Marketing Plan for Launching MBA Program in Rahimyar Khan under supervision of University of Central Punjab, Punjab College Campus, Rahimyar Khan

2. Arbab
Saad
Ali Raza
HussainWaqar
Basit

5. PROGRAM
To provide quality education
to the youth of our nation in a
stimulating and conducive
learning atmosphere by
providing them with the
intellectual and technological
tools necessary to meet the
challenges of the future

11. WHAT WE THINK. . . . . . . . . . . . WE BECOME !!!WHAT WE THINK. . . . . . . . . . . . WE BECOME !!!
Survey Report
0
20
40
60
MBA MBA in
R.Y.Khan
Position
Yes No
Perfect Excellent
Satisfactory
Yes No Perfect Excellent Satisfactory
MBA 50
MBA in
R.Y.Khan 50
Position 15 25 10

12. Our city is industrial area; people should know how
to grow their industries and business to earn more
both the money & position.
• Cities in south Punjab facing a serious problem-
unemployment, M.B.A program enables one to start
his / her own business.
• Today M.B.A become requirement for every good
job, if one can’t do his own business.
• Students can’t access big universities in big cities,
so its need to launch M.B.A program here from W4
category universities.

13. Entry Requirements Normal
Duration
No. of Credit Hours
BA/BSc/B.Com
(14 Years)
70% Marks
3.5 Years 96 Credit Hours U.C.P
MBA
Admission Detail

14. Admission Detail
& Offers
• Total Seats 100
• M.B.A In Marketing / Finance
• Scholarship For Position Holders
• 50% Discount on 80% Marks in Graduation
• 25% Discount on 75% Marks in Graduation
• Free Career Counseling Classes
• Job Recommendations in Multinational Companies

15. Target Market
Students Recently Pass Their Graduation
Are
Our Target Market

16. Market Size
Sadiq Abad Rahimyar khan

17. Growth Rate
Expected Growth Rate is High
Desired Feed Back
Received in Market Research

18. WHYStudents Choose UCP For
Their
Some Students can’t Leave their Home
May be They Victim of Home Sickness
Geographical Characteristics of Customer

19. WHYStudents Choose UCP For
Their
Limited Income ,
They Can’t Afford Extra Expenses in Other Cities
Avoid From Money Wastage
Demographical Characteristics of
Customer

20. WHYStudents Choose UCP For
Their
They Get Rid of Same Education Style
Psychological Characteristics
of Customer

21. Positioning Strategy
• Compare Competitor’s Capability
• Our Offers
• Innovation
• Analyzing the Customer
• Monitoring the Position

22. After
From U.C.P
You’ll Able To Excel Your
Core Competencies

23. Student Satisfaction
Satisfaction Need
Value
U.C.P
Offering a
Valuable Degree
To Its Student

24. U.C.P’S Competitors
U.S.A in R.Y. Khan
IUB in B.W.P

25. Sales & Revenue Estimation
Estimated Revenue Will Be
More Than 8.5 Million/Year
On Total Sales
According to
Fee Structure
And
Admission Policy

26. Market Position
It Has High Market Share in Its Region
So Position is Strong as Compare to Other Institutes

27. Product Strategy
Newly Launch in Rahimyar Khan
&
Come in Unsought Product Category

28. Distribution Strategy
Evening Classes
In
Punjab College Campus,
Rahimyar Khan

29. Price Strategy
Value Education Charge Value Price

30. Promotion Strategy
• Fill Queries From Graduation Students
I Certify That All the Answers State here given by me
And Sky Riders personally meet me.
Name: __________________________________________
Class: ____________________
Institute: __________________________________________
City: ____________________
After My Graduation, I Want to Do M.B.A
i. Yes
ii. No
I prefer to Do My M.B.A
In My Home Town
i. Yes
ii. No
U.C.P Image in My Mind
i. Satisfactory
ii. Excellent
iii. Perfect
WHAT WE THINK. . . . . . . . . . . . WE BECOME !!!

31. Promotion Strategy
• Distribute Leaflets

32. • Paste Banners in Different Locations
Promotion Strategy

33. • Conduct Seminars
Promotion Strategy

34. Promotion Strategy
• Newspaper

35. Coordination With Other Functions
• Business Processes
• Financing
• Human Resource Management
• Operational Function
• I.T Function
• Marketing
• Legal Provisions
• Utilities etc…

36. Forecasting And Budgeting

37. Start Up Cost Rupees
Security payment for building use 10,00,000
Renovation and Interior design 15,00,000
Furnishing 12,00,000
I.T lab and other equipment 20,00,000
Advertising on all available media 14,00,000
Staff cost 5,00,000
Generator 4,50,000
Miscellaneous cost 3,25,000
TOTAL START UP COST Rs.83,75,000
Forecasting And Budgeting

38. Registration fee Rs.15,000
First semester Rs.51,000
(8500*6=51000)
Second semester Rs.51,000
(8500*6=51000)
Third semester Rs.51,000
(8500*6=51000)
Forth semester Rs.51,000
(8500*6=51000)
Fifth semester Rs.51,000
(8500*6=51000)
Sixth semester Rs.51,000
(8500*6=51000)
Seventh semester Rs.51,000
(8500*6=51000)
Total fee Rs. 372,000
Fee Structure

39. Revenue and Expenses(Estimated)
Revenue 7,43,750
Expenses
Rent 1,00,000
Salary to administration staff 1,35,000
Salary to teaching staff 2,08,000
Salary (other staff) 51,000
Utilities 50,000
Generator fuel 10,000
Other expense 25,000
Total expenses 5,79,000
Total profit per month(estimated) 1,64,750

40. SWOT Analysis
Identifying
Internal Strengths (S)
And Weaknesses (W)
And also Examining
External Opportunities (O)
And Threats (T)

41. Strengths
• Adequate Financial Resources
• Good Contacts/Relations
• Good Competitive Skills
• Special Expertise
• An Acknowledge Academic Leader
• Innovative Programs/Services
• Good Overall Reputation

42. Weaknesses
• Not Enough Programming Staff
• Internal Operating Problems
• Limited Area

43. Opportunities
• Enter New Markets or Segments
• Expand Services to Meet
Broader Range of Student Needs
• Diversity into Related Services
• Fast Market Growth
• Weak Competitors

44. Threats
• What are other companies doing
• Other Institutes Have Better Infrastructure
• Entry of new Institute
• Changing Trends

47. arbabakbar1@gmail.com