[Webinar] Content Marketing Results- Essential Strategies for Getting the Most out of Your Content
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Joe Pulizzi, founder of the Content Marketing Institute and co-author of "Managing Content Marketing" and "Get Content, Get Customers," discusses the latest customer acquisition and retention methods. During this one-hour webinar, Joe reviews essential strategies that can lift your content marketing program to the next level.
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[Webinar] Content Marketing Results- Essential Strategies for Getting the Most out of Your Content
- 1. Content Marketing Results 10 Strategies for Getting the Most Out of Your Content Featured Speaker Host & Moderator Joe Pulizzi Tim Ash Content Marketing Institute SiteTuners @juntajoe @tim_ash Copyright © 2011 - All Rights Reserved.
- 2. About Joe • Content marketing evangelist • Founded Content Marketing Institute • Co-author, Get Content Get Customers and Managing Content Marketing Copyright © 2011, SiteTuners.com - All Rights Reserved.
- 3. @juntajoe Essential Content Marketing Strategies Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing
- 4. @juntajoe TODAY’S AGENDA • Move Fast – 80 Slides in 45 Minutes! • Brief History of Content Marketing • The Latest Research • The Problem with “What?” • Essential activities that Separate the Good from the Great in Content Marketing
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- 12. @juntajoe Search Engine Social Media Optimization STORYTELLING Lead Generation
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- 17. @juntajoe I see the future and it is ____________
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- 23. @juntajoe Red Bull – The Media Co.
- 24. @juntajoe Show Me the Research!
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- 31. @juntajoe Why Are We Here? Just 36% believe their content marketing is effective
- 32. @juntajoe Our Biggest Content Marketing Challenge • Producing Enough Content • Producing the Kind of Content that Engages
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- 38. @juntajoe WHY?
- 39. @juntajoe Search Engine Social Media Optimization Content Marketing Mission Lead Generation
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- 41. @juntajoe Content Marketing Trends & Essentials
- 42. @juntajoe The Niche, Non-Sales Content Platform
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- 50. @juntajoe The Kelly Situation: Product: Complex workforce solutions Target: Largest 5,000 companies globally Deal Size: $50m - $2bn Key Buyer Titles: HR, Procurement, Operations, C-Suite Ave Time to Close: 12-24 months
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- 52. @juntajoe Highly Atomized Within 5 Key Topic Areas At least 20 unique pieces of content for each of 100+ keywords per year.
- 54. @juntajoe The Content Marketing Team Typical roles within your existing team… Chief Content Officer Managing Chief Content Editors Listening Producers Officers Content Creators
- 55. @juntajoe Social Media Public Relations Marketing Email Mobile Search
- 56. @juntajoe Example…. Todd Wheatland VP of Thought Leadership Kelly Services
- 57. @juntajoe Example… Rob Yoegel Content Marketing Director Monetate
- 58. @juntajoe Leveraging Employees in Content Creation
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- 64. @juntajoe AWARENESS SEO PUBLIC RELATIONS NURTURING EMAIL LEAD NURTURING CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS
- 65. @juntajoe Building Content Expertise through Community
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- 71. @juntajoe A Rising Tide Lifts All Ships
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- 73. @juntajoe Define Your Hit List of Influencers
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- 80. @juntajoe .COM Email Webinars Magazine Paid Content Paid Events
- 81. @juntajoe Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. http://taylordowns.com
- 82. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter Week of Sept. 9, 2013 CLEVELAND, OH
- 83. Save $150 off Conversion Conference April 15-16 Other 2013 shows Chicago – June 11-13 San Francisco Boston – Sept 30-Oct 1 Dusseldorf – November Use promo code JOES10 London – November Copyright © 2011 - All Rights Reserved.