Over the past few years food brands have taken to the digital world quite aggressively. With aggregator companies coming in, the social media presence of food tech brands such as Foodpanda, Zomato, Tinyown and more have increased immensely. We did a comparative study of these brands and their behavior on social media to find out the various ways they use to promote themselves. Take a look for yourself and be amazed by the effort these companies make!

1. FoodTech Brands
on social media
June, 2015
By Simplify360

2. 29 Brands covered in this report
Not all brands are listed here

3. 303
Facebook Insights:
Facebook Posts by all food tech
brands in the last 15 days. That is on
an average 12 post in 15 days.
Less than 1 post per day (0.7 per day)
Among the 29 food tech brands considered in the study
97% of them has an official Facebook page while the
remaining 3% do not have an official page.

4. FoodPanda is the most
active brand on
Facebook
FoodPanda.in is the most active on
Facebook with 38 posts in the last 15
days while JustEast.in despite their
presence with 87K fan base did not post
any thing with their last post being more
than 45 days ago.
18,324
Total engagement on Food Panda’s
Facebook page

5. 8
TinyOwl is the most engaged
Facebook page.
Posts
19,238 Total engagement
18,960 Likes
123 Comments
155 Shares
The page has an engagement of 2,405
interactions per post

6. 19,238
18,324
8,532
6,080
3,743
2,440
1,725 1,682
929 578 347 342 326
Tinyowl Foodpanda PepperTap Zomato Dudegenie Fassos Grofers LocalBanya MealTango FreshMenu TheFirstMeal Momoe Swiggy
Engagement comparison on Facebook
Fig. Engagement for the last 15 days, June 10 to 15, 2015. Figures in the graph indicates the sum of likes, comments and shares.
Inset: Rest of the brands with engagement less than 300. Source: Simplify360.com
276
178
147 146
125
82
35 21 19 9 7 6 0 0 0

7. 40,240
All food tech
brands have an
official Twitter
handle
Combined mentioned of the Twitter
handles in the last 30 days (June 1 to
30, 2015).
An average of 1,388 per brand.

8. 12,810
No. of average
followers
3Tweets per
day
Food tech brands are yet to make the most
out of Twitter
0.83
RT
per Tweet

9. 40,240
All food tech brands have
an official Twitter handle
Combined mentioned of the Twitter handles
in the last 30 days (June 1 to 30, 2015). An
average of 1,388 per brand.

10. Zomato is the most
mentioned brand with 19K
mentions in the last 30
days followed by burrp
with 6K mentions

11. 19,503
6,387
4,711
2,894
1,456 1,334 1,076 617 515 501 318 307 147
Twitter engagement comparison
Fig. @Mentions of the official twitter account in the last 30 days, June 1 to 30, 2015.
Inset: Rest of the brands with engagement less than 100. Source: Simplify360.com
91
76 74
64
40 37
31
19 14 11 8 4 3 2 0 0

12. www.simplify360.com
Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise solutions provider; our latest
offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and
Social Command Center for Enterprises. We enable businesses to perform Online
Reputation Management, Customer Service, Community Management, Social Media
Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment
Analysis.
We have already provided solutions through their tool for industry leaders like Wipro,
Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only
company to work with the top media agency groups in the world like WPP and Publicis.
Simplify360 operates directly or through partners in the US, Malaysia, Korea, South
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If you are interested to know more about Simplify360 and its offering, you can contact us
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