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Search & Social Mind Control,[object Object],presented by: Ben Cook (@Skitzzo)Direct Match Mediainspired by: Robert Cialdini’sInfluence: The Psychology of Persuasion,[object Object]
I’m Kind of a Big Deal,[object Object]
Reciprocation,[object Object]
Reciprocation,[object Object]
Commitment & Consistency,[object Object]
Commitment & Consistency,[object Object]
Social Proof,[object Object]
Social Proof,[object Object]
Liking,[object Object]
Liking,[object Object]
Authority,[object Object]
Authority,[object Object]
Scarcity,[object Object]
Scarcity,[object Object]

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SEO & Social Media Mind Control - Harness the Power of Persuasion

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Editor's Notes

  1. Standing rule to not buy Christmas gifts
  2. Standing rule to not buy Christmas gifts
  3. Standing rule to not buy Christmas gifts
  4. Desire to remain consistent will drive our actions – following good money after bad
  5. Who do you think of when I say Myopic SEO? Consistency
  6. Knowem is a good start – but people prefer proof of life
  7. Authority creates trust & responsibilityGive outreach personnel impressive titles
  8. Offer exclusive content – turn each site into a community
  9. Offer exclusive content – turn each site into a community