SlideShare ist ein Scribd-Unternehmen logo
1 von 55
Downloaden Sie, um offline zu lesen
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Consumer retail trends
2015+
© Laurent Haug 2015 25 Sept 2015 - Next Hamburg
Investor @ MKS, Anthemis
Entrepreneur @ 200ideas, Lift
Swiss correspondent @ Wired UK


@laurenthaug
hello@laurenthaug.com
+41786966480
Weekly newsletter 

http://goo.gl/O2Q9h2
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
online = offline
© Laurent Haug 2015
4
http://www.newlook.com/
© Laurent Haug 2015
5
“Walking through the doors is just
like walking into our web site”
Angela Ahrendts (former CEO of Burberry)
© Laurent Haug 2015
6youtube.com/watch?v=fGaVFRzTTP4
© Laurent Haug 2015
8https://fresh.amazon.com/dash/www.amazon.com/oc/dash-button
© Laurent Haug 2015
9www.amazon.com/oc/dash-button
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
analytics
© Laurent Haug 2015
11
–Johnny Appleseed
“Type a quote here.”
–Johnny Appleseed
“Type a quote here.”
NewsWatchTV

https://www.youtube.com/watch?v=OSMBJN-Iq-4
© Laurent Haug 2015
15
Now, you can avoid the wait and see
the busiest times of the week at
millions of places and businesses
around the world directly from Google
Search, tap on a business name and
see how busy it gets throughout the
day
https://plus.google.com/+google/posts/QY1c97V25Tz
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
content integration
© Laurent Haug 2015
17https://about.pinterest.com/en/buy-it-pinterest
© Laurent Haug 2015
18https://www.facebook.com/business/news/Discover-and-Buy-Products-on-Facebook-Test
© Laurent Haug 2015
19http://shop.harpersbazaar.com/
25 Sept 2015 - Next Hamburg© Laurent Haug 2015 https://thetake.com
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
vertically integrated retail
© Laurent Haug 2015
23
25 Sept 2015 - Next Hamburg© Laurent Haug 2015 https://www.dollarshaveclub.com
25 Sept 2015 - Next Hamburg© Laurent Haug 2015 https://casper.com
© Laurent Haug 2015
26https://www.warbyparker.com
© Laurent Haug 2015
27https://www.warbyparker.com
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Why is vertical integration interesting?
Unique product lines = no competing with Amazon
Better prices and margins
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
new entry points
© Laurent Haug 2015 25 Sept 2015 - Next Hamburg
© Laurent Haug 2015 25 Sept 2015 - Next Hamburg
© Laurent Haug 2015 25 Sept 2015 - Next Hamburg
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
–Johnny Appleseed
“Type a quote here.”
http://www.wired.com/2015/08/facebook-launches-m-new-kind-virtual-assistant/
25 Sept 2015 - Next Hamburg© Laurent Haug 2015 www.lookup.to (disclaimer: a MKS AI investments)
© Laurent Haug 2015 25 Sept 2015 - Next Hamburghttp://social.techcrunch.com/2015/09/01/agentq-launch/
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
automation
Data shows that Amazon has changed the price of
the top Bible in a Google search for “Amazon Bible”
more than 100 times since May 2010, according to
price-tracking site Camelcamelcamel.
http://qz.com/327835/amazon-dynamic-pricing-changed-the-price-of-the-bible-over-100-times-in-five-years/
© Laurent Haug 2015
38
https://paribus.co/
© Laurent Haug 2015
39
The robot performs a detailed inventory check,
identifying each item on the shelves, and alerting
employees if stock is low or if an item has been
misplaced.
http://mashable.com/2012/06/29/carnegie-mellon-robot-andyvision/
Amazon just got permission from the FAA to start
testing its delivery drones in the US
http://www.theverge.com/2015/3/19/8259881/amazon-prime-air-delivery-drone-faa-permission
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
transparency
© Laurent Haug 2015
43
ShopGenius
© Laurent Haug 2015
44http://www.avoidplugin.com/
–Johnny Appleseed
“Type a quote here.”
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Shopping trends 2015
re-humanization
© Laurent Haug 2015
47
Woman attacked by robot vacuum cleaner in South Korea
http://thedailywh.at/2015/02/wtf-day-woman-attacked-robot-vacuum-cleaner-south-korea/
© Laurent Haug 2015 48
Costco has experimented with self-
service checkouts, but the CEO says he’s
now removing them because employees
do the work more efficiently.
© Laurent Haug 2015
49https://www.enjoy.com/pages/home-att
© Laurent Haug 2015
50
© Laurent Haug 2015
51http://bookindy.com/
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
/ consumer retail trends 2015
Online = offline
Analytics
Content integration
Vertically integrated retail
New entry points
Automation
Transparency
Re-humanization
25 Sept 2015 - Next Hamburg© Laurent Haug 2015
Disclaimer: it’s only the
beginning
© Laurent Haug 2015 25 Sept 2015 - Next Hamburg
Projected digital transformation by industry by 2020
http://www.bain.com/publications/articles/leading-a-digical-transformation.aspx
© Laurent Haug 2015 25 Sept 2015 - Next Hamburg
@laurenthaug
hello@laurenthaug.com
+41786966480
Weekly newsletter 

