Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Jan '24), worked for three months and presented a complete digital & social media marketing strategy for the Whole Foods Market UK.

1. Digital Marketing
Strategy
Your Path to Online Excellence.
Presented By: Presented To:
Our Team Wholefoods Team

2. Social Media
Influencers & Podcast
Email / Mobile Marketing
Media Plan & Budgeting
The Brand
Target audience
Creative Concept
Marketing Strategy
4 8
Agenda

3. We're a dynamic digital marketing
agency passionate about propelling
your brand to new heights. With
innovative solutions and a keen focus on
results, we're here to help you navigate
the ever-changing digital landscape.
Let's journey together towards success.
Discover
Horizon: Where Creativity Meets Strategy

4. A subsidiary of the world-renowned supermarket
chain specializing in organic and natural foods.
Values:
• Commitment to Quality
• Sustainability
• Customer Well-Being
• Community Engagement
The Brand
A wide range of products that cater to
health-conscious consumers
looking for organic, environmentally
friendly, and ethically sourced
food options

5. Engage with
Buyer
Personas
Marketing Goals
Increase
Brand
Awareness

6. Gourmet
cooking
Exploring new cuisines
INTERESTS
Target Audience
Sustainability
Quality
BEHAVIOR
Invest in premium products and
services that promote health,
well-being, and environmental
sustainability.
Shows loyalty to brands that
consistently deliver quality and
align with their ethical
standards.
Seeks high-quality, unique
ingredients for cooking.
DEMOGRAPHICS
Exclusive products
Cooking classes
ENGAGES
Culinary
events
with brands that offer
ETHICS
PSYCHOGRAPHICS
HEALTH
ENVIRONMENT

7. Charlotte & William Urbanite
Age: 25-34
User/Buyer Persona
James & Emily MetroPro
Age: 35-54
User/Buyer Persona
User / Buyer Personas

8. Creative Concept
FROM FARM TO FORK
#FromFarmToFork
#WholeOrganics
#WholeSuistainable
#WholeHealthy
We nourish people & the planet.
ORGANIC |SUSTAINABLE | HEALTHY

10. PodCast
YouTube
Facebook
Our Channels
Instagram Pinterest Email
Marketing
SMS
Campaigns
TikTok
Linkedin Blog X

11. Q1 Q2 Q3 Q4
Recipe Quickies Countdown to Christmas
Marketing Strategy
Sustainable Packaging Campaign Sustainability Challenge
"From Farm to Fork" Video Series
"Meet Your Producers" Blog Series "Gourmet Explorer" Series
Live Cooking Classes
Exclusive Virtual Tasting Events Virtual Farmer's Market Events
Quick Bites Tips Taste the Season
Meal prep with wholefoods
Weekly Polls Sustainability Initiatives
Behind-the-Scenes
Whole You Wellness
Flavors of the World
Eat Well, Live Well
Warm Winters

12. Instagram Content
Story & Carousel Post

13. Social Media Content
X | Facebook | Linkedin

14. Social Media Content
TikTok

15. YouTube
10 Tips for a Healthy Vegan Diet
Happy World Vegan Day! 🎉 In case you missed our Live on Instagram, here it is!
Henry Firth and Ian Theasby from “Bosh!” share with you 10 tips to follow a healthy vegan diet. 🍽️️ Tune in for more lives, tips, recipes, and inspiration to kickstart
your healthy journey! ...more

16. 5 Ways to Reduce Food Packaging Waste
Farm to Table: The Journey of Your Food
Quick and Healthy Meal Prep Tips
The Benefits of Eating Whole Foods
A Guide to Seasonal Eating: What's in Season When
Zero Waste Kitchen Hacks
Understanding Organic Food Labels
Plant-Based Cooking Made Easy: Essential Ingredients and Recipes
The Environmental Impact of Food Packaging
Cultural Cuisine: Exploring Global Flavors
Pinterest

18. Blog Posts
Sustainable Packaging Solutions: Reducing Waste, One Package at a Time
Exploring Culinary Cultures: A Journey Through Global Flavors
Healthy Eating Hacks: Simple Tips for a Nutritious Diet
Meal Prep Made Fun: Batch Cooking Ideas for Busy Lifestyles
Taste the Difference: Comparing Organic vs. Conventional Produce
Cooking with Seasonal Ingredients: Embracing Nature's Bounty
Zero Waste Kitchen: Tips for Minimizing Food Waste at Home
Ethical Eating: Understanding the Impact of Your Food Choices
The Power of Plant-Based: Delicious Vegan Recipes for Every Occasion
Food for Thought: Exploring the Intersection of Food and Culture

