Investors really have no time to go through every slide properly. You need to get the investor excited about something within the first 5-10 minutes of your presentation.Know what investors really want from your presentation and make a perfect pitch.
2. WHAT
INVESTORS
WANT?
Investors see tons of slides hence they
don’t have time to go through all the
slides properly
So you have to make a first impression
and get them excited in the first 5 to
10 minutes of your presentation
3. If you have a great
idea then its awesome
but only a mere idea
is not going to cut it.
You need to have a
prototype of your
product built.
PRODUCT/
IDEA
4. Prove that your
idea/product is
solving a pain
point of your
target customers.
Make the
investors feel the
pain.
PAIN
5. It is really difficult to find an unique idea
so NEVER claim your idea is unique unless
it really is.
NEVER
CLAIM
UNIQUENESS
FALSELY
6. Study a few of your competitors and show
how you can do things better. What can be a
game changer or how you can solve the same
problem better?
ANALYZE
YOUR
COMPETITORS
7. Having acknowledged that you have
competition, prove to the investor how
you differentiate yourself from them.
Define your USP.
DIFFERENTIATE
YOURSELF
8. HOW TO STAY
AHEAD OF
COMPETITION
Accept that your competition will copy
your USP and provide a strategy on how
you are planning to stay ahead of your
competition if it happens.
9. Define what channels you would use to
acquire users
Cost of acquiring a user
What are your KPI’s (Key Performance
Indicators)
HOW TO
ACQUIRE
USERS?
10. Show how you
plan to woo your
prospective
customers.
How do you strike
the pain point
that the customer
has. GO TO
MARKET
STRATEGY
11. A mere 20% yearly
growth is NOT what
investors are
interested in. They
want to see their
money double and
triple every year. So
if your idea does not
have a growth
potential of that
kind; do not pitch it.
PORTRAY
AWESOME
GROWTH
12. Every startup asks for funds but most do
not show the proper utilization of funds.
Define how much fund you need and why.
Also define how, where and how much you
are planning to spend on a timescale.
SHOW
FUND
UTILIZATION
13. Investors are interested in a huge TAM.
Follow a bottom up approach to arrive at
your billion dollar figure. Put in proper
detailing to establish the credential of your
claim.
TOTAL
ADDRESSABLE
MARKET
(TAM)
14. Show that you have a team of able members.
Prove that your team will stick around when
the going gets tough.
TEAM
15. Format your
presentation well
Make it look
beautiful
Weed out
spelling errors
Keep it short and
simple (15 to 20
slides is good)
BRUSH
UP
16. Before making the actual
presentation practice many
times before the mirror.
Remember practice makes
one perfect.
Then ask your team
members to act as the
investor and practice again.
Prepare a list of probable
questions that the investor
might ask and prepare your
responses.
PRACTICE
17. At the end append a
truly short and simple
summary which defines
the problem and the
solution elegantly.
SUMMARY