http://goo.gl/O2Q9h2

Weitere ähnliche Inhalte

Andere mochten auch

P&G marketting capabilities Case study By manpreet singh digital
P&G marketting capabilities Case study By manpreet singh digitalP&G marketting capabilities Case study By manpreet singh digital
P&G marketting capabilities Case study By manpreet singh digitalManpreet Singh Chhabra
 
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015Shane Hampton
 
Domino's Pizza - MIS
Domino's Pizza - MISDomino's Pizza - MIS
Domino's Pizza - MISBarish Bose
 
Social Insights on the Luxury Fashion Industry
Social Insights on the Luxury Fashion IndustrySocial Insights on the Luxury Fashion Industry
Social Insights on the Luxury Fashion IndustryBrandwatch
 
Retail management system
Retail management systemRetail management system
Retail management systemGCG
 
Not All Data is Created Equal
Not All Data is Created EqualNot All Data is Created Equal
Not All Data is Created EqualiMedia Connection
 
Affluent Buyers Exposed: Get The Full Exposé
Affluent Buyers Exposed: Get The Full ExposéAffluent Buyers Exposed: Get The Full Exposé
Affluent Buyers Exposed: Get The Full ExposéNeedle
 
Impulsar Gestionar un negocio en el sector Retail
Impulsar Gestionar un negocio en el sector RetailImpulsar Gestionar un negocio en el sector Retail
Impulsar Gestionar un negocio en el sector RetailAlberto Trallero
 
Procter and Gamble Marketing Management
Procter and Gamble Marketing ManagementProcter and Gamble Marketing Management
Procter and Gamble Marketing ManagementPoonam Sankhe
 
Domino's Pizza HBR Case Study Analysis
Domino's Pizza HBR Case Study AnalysisDomino's Pizza HBR Case Study Analysis
Domino's Pizza HBR Case Study AnalysisTony Sebastian
 
Case study domino's sizzles on MIS
Case study domino's sizzles on MISCase study domino's sizzles on MIS
Case study domino's sizzles on MISSamsuddoha Sams
 
When Tech meets Fashion, what could possibly go wrong? @nickdemey
When Tech meets Fashion, what could possibly go wrong? @nickdemeyWhen Tech meets Fashion, what could possibly go wrong? @nickdemey
When Tech meets Fashion, what could possibly go wrong? @nickdemeyBoard of Innovation
 
Marketing and Promotions of Food and Beverage
Marketing and Promotions of Food and BeverageMarketing and Promotions of Food and Beverage
Marketing and Promotions of Food and BeverageCris dela Peña
 
Mis at pizza hut
Mis at pizza hutMis at pizza hut
Mis at pizza hutSwarna Renu
 

Andere mochten auch (20)

Top 10 Retail Trends
Top 10 Retail TrendsTop 10 Retail Trends
Top 10 Retail Trends
 
P&G marketting capabilities Case study By manpreet singh digital
P&G marketting capabilities Case study By manpreet singh digitalP&G marketting capabilities Case study By manpreet singh digital
P&G marketting capabilities Case study By manpreet singh digital
 
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Downtown OKC, Inc. Retailers' Workshop 4-13-2015
 