19. Email / Mobile Marketing

20. Influencer Marketing
Location: UK
Interests: Food Photography,
Food Influencer, Baking Blogs
@thomas_straker
Deliverables: TikTok: 3 videos,
Instagram: 3 reels/ 3 stories,
YouTube: 3 videos
Julius Roberts
Location: UK
Interests: Cooking/ Cuisine,
Recipe Sharing, Agriculture
@juliusroberts
Deliverables: TikTok: 3 videos,
Instagram: 3 reels/ 3 stories
Dr. Hazel Wallace
Location: UK
Interests: Health Nutrition,
Health/ Wellness
@thefoodmedic
Deliverables: Instagram: 3 reels/
3 stories, Blog posts: 3
Dr. Sarah Berry
Location: UK
Interests: Health Nutrition,
Veganism
@drsarahberry
Deliverables: Instagram: 3 reels/
3 posts/ 3 stories
Number of influencers: 4
Channels: 4
Total audience: 6.8 m
Estimated engagement: 2.3 m
Thomas Straker

21. Thomas
Straker

22. INFLUENCERS
Media Plan Q1
INFLUENCER CHANNEL
PROMOTION
TYPE
START DATE END DATE SPENDING
THOMAS
STRAKER
JULIUS
ROBERTS
DR. HAZEL
WALLACE
DR. SARAH
BERRY
SPONSORED
CONTENT
SPONSORED
CONTENT
SPONSORED
CONTENT
SPONSORED
CONTENT
1/1/2025
1/1/2025
1/1/2025
1/1/2025
31/3/2025
31/3/2025
31/3/2025
31/3/2025
22.000€
16.000€
8.000€
4.000€
50.000€

23. Podcast series “Food for Thought”
10+1 introductory episodes
Guest speakers from various fields
such as nutrition, health, fitness
Topics include all of our target
audience’s interests and concerns

24. Food for Thought: Nourishing Minds, Savouring Moments
The Gourmet Guide: Exploring Culinary Cultures
Sustainable Sustenance: Eating for the Planet
Nourishing Body & Mind: The Link Between Food and Mental Health
Ingredient Spotlight: Unveiling Culinary Treasures
Cooking with Consciousness: Ethical Eating in a Globalized World
Food as Medicine: Unlocking the Healing Power of Nutrition
Kitchen Chronicles: Tales of Culinary Adventures
Culinary Creativity: From Plate to Palate
Feeding the Future: Raising Food-Conscious Generations
Taste of Tradition: Preserving Culinary Heritage
Culinary Connections: Exploring Food's Role in Society
Creative Concepts for Podcasting

25. Premium Display

26. Premium Display

27. Total Budget
1.550.000€
310.000.000 7.000.000
IMPRESSIONS VIDEO VIEWS
Estimated Results

28. YEARLY
MEDIA
PLAN
MEDIA
CHANNEL
AD
OBJECTIVE
UNIT
UNIT
COST
BUDGET RESULTS
META
GOOGLE
DISPLAY
TIKTOK
PINTEREST
AWARENESS CPM 85.000.000
ESTIMATIONS
META
YOUTUBE
X
PREMIUM
DISPLAY
AWARENESS
AWARENESS
AWARENESS
AWARENESS
AWARENESS
VIDEO VIEWS
VIDEO VIEWS
CPM
CPM
CPM
CPM
CPM
CPV
CPV
1.65€
0.04€
0.02€
0.70€
2.00€
2.90€
6.70€
8.00€
140.000€
120.000€
80.000€
80.000€
120.000€
60.000€
100.000€
100.000€
AD
IMPRESSIONS
AD
IMPRESSIONS
AD
IMPRESSIONS
AD
IMPRESSIONS
AD
IMPRESSIONS
AD
IMPRESSIONS
VIEWS
VIEWS
3.000.000
4.000.000
115.000.000
60.000.000
21.000.000
15.000.000
12.500.000
800.000€
IMPRESSIONS
VIDEO VIEWS
310.000.000
7.000.000

29. Social Media
Manager
Advertising
Specialist
Email & Mobile
Marketing Specialist
Managing
Director
Digital Strategy
Specialist
Yianna Sigalou Kosmas Petropoulos Eleni Ntimeri Ilias Georgopoulos
Maria Metsai
Our
Team
Influencer & Podcast
Strategy Manager
Creative Content
Writer Specialist
Paid Media
Specialist
Alkis Vatopoulos Nicole Kakava Konstantina Trasia

30. Email
hello@horizon.com
Social Media
@horizondigitalagency
Call us
+30 210 21 21000
Got questions? Reach out.