Indian E-commerce on Social Media
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The Indian e commerce sector has advanced drastically within a short period of time. However, not all the sites have been accepted equally. This is proved by the fact that Snapdeal has the highest share of voice with a huge margin of 23.1%
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Indian E-commerce on Social Media
- 1. www.simplify360.comwww.simplify360.com A social media analysis of e-commerce industry February, 2015
- 2. www.simplify360.comwww.simplify360.com Top 20 e-commerce companies Brand Name Facebook Twitter SSI ScoreTotal Fans No. of fans engaged Follower Mentions (30 days) Buzz 1 Flipkart 4,393,436 55,270 247,752 15,636 58,417 90.6 2 Snapdeal 3,001,805 33,572 103,510 46,396 62,927 89.6 3 eBay India 3,378,976 86,788 71,751 17,369 17,895 86.7 4 Myntra 2,704,772 7,538 80,589 24,751 30,311 85.3 5 Jabong 3,531,997 44,336 87,974 10,318 10,669 85.1 6 OLX India 5,486,785 11,641 26,753 13,771 13,857 84.4 7 BookMyShowIn 3,978,677 69,625 60,515 8,266 10,634 83.4 8 Amazon India 4,543,419 34,266 71,033 8,644 10,347 83.2 9 Homeshop18 1,567,185 14,105 50,985 26,130 26,912 82.9 10 Junglee.com 5,642,469 6,410 12,847 5,428 7,128 77.2 11 Shopclues 2,322,675 60,194 10,114 5,717 10,218 76.2 12 Goibibo 1,502,569 2,374 10,945 1,480 2,790 67.7 13 FashionandYou 1,382,680 2,789 13,533 723 952 65.3 14 Infibeam 1,036,886 1,638 11,798 1,307 2,305 64.6 15 YepmeShopping 5,908,797 853,849 3,496 363 452 64.4 16 Zovi 845,376 5,293 3,796 2,776 4,878 62.4 17 Cleartrip 963,187 1,384 10,038 641 681 59.3 18 Yatra.com 1,110,349 9,184 13,846 321 322 58.0 19 Indiatimes Shopping 839,941 10,137 14,297 142 378 54.9 20 Expedia 4,969,448 93,697 4,252 203 208 54.6
- 3. www.simplify360.comwww.simplify360.com Snapdeal has the highest share of voice Snapdeal 23.1% Flipkart 21.5% Myntra 11.1% Homeshop18 9.9% eBay India 6.6% OLX India 5.1% Jabong 3.9% BookMyShowIn 3.9% Amazon India 3.8% Shopclues 3.8% Junglee.com 2.6% Goibibo 1.0% Infibeam 0.8% FashionandYou 0.3% Top 3 players have 51% share of voice Share of voice among top 20 e-commerce players Source: Simplify360, February 2014
- 4. www.simplify360.comwww.simplify360.com Flipkart Snapdeal eBay India Myntra Jabong OLX India BookMyShowIn Amazon India Homeshop18 Junglee.comShopclues Goibibo FashionandYou Infibeam YepmeShopping Zovi Cleartrip Yatra.comIndiatimes Shopping Expedia (100) 99,900 199,900 299,900 399,900 499,900 599,900 699,900 799,900 899,900 999,900 1,000 1,001,000 2,001,000 3,001,000 4,001,000 5,001,000 6,001,000 7,001,000 No.ofpeopleengagedonFacebook No. of fans on Facebook Yepme is the clear leader on Facebook • Yepme leads both in the no. of fans engaged on Facebook and the total no. of fans on Facebook. • Other e-commerce companies have low engagement compared to the leader Facebook performance comparison Size of the bubble represents the %ge of fans engaged
- 5. www.simplify360.comwww.simplify360.com YepmeShopping 10% Junglee.com 10% OLX India 9% Amazon India 8%Flipkart 7%BookMyShowIn 7% Jabong 6% eBay India 6% Snapdeal 5% Myntra 5% Shopclues 4% Homeshop18 3% Goibibo 3% FashionandYou 2% Yatra.com 2% Infibeam 2% Cleartrip 2% Zovi 1% Indiatimes Shoppi ng 1% Share of Facebook Fans Yepme with 5.9 Million fans has the highest share of fans. E-commerce players Fans YepmeShopping 5,908,797 Junglee.com 5,642,469 OLX India 5,486,785 Expedia 4,969,448 Amazon India 4,543,419 Flipkart 4,393,436 BookMyShowIn 3,978,677 Jabong 3,531,997 eBay India 3,378,976 Snapdeal 3,001,805 Myntra 2,704,772 Shopclues 2,322,675 Homeshop18 1,567,185 Goibibo 1,502,569 FashionandYou 1,382,680 Yatra.com 1,110,349 Infibeam 1,036,886 Cleartrip 963,187 Zovi 845,376 Indiatimes Shopping 839,941 Facebook Fan Size Total Facebook fans of the top 20 e-commerce companies, Data as on February 2015
- 6. www.simplify360.comwww.simplify360.com 236 177 252 167 182 455 268 177 114 408 135 128 102 393 32 91 89 62 439 300 338 270 353 549 398 454 157 564 232 150 138 104 591 85 96 111 84 497 - 100 200 300 400 500 600 700 2014 2015 Growth of Facebook fans compared to last year While industry leaders like Flipkart, Snapdeal etc doubled their fan base in one year, Homeshop18, FashionandYou, Infibeam, Cleartrip, Yatra.com and Indiatimes Shopping has modest growth. Data of 2014 not available for Goibibo and Expedia, 2014 data as on Jan 2014
- 7. www.simplify360.comwww.simplify360.com Flipkart Snapdeal eBay India Myntra Jabong OLX India BookMyShowIn Amazon India Homeshop18 Junglee.com Goibibo Infibeam YepmeShopping Indiatimes Shopping -5000 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 (1,000) 49,000 99,000 149,000 199,000 249,000 299,000 MentionsonTwitter Followers Snapdeal high on engagement. Flipkart high number of followers on Twitter
- 8. www.simplify360.comwww.simplify360.com Methodology Brands considered for the analysis: A total of 57 e-commerce company is considered for the analysis. Following is the list of companies considered: Flipkart, Snapdeal, eBay India, Myntra, Jabong, OLX India, BookMyShowIn, Amazon India, Homeshop18, Junglee.com, Shopclues, Goibibo, FashionandYou, Infibeam, YepmeShopping, Zovi, Cleartrip, Yatra.com, Indiatimes Shopping, Expedia, Naaptol, Redbus, Koovs, Pepperfry, Fashonara, Ixigo, bewakoof.com, KyaZoonga, LimeRoad.com, Yebhi, Wego India, The MobileStore, BabyOye, landmarkonthenet, Tradus, HealthKart, Metro Shoes, Mom & Me, FirstCry, Caratlane, UniverCell, LensKart, Urbanladder, Central Official Page, Inkfruit!, 100bestbuy, Bluestone, FernsNPetals, Lootore.com, Alma Mater, Ezeego1, GrabMore, AllSchoolStuff, Mybabycart, BookChums, Kidloo, SunglassesIndia. For ranking the top e-commerce players, the total number of organic and inorganic mentions, the fan size on Facebook, the number of people engaged, the number of followers and mentions in the last 30 days were taken into account. Simplify360 Social Index is a weighted average score of all the above parameters. Numbers and figures in the report is as on February 2015.
- 9. www.simplify360.comwww.simplify360.com Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com About Simplify360 US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone : +91 80 40971130 Address CONNECT WITH US (click on the icons)