1. Rural Marketing –Pharmaceuticals

2. The India Pharmaceuticals Market

4. Key Players

10. Rural Marketing- Pharmaceuticals

13. Traditional Rural Marketing in Pharma

19. Case Study Elder Pharma’s Rural Initiative

23. Case Study- Arogya Parivar Yojana

28. Some Other Initiatives by leading Pharma companies in Rural Markets

31. A group of Pharma companies under leadership of Nicholas Piramal has asked govt to allow them to use post offices as a channel to sell life saving drugs Company Initiative Nicholas Piramal (NPIL) It has tied up with Sorento Healthcare Communications for an Epilepsy Outreach Programme launched under the banner 'Reach More, Teach More'. Strepsils lozenges It builds brand awareness in villages through billboards at bus stands, branding buses, hoardings, promotions at village haats, jatras and melas, road shows etc. Ajanta Pharma It uses stalls at fairs, slides in cinema halls, moving vans. It also educates tertiary health workers, who work in smaller villages. Eli Lilly It works with the Self-Employed Women's Association (SEWA) in Ahmedabad to educate people on tuberculosis and encourage them to seek treatment

32. Case Study RW Promotions and Marketing

38. Thanks