Domino\'s Solution
Domino\'s SolutionDomino\'s Solution
Domino\'s Solution
 
Retail management
Retail managementRetail management
Retail management
 
Domino's Pizza - MIS
Domino's Pizza - MISDomino's Pizza - MIS
Domino's Pizza - MIS
 
Social Insights on the Luxury Fashion Industry
Social Insights on the Luxury Fashion IndustrySocial Insights on the Luxury Fashion Industry
Social Insights on the Luxury Fashion Industry
 
Retail management system
Retail management systemRetail management system
Retail management system
 
Not All Data is Created Equal
Not All Data is Created EqualNot All Data is Created Equal
Not All Data is Created Equal
 
Affluent Buyers Exposed: Get The Full Exposé
Affluent Buyers Exposed: Get The Full ExposéAffluent Buyers Exposed: Get The Full Exposé
Affluent Buyers Exposed: Get The Full Exposé
 
Mis in walmart
Mis in walmartMis in walmart
Mis in walmart
 
Impulsar Gestionar un negocio en el sector Retail
Impulsar Gestionar un negocio en el sector RetailImpulsar Gestionar un negocio en el sector Retail
Impulsar Gestionar un negocio en el sector Retail
 
Procter and Gamble Marketing Management
Procter and Gamble Marketing ManagementProcter and Gamble Marketing Management
Procter and Gamble Marketing Management
 
dominos
dominosdominos
dominos
 
Domino's Pizza HBR Case Study Analysis
Domino's Pizza HBR Case Study AnalysisDomino's Pizza HBR Case Study Analysis
Domino's Pizza HBR Case Study Analysis
 
Case study domino's sizzles on MIS
Case study domino's sizzles on MISCase study domino's sizzles on MIS
Case study domino's sizzles on MIS
 
When Tech meets Fashion, what could possibly go wrong? @nickdemey
When Tech meets Fashion, what could possibly go wrong? @nickdemeyWhen Tech meets Fashion, what could possibly go wrong? @nickdemey
When Tech meets Fashion, what could possibly go wrong? @nickdemey
 
Food and beverage service i
Food and beverage service  iFood and beverage service  i
Food and beverage service i
 
Marketing and Promotions of Food and Beverage
Marketing and Promotions of Food and BeverageMarketing and Promotions of Food and Beverage
Marketing and Promotions of Food and Beverage
 
Mis at pizza hut
Mis at pizza hutMis at pizza hut
Mis at pizza hut
 

Ähnlich wie The Ongoing Reinvention of Shopping

Expert Tips about Selling in Germany - Carsten from PlentymarketsUK
Expert Tips about Selling in Germany - Carsten from PlentymarketsUKExpert Tips about Selling in Germany - Carsten from PlentymarketsUK
Expert Tips about Selling in Germany - Carsten from PlentymarketsUKDaytodayebay
 
Startup Cities: Hambury, Germany - Me Convention 2018
Startup Cities: Hambury, Germany - Me Convention 2018Startup Cities: Hambury, Germany - Me Convention 2018
Startup Cities: Hambury, Germany - Me Convention 2018Chinwag
 
Modern day marketing
Modern day marketingModern day marketing
Modern day marketingAntti Mäki
 
Five exciting fields for entrepreneurs in 2015
Five exciting fields for entrepreneurs in 2015Five exciting fields for entrepreneurs in 2015
Five exciting fields for entrepreneurs in 2015Laurent Haug
 
Improving and evaluating your websites performance #SEOzone
Improving and evaluating your websites performance #SEOzoneImproving and evaluating your websites performance #SEOzone
Improving and evaluating your websites performance #SEOzoneAndrea Pernici
 
Why are digital & physical retail converging final
Why are digital & physical retail converging   finalWhy are digital & physical retail converging   final
Why are digital & physical retail converging finalBill Bishop
 
Bimbosan digital commerce conference may 2018
Bimbosan digital commerce conference may 2018Bimbosan digital commerce conference may 2018
Bimbosan digital commerce conference may 2018Kilian Widmer
 
Bob Schullman
Bob SchullmanBob Schullman
Bob SchullmanMediaPost
 
Social Media Manager's Workshop
Social Media Manager's WorkshopSocial Media Manager's Workshop
Social Media Manager's WorkshopEric Schwartzman
 
