SlideShare ist ein Scribd-Unternehmen logo
1 von 31
Downloaden Sie, um offline zu lesen
Live Landing Page Reviews:
  Building Better B2B Landing Pages

         Tim Ash
          i    h                                                          Oli Gardner
       CEO, SiteTuners                                          Co-founder & Creative
Chair, Conversion Conference                                     Director, Unbounce



                 #B2Blive @tim_ash @unbounce
                          @        @

                     Copyright © 2012 SiteTuners - All Rights Reserved.
About SiteTuners

• Best-practices site blueprints (tactical or strategic)
• Landing page test plans & testing strategy
• Internal optimization team training & mentoring
• More than 1000 clients worldwide since 2002




                      Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Tim’s Key Principles for B2B Landing Pages

 • Appearance matters
 • Make your call to action clear
 • Ask for less information
 • Cut down your text
 • Show visitors why they can trust you




                    Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Live Reviews




#B2Blive @tim_ash @unbounce




    Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012 SiteTuners - All Rights Reserved.
Express Review - Special Offer

•   45 or 90-min interactive review of website or landing page
•   Video transcript recorded via GoToMeeting
•   Includes AttentionWizard “attention heatmap” of your page




http://Express-Review.com Starting
http //E p ess Re ie com – Sta ting at only $699
                                       onl

First 3 reviews will be personally conducted by Tim Ash
(mention “B2BLive”) after you order

                         Copyright © 2012, SiteTuners - All Rights Reserved.
Q&A and Contact Info




Tim Ash                                                         Oli Gardner

tim@sitetuners.com                                              oli@unbounce.com
(619) 223-8020 work PST                                         (888) 515-9161
twitter @tim_ash                                                twitter @unbounce
www.linkedin.com/in/timash                                      http://ca.linkedin.com/in/oligardner
facebook.com/tim.ash1                                           http://www.facebook.com/unbounce
skype tim_ash1                                                  http://www.quora.com/Oli-Gardner
                                                                http://unbounce.com/blog/
                                                                http://unbounce com/blog/




                          Copyright © 2012, SiteTuners - All Rights Reserved.

Weitere ähnliche Inhalte

Ähnlich wie [Webinar] Building Better B2B Landing Pages + Live site reviews

Optimizing Your E-commerce Site: What Not to Do and Why
Optimizing Your E-commerce Site: What Not to Do and WhyOptimizing Your E-commerce Site: What Not to Do and Why
Optimizing Your E-commerce Site: What Not to Do and WhyOptimizely
 
The Big 3: Top Mistakes to Avoid on Your Lead Gen Landing Pages
The Big 3: Top Mistakes to Avoid on Your Lead Gen Landing PagesThe Big 3: Top Mistakes to Avoid on Your Lead Gen Landing Pages
The Big 3: Top Mistakes to Avoid on Your Lead Gen Landing PagesMarketo
 
The Big 4: Mistakes to Avoid on Your Landing Pages
The Big 4: Mistakes to Avoid on Your Landing PagesThe Big 4: Mistakes to Avoid on Your Landing Pages
The Big 4: Mistakes to Avoid on Your Landing PagesMarketo
 
Optimising SEO for WordPress - Lisa Davis - WordCamp Sydney 2012
Optimising SEO for WordPress - Lisa Davis - WordCamp Sydney 2012Optimising SEO for WordPress - Lisa Davis - WordCamp Sydney 2012
Optimising SEO for WordPress - Lisa Davis - WordCamp Sydney 2012WordCamp Sydney
 
MSBINYC Deck: Heavy Metal PowerPivot Redux
MSBINYC Deck: Heavy Metal PowerPivot Redux MSBINYC Deck: Heavy Metal PowerPivot Redux
MSBINYC Deck: Heavy Metal PowerPivot Redux Sentri
 
9 Tips for Maximizing PPC and SEO Together
9 Tips for Maximizing PPC and SEO Together9 Tips for Maximizing PPC and SEO Together
9 Tips for Maximizing PPC and SEO TogetherTrada
 
9 Steps to Search Engine Optimization (SEO) Success
9 Steps to Search Engine Optimization (SEO) Success9 Steps to Search Engine Optimization (SEO) Success
9 Steps to Search Engine Optimization (SEO) SuccessScott Mowery
 
London Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slidesLondon Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
 
File migrationpresentation
File migrationpresentationFile migrationpresentation
File migrationpresentationSentri
 
Battle Scarred But Still Standing SPTECHCON
Battle Scarred But Still Standing SPTECHCONBattle Scarred But Still Standing SPTECHCON
Battle Scarred But Still Standing SPTECHCONSentri
 
Where google and social media collide
Where google and social media collide Where google and social media collide
Where google and social media collide Kathy Hennessy
 
Seo for personal and project branding by Cherubim Mawuli Amenyedor
Seo for personal and project branding by Cherubim Mawuli AmenyedorSeo for personal and project branding by Cherubim Mawuli Amenyedor
Seo for personal and project branding by Cherubim Mawuli AmenyedorCherubim Mawuli Amenyedor
 
SEO Secrets You Should Know
SEO Secrets You Should KnowSEO Secrets You Should Know
SEO Secrets You Should KnowClaravon Group
 
SEO disasters: the good, the bad and the taboo: Steven van Vessum
SEO disasters: the good, the bad and the taboo: Steven van VessumSEO disasters: the good, the bad and the taboo: Steven van Vessum
SEO disasters: the good, the bad and the taboo: Steven van VessumSearchNorwich
 

Ähnlich wie [Webinar] Building Better B2B Landing Pages + Live site reviews (20)

Optimizing Your E-commerce Site: What Not to Do and Why
Optimizing Your E-commerce Site: What Not to Do and WhyOptimizing Your E-commerce Site: What Not to Do and Why
Optimizing Your E-commerce Site: What Not to Do and Why
 
The Big 3: Top Mistakes to Avoid on Your Lead Gen Landing Pages
The Big 3: Top Mistakes to Avoid on Your Lead Gen Landing PagesThe Big 3: Top Mistakes to Avoid on Your Lead Gen Landing Pages
The Big 3: Top Mistakes to Avoid on Your Lead Gen Landing Pages
 
The Big 4: Mistakes to Avoid on Your Landing Pages
The Big 4: Mistakes to Avoid on Your Landing PagesThe Big 4: Mistakes to Avoid on Your Landing Pages
The Big 4: Mistakes to Avoid on Your Landing Pages
 
Interactive Day San Diego 2014
Interactive Day San Diego 2014Interactive Day San Diego 2014
Interactive Day San Diego 2014
 
PubCon Las Vegas 2013
PubCon Las Vegas 2013PubCon Las Vegas 2013
PubCon Las Vegas 2013
 
Optimising SEO for WordPress - Lisa Davis - WordCamp Sydney 2012
Optimising SEO for WordPress - Lisa Davis - WordCamp Sydney 2012Optimising SEO for WordPress - Lisa Davis - WordCamp Sydney 2012
Optimising SEO for WordPress - Lisa Davis - WordCamp Sydney 2012
 
MSBINYC Deck: Heavy Metal PowerPivot Redux
MSBINYC Deck: Heavy Metal PowerPivot Redux MSBINYC Deck: Heavy Metal PowerPivot Redux
MSBINYC Deck: Heavy Metal PowerPivot Redux
 
9 Tips for Maximizing PPC and SEO Together
9 Tips for Maximizing PPC and SEO Together9 Tips for Maximizing PPC and SEO Together
9 Tips for Maximizing PPC and SEO Together
 
9 Steps to Search Engine Optimization (SEO) Success
9 Steps to Search Engine Optimization (SEO) Success9 Steps to Search Engine Optimization (SEO) Success
9 Steps to Search Engine Optimization (SEO) Success
 
London Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slidesLondon Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slides
 
(Webinar) Content Marketing: Neuromarketing Science 2014
(Webinar) Content Marketing: Neuromarketing Science 2014(Webinar) Content Marketing: Neuromarketing Science 2014
(Webinar) Content Marketing: Neuromarketing Science 2014
 
eMetrics Summit San Francisco 2013
eMetrics Summit San Francisco 2013 eMetrics Summit San Francisco 2013
eMetrics Summit San Francisco 2013
 
