Daiana Damacus - Putting the social in social search engines

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SiteVisibility

Daiana's talk from BrightonSEO September 2018

Marketing

Daiana Damacus
/in/daianadamacus
Webcertain
Putting the social in social
search engines

What is a social search engine?
“An enhanced version of a search engine that
combines traditional algorithm-driven technology
with online community filtering to produce highly
personalized results.”
whatis.techtarget.com

| 6
A social platform turned social search engine

What is a social search engine?
An enhanced version of a search engine that
combines traditional algorithm-driven technology
with [user-generated content] to produce highly
[diversified] results.
11

Naver Café
Naver Blog
Naver KnowledgeiN
Naver Post

|
How to use them
23
Blog
Priority #1
Companies need to
register

|
How to use them
24
Blog
Priority #1
Companies need to
register
Post 1/week avrg.

|
How to use them
25
Blog
Priority #1
Companies need to
register
Post 1/week avrg.
It’s really just blogging

|
How to use them
27
Post
Priority #2
Goal: Top 100

|
How to use them
28
Post
Priority #2
Goal: Top 100
Profiles look more
social

|
How to use them
29
Post
Priority #2
Goal: Top 100
Profiles look more social
A different ‘blog’

|
How to use them
30
Café
Scariest social ever

|
How to use them
31
Café
Scariest social ever
Any kind of content

|
How to use them
32
Café
Scariest social ever
Any kind of content
Community

|
How to use them
33
Café
Scariest social ever
Any kind of content
Community
Lots of time and
resources

|
How to use them
42
Encyclopaedia
Baidu’s Wikipedia

|
How to use them
43
Encyclopaedia
Baidu’s Wikipedia
General knowledge

|
How to use them
44
Encyclopaedia
Baidu’s Wikipedia
General knowledge
Links to authors’
content

|
How to use them
49
Knows
Q&A
Experience

|
How to use them
50
Knows
Q&A
Experience
Content types

|
Lesson 1 Lesson 2
Content /
social media
in
Not
everything
is as it
seems

|
Lesson 1 Lesson 2 Lesson 3
Content /
social media
in
Not
everything
is as it
seems
Time and
resources

Questions?
daiana.damacus@webcertain.com
in/daianadamacus

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Daiana Damacus - Putting the social in social search engines

1. Daiana Damacus /in/daianadamacus Webcertain Putting the social in social search engines

2. What is a social search engine? “An enhanced version of a search engine that combines traditional algorithm-driven technology with online community filtering to produce highly personalized results.” whatis.techtarget.com

3. Fab! ... WTH does that mean?

5. | 5 Search within a social platform

6. | 6 A social platform turned social search engine

7. | 7 NOT a social search engine

8. | 8 The reason I’m here #1

9. | 9 The reason I’m here #2

10. | 10 The reason I’m here #3

11. What is a social search engine? An enhanced version of a search engine that combines traditional algorithm-driven technology with [user-generated content] to produce highly [diversified] results. 11

12. Naver

13. Café 13

14. Blog

15. Post

16. KnowledgeiN

17.

18. Naver Café

19. Naver Café Naver Blog

20. Naver Café Naver Blog Naver KnowledgeiN

21. Naver Café Naver Blog Naver KnowledgeiN Naver Post

22. | Blog Priority #1 How to use them 22

23. | How to use them 23 Blog Priority #1 Companies need to register