Digital Disruption - Artevelde University College Ghent - International week ...
Digital Disruption - Artevelde University College Ghent - International week ...Digital Disruption - Artevelde University College Ghent - International week ...
Digital Disruption - Artevelde University College Ghent - International week ...Ayman van Bregt
 
Deconstructing the organic Traffic in the Apple App Store - Hamburg Mobile Su...
Deconstructing the organic Traffic in the Apple App Store - Hamburg Mobile Su...Deconstructing the organic Traffic in the Apple App Store - Hamburg Mobile Su...
Deconstructing the organic Traffic in the Apple App Store - Hamburg Mobile Su...Sven Jürgens
 
Analytics - marketing hell week 2015 -- tammy camp
Analytics  - marketing hell week 2015 -- tammy campAnalytics  - marketing hell week 2015 -- tammy camp
Analytics - marketing hell week 2015 -- tammy camp500 Startups
 

Ähnlich wie The Ongoing Reinvention of Shopping (12)

Expert Tips about Selling in Germany - Carsten from PlentymarketsUK
Expert Tips about Selling in Germany - Carsten from PlentymarketsUKExpert Tips about Selling in Germany - Carsten from PlentymarketsUK
Expert Tips about Selling in Germany - Carsten from PlentymarketsUK
 
Startup Cities: Hambury, Germany - Me Convention 2018
Startup Cities: Hambury, Germany - Me Convention 2018Startup Cities: Hambury, Germany - Me Convention 2018
Startup Cities: Hambury, Germany - Me Convention 2018
 
Modern day marketing
Modern day marketingModern day marketing
Modern day marketing
 
Five exciting fields for entrepreneurs in 2015
Five exciting fields for entrepreneurs in 2015Five exciting fields for entrepreneurs in 2015
Five exciting fields for entrepreneurs in 2015
 
Improving and evaluating your websites performance #SEOzone
Improving and evaluating your websites performance #SEOzoneImproving and evaluating your websites performance #SEOzone
Improving and evaluating your websites performance #SEOzone
 
Why are digital & physical retail converging final
Why are digital & physical retail converging   finalWhy are digital & physical retail converging   final
Why are digital & physical retail converging final
 
Bimbosan digital commerce conference may 2018
Bimbosan digital commerce conference may 2018Bimbosan digital commerce conference may 2018
Bimbosan digital commerce conference may 2018
 
Bob Schullman
Bob SchullmanBob Schullman
Bob Schullman
 
Social Media Manager's Workshop
Social Media Manager's WorkshopSocial Media Manager's Workshop
Social Media Manager's Workshop
 
Digital Disruption - Artevelde University College Ghent - International week ...
Digital Disruption - Artevelde University College Ghent - International week ...Digital Disruption - Artevelde University College Ghent - International week ...
Digital Disruption - Artevelde University College Ghent - International week ...
 
Deconstructing the organic Traffic in the Apple App Store - Hamburg Mobile Su...
Deconstructing the organic Traffic in the Apple App Store - Hamburg Mobile Su...Deconstructing the organic Traffic in the Apple App Store - Hamburg Mobile Su...
Deconstructing the organic Traffic in the Apple App Store - Hamburg Mobile Su...
 
Analytics - marketing hell week 2015 -- tammy camp
Analytics  - marketing hell week 2015 -- tammy campAnalytics  - marketing hell week 2015 -- tammy camp
Analytics - marketing hell week 2015 -- tammy camp
 

Mehr von sinnerschrader

MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEMASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEsinnerschrader
 
FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)
FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)
FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)sinnerschrader
 
HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORK
HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORKHUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORK
HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORKsinnerschrader
 
AREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFE
AREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFEAREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFE
AREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFEsinnerschrader
 
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIP
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPTHE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIP
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPsinnerschrader
 
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...sinnerschrader
 
Platform Economy Impact
Platform Economy ImpactPlatform Economy Impact
Platform Economy Impactsinnerschrader
 
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!sinnerschrader
 
The Blockchain Experience
The Blockchain ExperienceThe Blockchain Experience
The Blockchain Experiencesinnerschrader
 