File migrationpresentation
File migrationpresentationFile migrationpresentation
File migrationpresentation
 
Battle Scarred But Still Standing SPTECHCON
Battle Scarred But Still Standing SPTECHCONBattle Scarred But Still Standing SPTECHCON
Battle Scarred But Still Standing SPTECHCON
 
Where google and social media collide
Where google and social media collide Where google and social media collide
Where google and social media collide
 
Seo for personal and project branding by Cherubim Mawuli Amenyedor
Seo for personal and project branding by Cherubim Mawuli AmenyedorSeo for personal and project branding by Cherubim Mawuli Amenyedor
Seo for personal and project branding by Cherubim Mawuli Amenyedor
 
Mark Munroe - Advanced Search Summit Napa 2019
Mark Munroe - Advanced Search Summit Napa 2019Mark Munroe - Advanced Search Summit Napa 2019
Mark Munroe - Advanced Search Summit Napa 2019
 
SES San Francisco 2013
SES San Francisco 2013SES San Francisco 2013
SES San Francisco 2013
 
SEO Secrets You Should Know
SEO Secrets You Should KnowSEO Secrets You Should Know
SEO Secrets You Should Know
 
SEO disasters: the good, the bad and the taboo: Steven van Vessum
SEO disasters: the good, the bad and the taboo: Steven van VessumSEO disasters: the good, the bad and the taboo: Steven van Vessum
SEO disasters: the good, the bad and the taboo: Steven van Vessum
 

Mehr von SiteTuners Conversion Rate Optimization

Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...
Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...
Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...SiteTuners Conversion Rate Optimization
 
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...SiteTuners Conversion Rate Optimization
 
Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...
Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...
Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...SiteTuners Conversion Rate Optimization
 

Mehr von SiteTuners Conversion Rate Optimization (20)

Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...
Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...
Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...
 
How to Leverage
How to Leverage How to Leverage
How to Leverage
 
2014 10 23_conversion_hacking_brain_startup_marketing_conf_sf_16x9
2014 10 23_conversion_hacking_brain_startup_marketing_conf_sf_16x92014 10 23_conversion_hacking_brain_startup_marketing_conf_sf_16x9
2014 10 23_conversion_hacking_brain_startup_marketing_conf_sf_16x9
 
Startup Marketing Conference - October 23, 2014
Startup Marketing Conference - October 23, 2014Startup Marketing Conference - October 23, 2014
Startup Marketing Conference - October 23, 2014
 
PubCon Las Vegas - October 8th, 2014 - Optimizing Web
PubCon Las Vegas - October 8th, 2014 - Optimizing Web PubCon Las Vegas - October 8th, 2014 - Optimizing Web
PubCon Las Vegas - October 8th, 2014 - Optimizing Web
 
PubCon Las Vegas - October 7th, 2014 - Power of Visual
PubCon Las Vegas - October 7th, 2014 - Power of Visual PubCon Las Vegas - October 7th, 2014 - Power of Visual
PubCon Las Vegas - October 7th, 2014 - Power of Visual
 
PubCon - Las Vegas October 7th, 2014 - Mobile Presentation
PubCon - Las Vegas October 7th, 2014 - Mobile Presentation PubCon - Las Vegas October 7th, 2014 - Mobile Presentation
PubCon - Las Vegas October 7th, 2014 - Mobile Presentation
 
(Webinar) SEO meet CRO: Conversion Hacks for Organic Search Traffic
(Webinar) SEO meet CRO: Conversion Hacks for Organic Search Traffic (Webinar) SEO meet CRO: Conversion Hacks for Organic Search Traffic
(Webinar) SEO meet CRO: Conversion Hacks for Organic Search Traffic
 
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
 
Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...
Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...
Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...
 
