Some believe in keeping it serious while others like to make it funny. With social media being the most efficient way of communicating and reaching a large number of people at a single point of time, the security forces around the world have also adopted the same medium. Increasing likes, higher engagement rate and multiple shares have also made it evident that they have been grandly welcomed by all to the world of Social Media.

1. A Social Media Report on
SECURITY AND POLICE
FORCES in USA
and the WORLD

2. LIST OF FAMOUS POLICE AND SECURITY TWITTER HANDLES IN USA
Name Twitter Handle Followers Facebook Likes
FBI
@FBI
1,067,859
1,154,232
CIA
@CIA 772,546 258,516
Homeland Security
@DHSgov
571,832
277,038
Boston Police
@bostonpolice
301,511
129,864
NYPD News
@NYPDnews
141,100
372,477
Seattle Police
@SeattlePD
97,387
12,254
Kansas Police
@kcpolice
61,654
29,206
Dallas Police
@DallasPD
49,421
63,186
Las Vegas Police
@LVMPD
39,574
46,484
San Francisco Police
@SFPD
35,405
22,136
Los Angeles Police
@LAPDHQ
30,104
44,050
Chicago Police
@Chicago_Police
24,182
67,252
Houston Police
@houstonpolice
13,119
69,674
San Diego Police
@SanDiegoPD
11,439
24,868

3. FBI

4. FBI has more than a million followers, both on Facebook and Twitter
Followers : FB Page Likes :
Avg. Tweets/RTs per day: Avg. posts per day:
1,067,957 1,154,321
2 1
A huge number of followers and likes also mean increased engagement rate,
which is commendable considering they only make one to two posts per day.

5. FACEBOOK PAGE LIKES GROWTH
Likes on FBI’s Facebook page increased by 102% in last 12 months. A
more than 100 percent growth is an indication of appreciation from the public and
their success on using Facebook effectively.
SOURCE: FANPAGEKARMA.COM

6. There are 45 twitter handles associated with the FBI which make sure the citizens
receive important information on time.
FBI Las Vegas
FBI Louisville
FBI Jacksonville
FBI Columbia
FBI San Juan
FBI Chicago
FBI Denver
FBI Milwaukee
FBI Indianapolis
FBI Springfield
FBI Buffalo
FBI Dallas
FBI San Diego
FBI Birmingham
FBI LEB
FBI Sacramento
FBI New Haven
FBI Cincinnati
FBI Norfolk
FBI StLouis
FBI MostWanted
FBI LittleRock
FBI
FBI NewYork
FBI Los Angeles
FBI Washington Field
FBI Miami
FBI Portland
FBI Boston
FBI Records Vault
FBI Albuquerque
FBI SanFrancisco
FBI Knoxville
FBI Detroit
FBI Cleveland
FBI Salt Lake City
FBI Richmond
FBI Charlotte
FBI Omaha
FBI Pittsburgh
FBI Jackson
FBI Philadelphia
FBI Seattle
FBI Kansas City
FBI Mobile

7. FBI’s most engaging posts on Facebook
High engagement also means, people rely on the information provided by FBI on social media
channels.

8. FBI’s most engaging posts on Twitter
Higher engagement rate was seen among posts that were news related and involved the fate of
many citizens.

9. What people think ? – Mixed Reactions
FBI getting mixed response from the people; specially criticized for being secretive.
People want more openness in their methods.

11. CIA’s most engaging posts on Twitter – A tinge of Humor
Humor is one phenomenon that always works on all. CIA’s posts on Twitter, which received
maximum attention are all funny statements related to in trend news stories. This not just keeps
the audience engaged but also increases friendly terms between the two.

12. CIA’s reply to FBI on being welcomed to twitter
CIA knows how to keep the Human Face to Twitter!!
Thanking and being humble is one such example.

13. CIA’s most engaging posts on Facebook
Posts that are related to providing information about serious news stories tend to get maximum
attention.

15. NYPD’s most engaging posts
An emotional approach to connect with the public
Innovative and fresh, the NYPD sure hit the right spot by engaging with their audience from an
Emotional point of view. The likes and shares on their posts indicate that it worked!

17. Boston Police’s most engaging posts
Boston Police used a common approach of talking about things that concern and are related to
the life of the commoners, such as awareness posts.

18. London Metropolitan Police

19. London Metropolitan Police’s most engaging posts
London Police focused on using posts which included humanity and an emotional angle. This
helps project them as people who are just as human as the common people and remove
fear from their minds.

20. INTERESTING FINDING

21. The twitter channels of police departments in USA are used as
a medium for spreading awareness.
They are not used for reporting crime or emergencies as they
are not monitored 24/7.

22. COMPARISONS

23. TWITTER FOLLOWERS OF POLICE FORCES AND SECURITY AGENCIES THROUGHOUT THE
WORLD
10,66,661
7,72,546
5,71,832
3,01,037
2,56,341
1,96,342
1,42,957 1,41,000
97,387
FBI CIA Homeland SecurityBoston Police London PoliceManchester PoliceNigeria Police Force NYPD Seattle

24. 11,54,206
3,72,477
2,77,038 2,58,516 2,46,179
2,08,198
1,78,629
1,29,864
97,933 96,330
FBI NYPD Homeland
Security
CIA Bangalore
Traffic Police
Nigeria
Police Force
NSA Boston Police Bangalore
City Police
Greater
Manchester
Police
FACEBOOK PAGE LIKES OF POLICE FORCES AND SECURITY AGENCIES THROUGHOUT
THE WORLD
`

25. A DIFFERENT APPROACH USED BY BANGALORE POLICE
Along with spreading news and
information, Bangalore police is
using their Social channels to
address citizens’ complaints. An
approach used by no other Police
department (considered here) in
the world.
http://www.thehindu.com/news/cities/bangalore/mn-reddi-asks-
people-to-place-complaints-through-twitter/article6799240.ece

26. BANGALORE OFFICERS ALSO HAVE THEIR INDIVIDUAL CHANNELS
Apart from the existing Bangalore City Police and Bangalore
Traffic Police channels, officers too have made individual
channels to be accessible by the public with ease.

27. SUMMARY
It is nice to see police and security forces adapt well to
social media, with the help of which they are sharing
useful information, creating awareness among the public
and keeping them up to date about the dos and don'ts.
They also try different approaches to connect with the
public – either through emotional pictures or messages or
by adding a tinge of humor to their messages.
They can use social media more effectively if they use an
interactive approach with the public. The existing model is
just one-sided communication.

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