Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Jan '24), worked for three months and presented a complete digital & social media marketing strategy for Whole Foods Market UK.

1. Strategy
D I G I T A L M A R K E T I N G
BY CLICKMAKERS 3/4/2024

2. Natasa
Kleftogianni
Konstantinos
Kitsis
AnnaMaria
Tsoukalidou
Angeliki
Karamitsopoulou
Sotiria
Stasinou
Christina
Shahini
Eva
Gourdomichali
Paraskevi
Alimisi
Meet our Team
WHOLE FOODS MARKET UK
Fotis
Kantas

3. Table of Content
WHOLE FOODS MARKET UK
Buyer Personas
Creative Concept
Social Media Marketing
Email & Mobile Marketing
Paid Ads
Timeline
Media and Influencer Plans
Budget Spending & Estimations
Content Marketing

4. • Age: 45 years old
• Professional with high income
• Urban resident, time poor
• Healthy diet despite a hectic lifestyle
• Values high-quality, gourmet food options
• Desires convenient yet nutritious food
options
Buyer Personas
WHOLE FOODS MARKET UK
• Age: 32 years old
• Health Conscious
• Urban Resident
• Buys organic, from local shops
• Vegan
• Worried about food additives, GMOs
& environmental impact

5. “Embrace the WHOLEistic life”
Creative Concept
WHOLE FOODS MARKET UK

6. Content Marketing
WHOLE FOODS MARKET UK

7. Blog - Articles
WHOLE FOODS MARKET UK
"Spread the
word"
Articles to Premium Publishers to
communicate the values of Whole
Foods Market UK

8. YouTube Channel Videos Podcasts
Chefs from all over the world
experimenting with different
cuisines & tastes.
Food experts & nutritionists
talking about quality and
sustainability, in a special
series of podcasts in BBC 4
Radio "The Food Program",
powered by Whole Foods

9. “Wholey Molly”
WHOLE FOODS MARKET UK
The
"game
changer"
An AI Chat tool that will be placed
in the Homepage of the website.
The goal is simple and efficient:
All you have to do is to find your
available ingredients at home,
share it with Molly and she can
generate an easy & tasty recipe
for you, based on these
ingredients!

10. Social Media Marketing
Whole Foods Market UK

11. Instagram
WHOLE FOODS MARKET UK
A series of stories
featuring healthier
ingredient options
for a holistic
lifestyle and diet
Posts and Reels
showcasing
delicious recipes
using the suggested
alternatives and
more!

12. Facebook & Tik Tok
WHOLE FOODS MARKET UK
Facebook post
series where
we uncover
alternative
diet changes
and holistic
lifestyle tips Tik Tok series
exploring interviews
with staff
highlighting
sustainability
initiatives and
sharing glimpse of
the store’s vibrant
atmosphere

13. Mobile & Email Marketing
Whole Foods Market UK

14. Mobile Marketing
WHOLE FOODS MARKET UK
Surveys for personalized
content regarding buyer
persona's food
preferences
Happy Birthday
messages combined
with fun facts or
national days

15. Email Newsletter
WHOLE FOODS MARKET UK
News from our content
"Did you know" concept

16. Paid Ads Graphics
WHOLE FOODS MARKET UK Tik Tok Ads
Meta Ads

17. Paid Ads Graphics
WHOLE FOODS MARKET UK

18. Influencers
WHOLE FOODS MARKET UK

20. Budget Spending
WHOLE FOODS MARKET UK
Production cost 400 k
Media Spending
Agency Fee
Total Budget
EstimatedAwareness
Impressions: 246.578.046
1M
100k
1.5M

21. Media Plan
WHOLE FOODS MARKET UK

22. Influencer Plan
WHOLE FOODS MARKET UK

23. Thank You !
Contact us
info@clickmakers.com
clickmaker.com
Clickmakers
Clickmakers