We have done a research on PR valued achieved by Indian Super League Sponsorships by their association with the league. Hero Motor, the title sponsor got maximum benefit. The number is not great but for the league that saw its first season, this outcome is amazing.

1. IMPACT OF ISL ON ITS SPONSOR

2. India zoomed to become the home to
World’s 6th
Most
Powerful Soccer
League in 2015
I League
2012
I League
2012 I League
2013
I League
2013
ISL 2014ISL 2014
Rank: 86th Rank: 92nd
Rank: 6th
2012 2013 2014

3. India is the Home to world’s largest football fan
base (170 million). Brazil comes second.
Image Source: www.thehardtackle.com

4. 44 22 11 553366
ISL was the 6th
most followed league in the world

5. Did Sponsors benefit from ISL Sponsorship?

6. HeroMotoCrop made a saving of 58 Lakh INR
Facebook fans have
increased by 1.8%.
Twitter followers have
increased by 17.5%.
Considering INR 100 / 1000 impressions
Overall Savings INR 5,834,056

7. Amul made a saving of 13 Lakh INR
Facebook fans have
increased by 1.5%.
Considering INR 100 / 1000 impressions
Overall Savings INR 1,339,328

8. The Muthoot made a saving of 4.6 Lakh INR
Facebook fans have
increased by 24.4%.
Twitter followers have
increased by 9%.
Considering INR 100 / 1000 impressions
Overall Savings INR 461,570

9. Pepsi made a saving of 18 Lakh INR
Facebook fans have
increased by 0.6%.
Twitter followers have
increased by 8.6%.
Considering INR 100 / 1000 impressions
Overall Savings INR 1,812,476

10. Nisel Gel increased its fan base by whooping 3879%
Nise Gel has benefitted the most by
its association with ISL . It witnessed
a whooping 3879% increase in
their Facebook fans.

11. Total PR value from Social
Media for ISL Sponsors in 2014
INR 9,443,314 [USD 157,388]

12. THANK YOU
connect with us