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Tourism Destinations and Marketing: Skift Webinar

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As the coronavirus is dealing a serious blow to the travel industry overall, destinations are working to quickly chart the best way forward. They face a conundrum: letting the awareness of a destination fall to zero during a crisis is a huge risk, but launching a tourism campaign can easily seem tone-deaf. Please join Skift editors and research analysts, along with leaders in tourism, including DMOs, advisors, suppliers, and research companies, for this dive into the state of destinations today.

These video interviews and frank conversations are meant to inspire and to impart best practices for the travel industry, providing an overview of the travel landscape, how coronavirus has affected the industry, and ideas on how travel can best manage these shifts in the future. Several thousand travel leaders, brands, and media tuned in to the online summit.

Learn more about Skift events like this at https://forum.skift.com

Tourism Destinations and Marketing: Skift Webinar

  1. 1. #SkiftSummit April 22 11am to 12:30pm ET
  2. 2. #SkiftSummit
  3. 3. #SkiftSummit Startups & Investors 12 p.m. ET on April 14 Destinations & Marketing 11 a.m. ET on April 22 Travel PR 11 a.m. ET on April 30 Loyalty 11 a.m. ET on May 7 Short-Term Rentals 11 a.m. ET on May 14 Online Travel 11 a.m. ET on May 21 Hotels 11 a.m. ET on May 28 Travel Advisors 11 a.m. ET on June 3 Luxury Travel 11 a.m. ET on June 10
  4. 4. #SkiftSummit my.skift.com/support
  5. 5. #SkiftSummit April 22 11am to 12:30pm ET
  6. 6. #SkiftSummit Brad Dean CEO Discover Puerto Rico Staci Mellmann CMO VISIT FLORIDA Rosie Spinks Global Tourism Reporter Skift Destinations Shifting to Find a New Normal
  7. 7. #SkiftSummit April 22 11am to 12:30pm ET
  8. 8. #SkiftSummit Matt Heidkamp Director of Creative Strategy SkiftX Greg Klassen Partner Twenty31 Evolving the Destination Playbook: Strategies to Accelerate Recovery Jeremy Kressmann Research Editor SkiftX
  9. 9. #SkiftSummit April 22 11am to 12:30pm ET
  10. 10. #SkiftSummit Jeremy Kressmann Research Editor SkiftX Dan Holowack CEO and Co-Founder CrowdRiffWhy Local is the Leading Edge of Destination Recovery
  11. 11. #SkiftSummit
  12. 12. #SkiftSummit
  13. 13. #SkiftSummit
  14. 14. #SkiftSummit April 22 11am to 12:30pm ET
  15. 15. #SkiftSummit Jeff Guaracino CEO VISIT PHILADELPHIAHow Data Creates the Competitive Advantage Sean O’Neill Senior Travel Tech Editor Skift
  16. 16. #SkiftSummit • How much inventory/revenue was lost? • How do we quantify the impact of COVID-19 on our industry/region? • How bad was it? • When was our region, economically, affected most? • What is your organization’s plan for bounce-back? Your region’s plan? • How do you know bounce-back plans are working? • Is your business operating effectively? • How does your region’s bounce-back compare to that of other destinations? • What is your organization not doing? • Why are businesses not seeing more inventory sold? • Why aren’t some businesses seeing the volume of others? • What more can be done? VISIT PHILADELPHIA // Key Questions
  17. 17. #SkiftSummit Source: AirDNA
  18. 18. #SkiftSummit
  19. 19. #SkiftSummit
  20. 20. #SkiftSummit
  21. 21. #SkiftSummit Jeff Guaracino CEO VISIT PHILADELPHIAHow Data Creates the Competitive Advantage Sean O’Neill Senior Travel Tech Editor Skift
  22. 22. #SkiftSummit Source: @PhlSpecial
  23. 23. #SkiftSummit Jeff Guaracino CEO VISIT PHILADELPHIAHow Data Creates the Competitive Advantage Sean O’Neill Senior Travel Tech Editor Skift
  24. 24. #SkiftSummit April 22 11am to 12:30pm ET
  25. 25. #SkiftSummit Tom Garzilli CMO BRAND USAThe Path to Build Global Confidence in US Destinations Rosie Spinks Global Tourism Reporter Skift
  26. 26. #SkiftSummit Thank You

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