Digital transformations are ubiquitous. To stay ahead, many businesses aim to become agile and customer centric, but getting the most out of both mindsets is difficult when implementing them separately. Adidas has therefore made the strategic decision to find the sweet spot and harmonise them into one integrated approach, equipping their omnichannel teams to build great end-to-end experiences, sprint by sprint. Together with Agile consultants and Livework, they have developed an Agile-CX framework that is currently being rolled out across the organization.

1. An Agile-CX Transformation
Getting ahead by harmonizing two mindsets
Peter Brook | adidas
Anna-Louisa Peeters | Livework

7. COMPLEXITY VOLATILITY
UNCERTAINTYAMBIGUITY
unpredictability
knowledge
VUCA

8. FLIPPING THE
SCRIPT.

9. INTEGRATE
AGILE & CX

10. activity
none doingtrying strategizingcoordinating
unaware
buy-in
organisational competence
Agile-CX capabilities
developing capabilities
embedding capabilities
CAPABILITY BUILDING

11. 2018 2019
piloting scaling embedding
2017

12. BALANCING ACT

13. DREAM REALITY

15. SLOW FAST

17. SCALING TAILORING

20. DREAM REALITY SLOW FAST SCALING TAILORING

21. activity
none doingtrying strategizingcoordinating
unaware
buy-in
organisational competence
developing capabilities
embedding capabilities
CAPABILITY BUILDING
Agile-CX capabilities

24. Peter Brook
Sr. Director Global
Omnichannel Solutions
Peter.Brook@adidas-group.com
adidas.com
Anna-Louisa Peeters
Service Designer
Anna-Louisa@liveworkstudio.com
liveworkstudio.com/sdgc2018