SlideShare a Scribd company logo
1 of 32
Download to read offline
Brand Personality
What is brand personality? ,[object Object],[object Object],[object Object]
Some examples… ,[object Object],[object Object],[object Object],[object Object]
About brand personality ,[object Object],[object Object],[object Object],[object Object],[object Object]
More about it… ,[object Object],[object Object],[object Object]
In essence… ,[object Object],[object Object]
Examples… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example:  Spinz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why use brand personality? ,[object Object],[object Object],[object Object],[object Object]
Why use brand personality? ,[object Object],[object Object],[object Object],[object Object]
Why use brand personality? ,[object Object],[object Object],[object Object],[object Object]
Why use brand personality? ,[object Object],[object Object],[object Object],[object Object]
How to create brand personality? ,[object Object],[object Object]
Product-related characteristics ,[object Object],[object Object],[object Object],[object Object]
Product-related characteristics ,[object Object],[object Object],[object Object]
User imagery ,[object Object],[object Object]
Sponsorships ,[object Object],[object Object],[object Object]
Age ,[object Object],[object Object]
Symbol ,[object Object],[object Object],[object Object],[object Object],[object Object]
How it creates brand equity? ,[object Object],[object Object],[object Object],[object Object]
The self-expression model ,[object Object],[object Object],[object Object],[object Object],[object Object]
How brand helps express personality? ,[object Object],[object Object],[object Object],[object Object]
How brand helps express personality? ,[object Object],[object Object],[object Object]
How brand helps express personality? ,[object Object],[object Object],[object Object],[object Object]
The relationship basis model ,[object Object],[object Object],[object Object]
The Relationship Basis Model ,[object Object],[object Object],[object Object],[object Object]
The Relationship Basis Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
Functional benefit representation model ,[object Object],[object Object]
Functional benefit representation model ,[object Object],[object Object]
Functional benefit representation model ,[object Object],[object Object],[object Object],[object Object]
Functional benefit representation model ,[object Object],[object Object],[object Object]
To sum up… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Brand identity, brand personality & brand image
Brand identity, brand personality & brand imageBrand identity, brand personality & brand image
Brand identity, brand personality & brand imageSunny Bose
 
Brand association and brand image - Introduction to Branding
Brand association and brand image - Introduction to BrandingBrand association and brand image - Introduction to Branding
Brand association and brand image - Introduction to BrandingRai University Ahmedabad
 
Strategic Brand Management Chapter 1
Strategic Brand Management Chapter 1Strategic Brand Management Chapter 1
Strategic Brand Management Chapter 1ASAD ALI
 
Brand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to BrandingBrand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to BrandingRai University Ahmedabad
 
Brand positioning
Brand positioning Brand positioning
Brand positioning Er Gupta
 
Kapferer Brand identity Prism
Kapferer Brand identity PrismKapferer Brand identity Prism
Kapferer Brand identity PrismZeynep Çıkın
 
Brand Personality
Brand PersonalityBrand Personality
Brand PersonalityKing Julian
 
Brand management ppt (1)
Brand management ppt (1)Brand management ppt (1)
Brand management ppt (1)SharanuHulgeri
 
Measuring Sources of Brand Equity -Brand Management
Measuring Sources of Brand Equity -Brand ManagementMeasuring Sources of Brand Equity -Brand Management
Measuring Sources of Brand Equity -Brand ManagementAqib Syed
 
Interbrand Brand Valuation Method
Interbrand Brand Valuation MethodInterbrand Brand Valuation Method
Interbrand Brand Valuation MethodFreddy Guevara
 
Brand Portfolio
Brand PortfolioBrand Portfolio
Brand Portfoliosdusane1
 
brand/branding/brand hierarchy
brand/branding/brand hierarchybrand/branding/brand hierarchy
brand/branding/brand hierarchyParminder Kaur
 

What's hot (20)

Brand Value chain
Brand Value chainBrand Value chain
Brand Value chain
 
Brand identity, brand personality & brand image
Brand identity, brand personality & brand imageBrand identity, brand personality & brand image
Brand identity, brand personality & brand image
 
Brand association and brand image - Introduction to Branding
Brand association and brand image - Introduction to BrandingBrand association and brand image - Introduction to Branding
Brand association and brand image - Introduction to Branding
 
Strategic Brand Management Chapter 1
Strategic Brand Management Chapter 1Strategic Brand Management Chapter 1
Strategic Brand Management Chapter 1
 
Brand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to BrandingBrand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
 
Brand Awareness
Brand AwarenessBrand Awareness
Brand Awareness
 
Brand positioning
Brand positioning Brand positioning
Brand positioning
 
Kapferer Brand identity Prism
Kapferer Brand identity PrismKapferer Brand identity Prism
Kapferer Brand identity Prism
 
Managing Brand Equity
Managing Brand EquityManaging Brand Equity
Managing Brand Equity
 
Brand Personality
Brand PersonalityBrand Personality
Brand Personality
 
Building a brand
Building a brandBuilding a brand
Building a brand
 
Brand Architecture
Brand ArchitectureBrand Architecture
Brand Architecture
 
Brand management ppt (1)
Brand management ppt (1)Brand management ppt (1)
Brand management ppt (1)
 
Brand positioning and identification
Brand positioning and identificationBrand positioning and identification
Brand positioning and identification
 
Brand Image
Brand ImageBrand Image
Brand Image
 
Measuring Sources of Brand Equity -Brand Management
Measuring Sources of Brand Equity -Brand ManagementMeasuring Sources of Brand Equity -Brand Management
Measuring Sources of Brand Equity -Brand Management
 