MORE THAN WECHAT – PLATFORM TRENDS IN ASIA
MORE THAN WECHAT – PLATFORM TRENDS IN ASIAMORE THAN WECHAT – PLATFORM TRENDS IN ASIA
MORE THAN WECHAT – PLATFORM TRENDS IN ASIAsinnerschrader
 
HOW TO GET AHEAD OF WHAT IS HAPPENING
HOW TO GET AHEAD OF WHAT IS HAPPENINGHOW TO GET AHEAD OF WHAT IS HAPPENING
HOW TO GET AHEAD OF WHAT IS HAPPENINGsinnerschrader
 
The emerging global web
The emerging global webThe emerging global web
The emerging global websinnerschrader
 
The Blockchain Opportunity today & tomorrow
The Blockchain Opportunity today & tomorrowThe Blockchain Opportunity today & tomorrow
The Blockchain Opportunity today & tomorrowsinnerschrader
 
THE FUTURE OF WORK IS CHAOS
THE FUTURE OF WORK IS CHAOSTHE FUTURE OF WORK IS CHAOS
THE FUTURE OF WORK IS CHAOSsinnerschrader
 
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCE
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCETHE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCE
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCEsinnerschrader
 
Nils Wollny: The Extra Hour
Nils Wollny: The Extra HourNils Wollny: The Extra Hour
Nils Wollny: The Extra Hoursinnerschrader
 

Mehr von sinnerschrader (20)

MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEMASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
 
FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)
FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)
FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)
 
HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORK
HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORKHUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORK
HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORK
 
AREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFE
AREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFEAREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFE
AREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFE
 
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIP
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPTHE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIP
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIP
 
SUPERHERO BRANDING
SUPERHERO BRANDINGSUPERHERO BRANDING
SUPERHERO BRANDING
 
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...
 
Platform Economy Impact
Platform Economy ImpactPlatform Economy Impact
Platform Economy Impact
 
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!
 
The Blockchain Experience
The Blockchain ExperienceThe Blockchain Experience
The Blockchain Experience
 
MORE THAN WECHAT – PLATFORM TRENDS IN ASIA
MORE THAN WECHAT – PLATFORM TRENDS IN ASIAMORE THAN WECHAT – PLATFORM TRENDS IN ASIA
MORE THAN WECHAT – PLATFORM TRENDS IN ASIA
 
HOW TO GET AHEAD OF WHAT IS HAPPENING
HOW TO GET AHEAD OF WHAT IS HAPPENINGHOW TO GET AHEAD OF WHAT IS HAPPENING
HOW TO GET AHEAD OF WHAT IS HAPPENING
 
The emerging global web
The emerging global webThe emerging global web
The emerging global web
 
The Blockchain Opportunity today & tomorrow
The Blockchain Opportunity today & tomorrowThe Blockchain Opportunity today & tomorrow
The Blockchain Opportunity today & tomorrow
 
TRENDWATCHING 2017
TRENDWATCHING 2017TRENDWATCHING 2017
TRENDWATCHING 2017
 
THE FUTURE OF WORK IS CHAOS
THE FUTURE OF WORK IS CHAOSTHE FUTURE OF WORK IS CHAOS
THE FUTURE OF WORK IS CHAOS
 
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCE
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCETHE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCE
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCE
 
Invisble Commerce
Invisble CommerceInvisble Commerce
Invisble Commerce
 
Beyond Reality
Beyond Reality Beyond Reality
Beyond Reality
 
Nils Wollny: The Extra Hour
Nils Wollny: The Extra HourNils Wollny: The Extra Hour
Nils Wollny: The Extra Hour
 

