wood Pencil Eurobest Bronze Golden Drum Bronze 2x Red Dot Design Award One Show Shortlist Locally: 4 Effie Shortlists (Winners announced Feb) 3 Grand1 Wins+2 Honorary mentions+Agency of the Year 5 Vuoden Huiput Silver Last years Multiple Cannes Lions, LIA, Clio, One Show, Webby Awards… Pretty much all the reputable awards you can win (and some non-reputable ones as well).

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Awards don´t matter
(unless you win them)

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What do we know about awards?
2023 hasan & partners
D&AD Wood Pencil
Eurobest Bronze
Golden Drum Bronze
2x Red Dot Design Award
One Show Shortlist
4 Effie Shortlists (Winners announced Feb)
3 Grand1 Wins+2 Honorary mentions+Agency of
the Year
5 Vuoden Huiput Silver
In the past
Multiple Cannes Lions, LIA, Clio, One Show, Webby
Awards…
Pretty much all the reputable awards you can win
(and some non-reputable ones as well).
Agency of The Year

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Why awards are
important?

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Creative advertising is an investment
Agency of The Year

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Agency of The Year

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https://www.warc.com/content/paywall/article/WARC-Exclusive/Health_of_Creativity/en-GB/154187
Agency of The Year

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Agency of The Year
Creatively awarded work
is effective (3-9X effective).
Highly awarded work is highly
effective (12-∞x more effective).

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Agency of The Year
Nielsen researched the campaign
elements contributing to the sales.

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Creativity (47%)
Reach (22%)
Brand (15)
Targeting (9%)
Agency of The Year

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All awards are not equal
Agency of The Year

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There are over 900 award shows in the world.
(and most of them meaningless).
Agency of The Year

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GLOBAL EUROPE FINLAND
Cannes Lions*
D&AD*
One Show*
Clio*
LIA*
Red Dot Design Award
Tokyo TDC
Webby Awards
Gerety Awards
Eurobest*
Golden Drum*
ADC*E
Effie Finland
Grand1
Vuoden Huiput
hasan & partners award policy 2024
*Part of WARC Creative 100 ranking
Agency of The Year

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International awards are the only way for
a Finnish agency to stand out &
differentiate against international
competition
Agency of The Year

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Agency of The Year

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3 tips on how to
increase the probability
of winning an
advertising award

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Have an universal idea
Agency of The Year

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Universal client
Agency of The Year

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https://www.hasanpartners.fi/case-studies/this-is-nude
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Agency of The Year

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Universal problem
Agency of The Year

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https://www.hasanpartners.fi/case-studies/muoto
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Package your work
Agency of The Year

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Tell a story
Agency of The Year

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https://www.hasanpartners.fi/case-studies/world-s-toughest-fix
https://www.hasanpartners.fi/case-studies/world-s-toughest-fix
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Have your own style
Agency of The Year

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https://www.hasanpartners.fi/case-studies/energy-but-bette
r
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Put your eggs in one basket
Agency of The Year

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It is better to enter one strong work in
multiple categories than multiple
mediocre cases in one category
Agency of The Year

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https://www.hasanpartners.fi/case-studies/co2-friendly-platform
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12 entries=1 Grand Prix

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Seven key takeaways
1. Creativity is not for awards, it is for better
business.
2. If you want to build international reputation,
you need to win reputable international
awards.
3. Consider what awards you enter. All awards
are not equal.
4. Don´t bother if you don´t have a great
UNIVERSAL idea.
5. Packaging the idea is almost as important
as the idea.
6. When you enter, enter BIG.
7. I have no seventh point. As in awards, better
to over- than under-promise.

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