Guide Complete Set of Residential Architectural Drawings PDF
THI
1.
2. WHO WE ARE
We are The Hinge Ideas. We help you to analyze future,
define effective strategy and to make it happen, now.
3. CREATIVE STRATEGISTS
THI’s team is made of creatives
with a relevant record of winning
strategies and communication
activities for many leading
companies worldwide.
We are in touch with cutting edge
talents all around the world
and we can build the best team
for your project, with great
cost effectiveness.
We manage any project through a
full cross-communication approach
and we can be the sole touchpoint
for several activities worldwide.
SELECTORS OF TALENTS UNIQUE TOUCHPOINT
5. ANALYZE
CUSTOMERS TREND
Trends are what people want next
and we help you to know it now.
Strategy is the idea that creates
competitive advantage and makes
future to happen.
Communication is the effective
way to translate the competitive
advantage and engage
with people.
DEFINE
YOUR STRATEGY
CREATE
MARKETING COMMUNICATION
7. APPLY WORKSHOPS
& SESSIONS
Trends are a great source of inspiration.
But trends are nothing if you don’t apply
them in order to launch succesful new
products, services and campaigns.
From 1 hour crash courses to full 2-days dives,
our tailored Apply Workshops ensure that you
and your team are fully “Innovation Ready” -
able to understand, analyze and then deploy
consumer trends in order to launch profitable
new products, campaigns, services and even
new business models.
9. TRENDS
The latest and most important
consumer trends impacting your business
In-depth Trend Presentations, based on THI
strategic partnership with trendwatching.com
proprietary Trend Framework, look at the latest
and most important consumer trends
impacting your business.
PPT versions of Trend Presentations
enable participants to review, customize and
replicate the sessions with other colleagues.
Participants will also receive a bonus set
of interactive tools to re-use in their
organization on an ongoing basis for
strategic purposes and for use in
workshops, pitches and brainstorms.
PPT versions of materials to
aid sharing and reuse.
(RE)USABLE CONTENT
& INTERACTIVE TOOLS
10. INSTANT RESULTS YOUR TREND UNIT
BESPOKE
ROADMAP
Generate actual new
business ideas: products,
services, campaigns
and more!
How to spot, structure and
distribute trend information
in your organization.
Leave with a shared
understanding and
commitment to implement.
Workshops include structured
group odeation sessions using
tools like the Consumer Trend
Canvas, a proven framework for
generating new ideas and concepts.
Interact with co-workers and
clients to think widely about
what is possible. You may want
to bring cross-disciplinary
perpectives together.
Your completed worksheets will
certainly contain lost of actionable
business opportunities.
Want to supercharge your own
Trend Unit? Having worked with
many organizations (of all sizes
and in every region and industry)
we can help you
implement best practises on
how to spot,structure and
distribute trend information
within your organization, for
yourselves and/or clients.
Workshop participants also use
proven tools to create a bespoke
roadmap outlining the next steps
for where and how the results of
the session will be implemented.
12. 1 2 3 4
INNOVATION
WORKSHOPS
Working on a specific project?
Our proven approach will help
your team create new con-
cepts grounded in the most
relevant consumer trends.
Get your whole
department or team
inspired & trained on how
to embed trend thinking in
your business and
ensure you focus on
consumer needs
and wants.
Our tools can help your
executive team visualize,
understand, prioritize and
then act on the major shifts
that will define the new
consumer.
Engage your delegates
with intensely practical
and actionable
breakout sessions.
TRAINING
SESSIONS
STRATEGY
PLANNING
CONFERENCES
13. SAMPLE AGENDA
Based on your needs, the audience, and
the lenght of the workshop/session, the
program would be tailored to suit your
individual needs.
Here’s an example of a full day program.
16. PARTICIPANTS
INCLUDE
Account Directors, Brand Managers,
Business Analysts, CEOs, CMOs, Consumer
Insights Managers, Creative Directors,
Directors of Innovation, Executive Strategy
Directors, Heads of Insights, Knowledge
Managers, Managing Directors, Planners,
Strategist.
Quite simply, if you want to understand
consumers and launch successful new
consumer-facing innovations, these sessions
are for you ;)
19. FERRERO, NUTELLA 150
Visual language, communication
A story about love. Love for Italy’s 150th
anniversary, love for a cult brand.
Helping people to save money
and improving health at the same time.
Bringing back watches to
Z generation.
ALPHA-BANK, ACTIVITY
Innovative product development
WHAT WATCH, STOP THE TIME
Innovative product development
LUSSO E GUSTO, ITALY 5 SENSES
Strategy and visual identity
The state-of-the-art personalized
travelling experience.
BHSAD, TRENDWATCHING
Development of edu programs
Trends are what people want next and
we help you to know it now.
KTNG, TONINO LAMBORGHINI
New category product development
Luxury and Italian aspiration
into a top-end premium cigarette.
WHAT
WATCH
29. ABOUT
The Hinge Ideas is an opinionated trend
firm, scanning the globe for the most
promising consumer trends, insights
and related business ideas.
We rely on teams and representatives
in London and Moscow.
For more information, or to engage us for an
in-house trend workshop, feel free to contact
Maria Skalkina: skalkina@thehingeideas.com,
+7 915 4937011.
3rd
Floor 24 Chiswell St.
EC1Y 4YX London UK
7 floor, #tceh space
Serebryanicheskaya Nab., 29
Moscow RUSSIA 105064
Email: touch@thehingeideas.com
