Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there. Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now. In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard. Charge your phones and get ready! Cardboards will be provided. https://mrcardboard.eu/next-conf-workshop-mass-virtual-reality-marketing-no-rocket-science/ https://www.youtube.com/watch?v=dMslikjhqQM&feature=youtu.be

1. Mass Virtual Reality Marketing is no Rocket
Science

2. Hendrik Schicke
mail@mrcardboard.eu
+47 157 042 416 33​

4. Hendrik Schicke
mail@mrcardboard.eu
www.mrcardboard.eu
DE: ​+47 157 042 416 33​
UK: ​+44 20 8123 2361​
US: ​+1 346 826 1160
#1 IN EUROPE FOR CUSTOM
BRANDED VR VIEWERD
2.200.000+
POP! CARDBOARDs
hand-made
500+
B2B clients
satisfied
17.000+
Consumers
world-wide reached
Hendrik Schicke
mail@mrcardboard.eu
www.mrcardboard.eu
DE: ​+47 157 042 416 33​
UK: ​+44 20 8123 2361​
US: ​+1 346 826 1160

5. Inspire to try VR for real, play around
and create great ideas
What is VR?
What is mobile VR / Google Cardboard?
Why is mobile VR the future?
What is important for a great VR concept?
What can I do today?
Where do I get ideas?

6. What is
Virtual Reality?

11. ≠
Virtual Reality

16. What is Virtual Reality?
 Have to be tried
 VR ≠ only 360°
 Movement within the world
 Interaction with what is around you
 Value: “If it (game, app, …) is possible to be
made without VR, it’s probably not good
enough!”

17. What is
Mobile VR
(Google Cardboard) ?

18. http://next.mrcardboard.eu

19. GOOGLE STREET VIEW

20. MINIATUR WUNDERLAND

22. 2016
2015
January April
Google Trends for “Miniatur Wunderland”

25. Samsung Gear 360 - ca. 370 €

26. Google Cardboard Camera
Google Street View

27. AIDA – 360° Schiffrundgang

36. Virtual Reality Heatmap
“Retinad”

37. t
BAHLSEN SWEET KITCHEN

38. Dos for 360° Video
 Guidance by visual (arrow, text, mascot),
auditory
 Minimize cuts using the full 360° to show
content (step by step)
 Redirect attention if it gets lost
 Tell a story in 360° - step by step

41. t
MAKING OF (http://goo.gl/0OH83p)

43. Don'ts for 360° Video?
 Too many or fast “action” cuts
 Rapid movements (rollercoasters…)
 Too many things happen at once
 „Think in rooms rather than in scences. In
real life you also wouldn‘t rush people
from room to room.“

44. Use cases for 360° Pics / Vids?
 (interactive) tours through real estate,
factories, fair booths etc. „everyhting that
is diffcult to move“
 Image video, story telling etc.
 User generated content contest based on
Samsung 360°, Google Cardboard
Camera, Google Street View
 Christmas mailing with available content

45. t
KNAUF TOPVIEW

47. Virtuali-Tee by Curiscope
http://www.curiscope.com/

48. Why is
Mobile VR
(Google Cardboard)
important?

50. ≠
Virtual Reality(YTD)

51. Google I/O, May 2015

52. January 2016

53. July 2016
16 M

54. Smartphone

58. What is Virtual Reality?
 Have to be tried
 VR ≠ only 360°
 Movement within the world
 Interaction with what is around you
 Value: “If it (game, app, …) is possible to be
made without VR, it’s probably not good
enough!”

59. What is Virtual Reality?
 Have to be tried
 VR ≠ only 360°
 Movement within the world
 Interaction with what is around you
 Value: “If it (game, app, …) is possible to be
made without VR, it’s probably not good
enough!”

61. What is Virtual Reality?
 Have to be tried
 VR ≠ only 360°
 Movement within the world
 Interaction with what is around you
 Value: “If it (game, app, …) is possible to be
made without VR, it’s probably not good
enough!”

63. What is Google Cardboard?
 Mass impact
 Cheap, easy & intuitive to use
 Required for VR marketing
 Future most important VR device
 Value: “If it (game, app, …) is possible to be
made without VR, it’s probably not good
enough!”

64. Conclusion!
 VR is no trend; it is real – either you jump
on the train or you will get run over by it
 Mobile VR (Google Cardboard) is key
(cheap, simple, and required)
 “If it (game, app, …) is possible to be made
without VR, it’s probably not good
enough!”
 Most important: Play and get inspired!

65. What can I do today?

66. What can I do today?
1. Get a HTC VIVE
2. Invite everybody
3. Have fun!

67. http://next.mrcardboard.eu

68. Get the slides and more on
http://next.mrcardboard.eu