Social Media has taken almost all forms to business to greater heights. Most companies today believe in using the social media platforms like Facebook and Twitter to popularize their brands. Here's a look at which telecom brands are performing better on social media.

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Top Telecom Companies in India
Brand Name
Facebook Twitter
Online buzz SSI Score
Total Fans No. of fans engaged Follower Mentions (30 days)
1 Vodafone India 18,837,655 8,349 249,071 60,231 116,446 78.3
2 Airtel 5,833,347 14,348 1,376,825 13,220 123,547 71.6
3 Aircel 9,631,925 27,588 286,276 13,295 42,449 69.9
4 Idea Cellular 7,279,746 199,252 36,659 6,437 26,713 48.3
5 Reliance Communications 1,491,382 4,225 1,831,603 3,812 13,797 41.6
6 Tata DoCoMo 13,251,728 45,415 247,311 2,872 9,570 35.0
7 BSNL 14,175 2,910 2,212 238 11,946 5.0

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Share of voice among Indian Telecom players
Airtel, 35.7%
Vodafone India,
33.6%
Aircel, 12.2%
Idea Cellular,
7.8%
Reliance
Communications, 4.0%
BSNL, 3.5% Tata DoCoMo, 2.6%
, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0
Airtel has the highest share of voice of 35.7% followed by Vodafone
Share of voice among telecom companies in the last 1 month, (Apr 1 to 28, 2015)
Source: Simplify360

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Idea Cellular
Tata DoCoMo
Aircel
Airtel
Reliance Communications
Vodafone India
BSNL
Vodafone Zoozos
-100
1,999,900
3,999,900
5,999,900
7,999,900
9,999,900
11,999,900
13,999,900
1,000 5,001,000 10,001,000 15,001,000 20,001,000 25,001,000
No.ofpeopleengagedonFacebook
No. of fans on Facebook
Vodafone Zoozoo has highest fans on Facebook| Idea Cellular most engaged
• Idea Cellular has the high number as well as the highest percentage of fans engaged
Facebook performance comparison in the last one month, April 1 to 30, 2015
Size of the bubble indicates the
%ge of fans engaged

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Engagement comparison on Facebook
• Idea has the highest engagement while the engagement of Tata Docomo is gradually increasing every month.
Facebook engagement comparison for Jan to April, 2015
1,208,968
229,939
585,348
280,437
97,911
65,227
4349
1039
692,421
470,900
335,775
215,476
36,531
63,880
0
566
907,266
765,317
336,272
268,946
137,818
44,221
1,395
0
11,810,091
3,768,141
2,374,462
7,317,911
407,407
130,526 40,668 6,327
Idea Cellular Tata DoCoMo Vodafone ZOOZOO Aircel Airtel Reliance Communications Vodafone India BSNL
January February March April

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Vodafone ZOOZOO
33%
Tata DoCoMo
23%
Aircel
17%
Idea Cellular
13%
Airtel
10%
Reliance
Communications
2%
Vodafone India
2% BSNL
0%
Share of Facebook Fans
Vodafone Zoozoos with 18 Million fans has the highest share of fans
Telecom players Fans
Vodafone ZOOZOOS 18,837,655
Tata DoCoMo 13,251,728
Aircel 9,631,925
Idea Cellular 7,279,746
Airtel 5,833,347
Reliance Communications 1,491,382
Vodafone India 1,300,827
BSNL 14,191
Facebook Fan Size
Total Facebook fans of the top India Telecom companies,
Data as on April 28, 2015

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Idea Cellular
Tata DoCoMo
Aircel
Airtel
Reliance Communications
Vodafone India
BSNL
-100
9,900
19,900
29,900
39,900
49,900
59,900
69,900
1,000 201,000 401,000 601,000 801,000 1,001,000 1,201,000 1,401,000 1,601,000 1,801,000 2,001,000
MentionsofofficialTwitterhandle
No. of followers
Twitter comparison
• While Reliance has the highest followers, Vodafone leads in terms of engagement.

8. www.simplify360.com
Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings
are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social
Command Center for Enterprises. We enable businesses to perform Online Reputation
Management, Customer Service, Community Management, Social Media Research & Brand
Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
We have already provided solutions through their tool for industry leaders like Wipro, Coffee
Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work
with the top media agency groups in the world like WPP and Publicis.
Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa,
Saudi Arabia and the Netherlands to name a few. The company’s products and services are
sold in over 100 countries.
If you are interested to know more about Simplify360 and its offering, you can contact us at
contact@simplify360.com
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