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CHANGEIST
I N V I S I B L E C O M M E RC E
N E X T 15
S C OT T S M I T H
C H A N G E I S T
@ C H A N G E I S T
CHANGEIST
CHANGEIST
CHANGEIST
CHANGEIST
Image: wikimedia.org
CHANGEIST
Image: Víctor Gutiérrez Navarro / Flickr
CHANGEIST
Image: Argos
CHANGEIST
Image: Jaspers Eyers Architects
What is a store anyway?
CHANGEIST
Image: Christopher Craig / Flickr
CHANGEIST
Mrs. Wilson: “What gift do you
think a good servant has that
separates them from the others?
Its the gift of anticipation…. I
know when they'll be hungry,
and the food is ready. I know
when they'll be tired, and the bed
is turned down. I know it before
they know it themselves.”
— Gosford Park
What’s the interface, then?
CHANGEIST
Image: Amazon
Image: http://venezuelanalysis.com/news/11158
CHANGEIST
CHANGEIST
Image: http://jobs.aol.com/articles/2014/05/29/now-hiring-beer-jobs/
CHANGEIST
Image: Amazon
Image: Ditto Labs
CHANGEIST
CHANGEIST
Image: Emotient
CHANGEIST
Image: Aware-Alive Technologies
CHANGEIST
CHANGEISTImage bigdata.csail.mit.edu
Image: Liz West / Flickr
CHANGEIST
Arielle Duhaime-Ross, The Verge, September 7, 2015
CHANGEIST
Image:: http://www.modalisa-technology.com/competencies/artificial-intelligence/
-Davis Marcus, Facebook VP of Messaging, as quoted in
“The web has become a hall of mirrors, filled only with reflections of our data,” The Conversation, September 9, 2015.
https://theconversation.com/the-web-has-become-a-hall-of-mirrors-filled-only-with-reflections-of-our-data-46969
CHANGEIST
How will I get it?
Data: Red Dot Research and Shutl,
from City A.M., “How Will Gen Z Shop,” 9 September, 2015
CHANGEIST
CHANGEIST
Image:Rene Dana / Flickr
CHANGEIST
CHANGEIST
CHANGEIST
CHANGEIST
Image: wikimedia
What about brands?
CHANGEIST
Image:mmalpartida / deviantArt
CHANGEIST
W O U L D Y O U R AT H E R H AV E … ?
A. 2,000 prime retail locations on the high street
B. Prime shelf space in a major big box
C. Saturation ad budgets in major dailies
D. One well-placed sensor (home, body, key
traffic point)
CHANGEIST
Image: Liz West / Flickr
CHANGEIST
CHANGEIST
Image:Muse
CHANGEIST
THANK YOU.
C H A N G E I S T. C O M
S S M I T H @ C H A N G E I S T. C O M
@ C H A N G E I S T
T I N Y L E T T E R . C O M / C H A N G E I S T

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