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MARKETING 
Segmentation 
Targeting 
CUSTOMER 
Approaching 
Positioning 
Product 
Price 
Place 
Promotion
High Level Process 
Market Segmentation 
•Identify bases for segmentation 
•Determine important characteristics of each market segment 
Market Targeting 
•Evaluate potential and commercial attractiveness of each segment 
•Select one or more segments 
Marketing Positioning 
•Develop detailed product positioning for selected segments 
•Develop a marketing mix for each selected segment
Segmentation Approaches 
Geographic 
This is a sample text. 
Demographic 
This is a sample text. 
Physiographic 
This is a sample text. 
Socio/Cultural 
This is a sample text. 
User Behavior 
This is a sample text.
Segmentation Matrix 
Low 
High 
High 
ATTITUDES 
Sample Tex 
Text 
Text 
Sample Text 
This is 
a sample 
text. 
ATTITUDES
Targeting 
This is a sample text. Insert your desired text here. 
This is a sample text. Insert your desired text here.
Segment size and growth 
This is a sample text. Insert your desired text here. 
This is a sample text. Insert your desired text here.
Segment Attractiveness 
Segment Attractiveness 
Competition 
Substitutes 
Power of buyers 
Suppliers 
This is a sample text. Insert your desired text here. 
This is a sample text. Insert your desired text here. 
This is a sample text. Insert your desired text here. 
This is a sample text. Insert your desired text here.
Product Positioning Map 
A 
B 
D 
C 
Low Price 
High Price 
Low Quality 
High Quality
Summary 
This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here. 
This is a sample text. Insert your desired text here.
MARKETING 
CUSTOMER 
Product 
Price 
Place 
Promotion 
Segmentation 
Targeting 
Approaching 
Positioning
Segmentation Targeting Positioning PowerPoint Template

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Segmentation Targeting Positioning PowerPoint Template

  • 1. MARKETING Segmentation Targeting CUSTOMER Approaching Positioning Product Price Place Promotion
  • 2. High Level Process Market Segmentation •Identify bases for segmentation •Determine important characteristics of each market segment Market Targeting •Evaluate potential and commercial attractiveness of each segment •Select one or more segments Marketing Positioning •Develop detailed product positioning for selected segments •Develop a marketing mix for each selected segment
  • 3. Segmentation Approaches Geographic This is a sample text. Demographic This is a sample text. Physiographic This is a sample text. Socio/Cultural This is a sample text. User Behavior This is a sample text.
  • 4. Segmentation Matrix Low High High ATTITUDES Sample Tex Text Text Sample Text This is a sample text. ATTITUDES
  • 5. Targeting This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here.
  • 6. Segment size and growth This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here.
  • 7. Segment Attractiveness Segment Attractiveness Competition Substitutes Power of buyers Suppliers This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here.
  • 8. Product Positioning Map A B D C Low Price High Price Low Quality High Quality
  • 9. Summary This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here.
  • 10. MARKETING CUSTOMER Product Price Place Promotion Segmentation Targeting Approaching Positioning