Interbrand Brand Valuation Method
Interbrand Brand Valuation MethodInterbrand Brand Valuation Method
Interbrand Brand Valuation Method
 
Brand Portfolio
Brand PortfolioBrand Portfolio
Brand Portfolio
 
brand/branding/brand hierarchy
brand/branding/brand hierarchybrand/branding/brand hierarchy
brand/branding/brand hierarchy
 
Brand & brand strategy
Brand & brand strategy Brand & brand strategy
Brand & brand strategy
 

Viewers also liked

Ppt on brand personality
Ppt on brand personalityPpt on brand personality
Ppt on brand personalityyanbabu
 
Brand heritage guide
Brand heritage guideBrand heritage guide
Brand heritage guideSam Renbarger
 
Pantene: Marketing Communications Plan
Pantene: Marketing Communications PlanPantene: Marketing Communications Plan
Pantene: Marketing Communications PlanAmrita Beri
 
Brand Positioning
Brand PositioningBrand Positioning
Brand PositioningSj -
 
brand positioning with examples
brand positioning with examplesbrand positioning with examples
brand positioning with examplesLinel Dias
 

Viewers also liked (6)

Ppt on brand personality
Ppt on brand personalityPpt on brand personality
Ppt on brand personality
 
Brand heritage guide
Brand heritage guideBrand heritage guide
Brand heritage guide
 
Pantene
PantenePantene
Pantene
 
Pantene: Marketing Communications Plan
Pantene: Marketing Communications PlanPantene: Marketing Communications Plan
Pantene: Marketing Communications Plan
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
brand positioning with examples
brand positioning with examplesbrand positioning with examples
brand positioning with examples
 

Similar to Brand Personality

Similar to Brand Personality (20)

Brand personality
Brand personalityBrand personality
Brand personality
 
Brand Personality
Brand PersonalityBrand Personality
Brand Personality
 
Brand personality
Brand personalityBrand personality
Brand personality
 
The Group`S Brand Personality
The Group`S Brand PersonalityThe Group`S Brand Personality
The Group`S Brand Personality
 
Dynamics of Brand Personality
Dynamics of Brand PersonalityDynamics of Brand Personality
Dynamics of Brand Personality
 
Brand image constellation
Brand image constellationBrand image constellation
Brand image constellation
 
Brand personaity
Brand personaityBrand personaity
Brand personaity
 
Brand Personality And Identity
Brand Personality And IdentityBrand Personality And Identity
Brand Personality And Identity
 
Brand Identity
Brand IdentityBrand Identity
Brand Identity
 
28483790 brand-personality
28483790 brand-personality28483790 brand-personality
28483790 brand-personality
 
What is branding
What is brandingWhat is branding
What is branding
 
Brand Management-1.pptx
Brand Management-1.pptxBrand Management-1.pptx
Brand Management-1.pptx
 
branding
 branding branding
branding
 
Brand identity8
Brand identity8Brand identity8
Brand identity8
 
Brand Identity - 3.pptx
Brand Identity - 3.pptxBrand Identity - 3.pptx
Brand Identity - 3.pptx
 
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
 
Cbbe model
Cbbe modelCbbe model
Cbbe model
 
brands management
brands managementbrands management
brands management
 
Mm.08.10 deleted
Mm.08.10 deletedMm.08.10 deleted
Mm.08.10 deleted
 
Marketing - Brand Ambassador
Marketing - Brand AmbassadorMarketing - Brand Ambassador
Marketing - Brand Ambassador
 

More from Sj -

Analyse Consumer Behaviour for Specific Markets
Analyse Consumer Behaviour for Specific MarketsAnalyse Consumer Behaviour for Specific Markets
Analyse Consumer Behaviour for Specific MarketsSj -
 
Media Planning Explained
Media Planning ExplainedMedia Planning Explained
Media Planning ExplainedSj -
 
Digital Coupons
Digital CouponsDigital Coupons
Digital CouponsSj -
 
Fairy Launch Plan Pakistan
Fairy Launch Plan   PakistanFairy Launch Plan   Pakistan
Fairy Launch Plan PakistanSj -
 
Channel Concept
Channel ConceptChannel Concept
Channel ConceptSj -
 
22 Immutable Laws of Branding
22 Immutable Laws of Branding22 Immutable Laws of Branding
22 Immutable Laws of BrandingSj -
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand GapSj -
 
Brand Equity
Brand EquityBrand Equity
Brand EquitySj -
 
Brand Communications
Brand CommunicationsBrand Communications
Brand CommunicationsSj -
 

More from Sj - (9)

Analyse Consumer Behaviour for Specific Markets
Analyse Consumer Behaviour for Specific MarketsAnalyse Consumer Behaviour for Specific Markets
Analyse Consumer Behaviour for Specific Markets
 
Media Planning Explained
Media Planning ExplainedMedia Planning Explained
Media Planning Explained
 
Digital Coupons
Digital CouponsDigital Coupons
Digital Coupons
 
Fairy Launch Plan Pakistan
Fairy Launch Plan   PakistanFairy Launch Plan   Pakistan
Fairy Launch Plan Pakistan
 
Channel Concept
Channel ConceptChannel Concept
Channel Concept
 
22 Immutable Laws of Branding
22 Immutable Laws of Branding22 Immutable Laws of Branding
22 Immutable Laws of Branding
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
 
Brand Equity
Brand EquityBrand Equity
Brand Equity
 
Brand Communications
Brand CommunicationsBrand Communications
Brand Communications
 

Recently uploaded

1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024Chandresh Chudasama
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfShashank Mehta
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 

Recently uploaded (20)

1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 

Brand Personality

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.