PeSA Internet Conference Australia 2014 - Session
PeSA Internet Conference Australia 2014 - Session  PeSA Internet Conference Australia 2014 - Session
PeSA Internet Conference Australia 2014 - Session
 
PeSA Annual Internet Conference Australia 2014 - Keynote
PeSA Annual Internet Conference Australia 2014 - Keynote PeSA Annual Internet Conference Australia 2014 - Keynote
PeSA Annual Internet Conference Australia 2014 - Keynote
 
PubCon - New Orleans 2014
PubCon - New Orleans 2014PubCon - New Orleans 2014
PubCon - New Orleans 2014
 
OptiCon 2014
OptiCon 2014 OptiCon 2014
OptiCon 2014
 
11 Obvious A/B Tests You Should Do Today
11 Obvious A/B Tests You Should Do Today 11 Obvious A/B Tests You Should Do Today
11 Obvious A/B Tests You Should Do Today
 
Tricks and Treats of High Converting Lead Gen Forms
Tricks and Treats of High Converting Lead Gen FormsTricks and Treats of High Converting Lead Gen Forms
Tricks and Treats of High Converting Lead Gen Forms
 
E-Commerce Brasil Tim Ash Keynote
E-Commerce Brasil Tim Ash Keynote E-Commerce Brasil Tim Ash Keynote
E-Commerce Brasil Tim Ash Keynote
 
Ecommerce Hands on Workshop - Tim Ash
Ecommerce Hands on Workshop - Tim Ash Ecommerce Hands on Workshop - Tim Ash
Ecommerce Hands on Workshop - Tim Ash
 
MivaCon 2013 Tim Ash Keynote
MivaCon 2013 Tim Ash Keynote MivaCon 2013 Tim Ash Keynote
MivaCon 2013 Tim Ash Keynote
 
Tim Ash's Keynote to Affiliate Summit West 2013
Tim Ash's Keynote to Affiliate Summit West 2013Tim Ash's Keynote to Affiliate Summit West 2013
Tim Ash's Keynote to Affiliate Summit West 2013
 

[Webinar] Building Better B2B Landing Pages + Live site reviews

  • 1. Live Landing Page Reviews: Building Better B2B Landing Pages Tim Ash i h Oli Gardner CEO, SiteTuners Co-founder & Creative Chair, Conversion Conference Director, Unbounce #B2Blive @tim_ash @unbounce @ @ Copyright © 2012 SiteTuners - All Rights Reserved.
  • 2. About SiteTuners • Best-practices site blueprints (tactical or strategic) • Landing page test plans & testing strategy • Internal optimization team training & mentoring • More than 1000 clients worldwide since 2002 Copyright © 2012, SiteTuners - All Rights Reserved.
  • 3. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 4. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 5. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 6. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 7. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 8. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 9. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 10. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 11. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 12. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 13. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 14. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 15. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 16. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 17. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 18. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 19. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 20. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 21. Tim’s Key Principles for B2B Landing Pages • Appearance matters • Make your call to action clear • Ask for less information • Cut down your text • Show visitors why they can trust you Copyright © 2012, SiteTuners - All Rights Reserved.
  • 22. Copyright © 2012 SiteTuners - All Rights Reserved.
  • 23. Copyright © 2012 SiteTuners - All Rights Reserved.
  • 24. Copyright © 2012 SiteTuners - All Rights Reserved.
  • 25. Copyright © 2012 SiteTuners - All Rights Reserved.
  • 26. Copyright © 2012 SiteTuners - All Rights Reserved.
  • 27. Copyright © 2012 SiteTuners - All Rights Reserved.
  • 28. Live Reviews #B2Blive @tim_ash @unbounce Copyright © 2012, SiteTuners - All Rights Reserved.
  • 29. Copyright © 2012 SiteTuners - All Rights Reserved.
  • 30. Express Review - Special Offer • 45 or 90-min interactive review of website or landing page • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of your page http://Express-Review.com Starting http //E p ess Re ie com – Sta ting at only $699 onl First 3 reviews will be personally conducted by Tim Ash (mention “B2BLive”) after you order Copyright © 2012, SiteTuners - All Rights Reserved.
  • 31. Q&A and Contact Info Tim Ash Oli Gardner tim@sitetuners.com oli@unbounce.com (619) 223-8020 work PST (888) 515-9161 twitter @tim_ash twitter @unbounce www.linkedin.com/in/timash http://ca.linkedin.com/in/oligardner facebook.com/tim.ash1 http://www.facebook.com/unbounce skype tim_ash1 http://www.quora.com/Oli-Gardner http://unbounce.com/blog/ http://unbounce com/blog/ Copyright © 2012, SiteTuners - All Rights Reserved.