The Ongoing Reinvention of Shopping

  • 1. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Consumer retail trends 2015+
  • 2. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg Investor @ MKS, Anthemis Entrepreneur @ 200ideas, Lift Swiss correspondent @ Wired UK 
 @laurenthaug hello@laurenthaug.com +41786966480 Weekly newsletter 
 http://goo.gl/O2Q9h2
  • 3. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 online = offline
  • 4. © Laurent Haug 2015 4 http://www.newlook.com/
  • 5. © Laurent Haug 2015 5 “Walking through the doors is just like walking into our web site” Angela Ahrendts (former CEO of Burberry)
  • 6. © Laurent Haug 2015 6youtube.com/watch?v=fGaVFRzTTP4
  • 7.
  • 8. © Laurent Haug 2015 8https://fresh.amazon.com/dash/www.amazon.com/oc/dash-button
  • 9. © Laurent Haug 2015 9www.amazon.com/oc/dash-button
  • 10. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 analytics
  • 11. © Laurent Haug 2015 11
  • 15. © Laurent Haug 2015 15 Now, you can avoid the wait and see the busiest times of the week at millions of places and businesses around the world directly from Google Search, tap on a business name and see how busy it gets throughout the day https://plus.google.com/+google/posts/QY1c97V25Tz
  • 16. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 content integration
  • 17. © Laurent Haug 2015 17https://about.pinterest.com/en/buy-it-pinterest
  • 18. © Laurent Haug 2015 18https://www.facebook.com/business/news/Discover-and-Buy-Products-on-Facebook-Test
  • 19. © Laurent Haug 2015 19http://shop.harpersbazaar.com/
  • 20. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 https://thetake.com
  • 21. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015
  • 22. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 vertically integrated retail
  • 23. © Laurent Haug 2015 23
  • 24. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 https://www.dollarshaveclub.com
  • 25. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 https://casper.com
  • 26. © Laurent Haug 2015 26https://www.warbyparker.com
  • 27. © Laurent Haug 2015 27https://www.warbyparker.com
  • 28. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Why is vertical integration interesting? Unique product lines = no competing with Amazon Better prices and margins
  • 29. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 new entry points
  • 30. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg
  • 31. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg
  • 32. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg
  • 33. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 –Johnny Appleseed “Type a quote here.” http://www.wired.com/2015/08/facebook-launches-m-new-kind-virtual-assistant/
  • 34. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 www.lookup.to (disclaimer: a MKS AI investments)
  • 35. © Laurent Haug 2015 25 Sept 2015 - Next Hamburghttp://social.techcrunch.com/2015/09/01/agentq-launch/
  • 36. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 automation
  • 37. Data shows that Amazon has changed the price of the top Bible in a Google search for “Amazon Bible” more than 100 times since May 2010, according to price-tracking site Camelcamelcamel. http://qz.com/327835/amazon-dynamic-pricing-changed-the-price-of-the-bible-over-100-times-in-five-years/
  • 38. © Laurent Haug 2015 38 https://paribus.co/
  • 39. © Laurent Haug 2015 39 The robot performs a detailed inventory check, identifying each item on the shelves, and alerting employees if stock is low or if an item has been misplaced. http://mashable.com/2012/06/29/carnegie-mellon-robot-andyvision/
  • 40.
  • 41. Amazon just got permission from the FAA to start testing its delivery drones in the US http://www.theverge.com/2015/3/19/8259881/amazon-prime-air-delivery-drone-faa-permission
  • 42. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 transparency
  • 43. © Laurent Haug 2015 43 ShopGenius
  • 44. © Laurent Haug 2015 44http://www.avoidplugin.com/
  • 46. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Shopping trends 2015 re-humanization
  • 47. © Laurent Haug 2015 47 Woman attacked by robot vacuum cleaner in South Korea http://thedailywh.at/2015/02/wtf-day-woman-attacked-robot-vacuum-cleaner-south-korea/
  • 48. © Laurent Haug 2015 48 Costco has experimented with self- service checkouts, but the CEO says he’s now removing them because employees do the work more efficiently.
  • 49. © Laurent Haug 2015 49https://www.enjoy.com/pages/home-att
  • 50. © Laurent Haug 2015 50
  • 51. © Laurent Haug 2015 51http://bookindy.com/
  • 52. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 / consumer retail trends 2015 Online = offline Analytics Content integration Vertically integrated retail New entry points Automation Transparency Re-humanization
  • 53. 25 Sept 2015 - Next Hamburg© Laurent Haug 2015 Disclaimer: it’s only the beginning
  • 54. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg Projected digital transformation by industry by 2020 http://www.bain.com/publications/articles/leading-a-digical-transformation.aspx
  • 55. © Laurent Haug 2015 25 Sept 2015 - Next Hamburg @laurenthaug hello@laurenthaug.com +41786966480 Weekly newsletter 
 http://goo.gl/O2Q9h2