This year IPL almost seems to be a hush hush game. Compared to years in the past. Lesser publicity, lesser number of ads and an uninterested audience. However, for cricket lovers, it sure does not make any difference. That is exactly the reason why Twitter is flooded with tweets about the IPL. With 88.5% buzz on twitter alone, it sure is not a lost game!

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5W H A T D O E S S O C I A L M E D I A S A Y ?
A N A N A LY S I S O F T H E O P E N I N G W E E K O F I P L 8

2. Executive summary
• Total Mentions of IPL 8 season on Social Media till date is 1,86,569.
88.55% on Twitter!
• Gender Distribution: 85% Male & 15% Female
• Sentiment: Neutral – 89.35%, Positive – 9.85%, Negative – 0.80%
• Buzz of #IPL8 in last 9 Days on Twitter – 69K
• Buzz of #PEPSIIPL in last 30 Days on Twitter – 109K
• The official Page of IPL on Facebook has increased its fan base by 400K this
season
• KKR is the favorite team on Facebook with 11 Million Fans
• IPL official profile has 2.5 Million Followers on Twitter!
• CSK is the favourite team with 1.4 Million Followers on Twitter
• 1 Lakh views of IPL 8 Opening ceremony promotion video on Youtube!
• 52,778 Followers on Instagram
• 1 Million Followers on Google +

3. IPL T20 - the world’s “richest cricket tournament”
League's chairman and Commissioner: Ranjib Biswal
IPL chief operating officer: Sundar Raman
IPL 8 Dates: 8th April 2015 to 24th May 2015
Participants and Matches: 8 Participants and 60 Matches
Key Facts:
• The IPL is the most-watched Twenty20 league in the world
• The IPL was inaugurated in 2008
• In 2008, Sony paid $1 billion for the broadcasting rights over a ten-year period
• In 2010, the IPL became the first sporting event to be broadcast live on YouTube
• IPL was sponsored by DLF after they paid $50 million for a five-year sponsorship of
the competition till 2012
• Pepsi took over the contract for the 2013 IPL season after paying close to $72 million
for the 5-year contract
• The brand value of the 2014 Indian Premier League was estimated to be around US
$7.2 billion

4. Champions of IPL8 (2015) bag 15Crores!
According to the rules of IPL, half of the prize money must be given to the players
The Indian Premier League (IPL) (currently known as the Pepsi
Indian Premier League for sponsorship reasons) is an annual
Indian Twenty20 cricket tournament, founded in 2008 by the
BCCI.
Franchises retained 123 players 8th IPL season before moving
into auction. Yuvraj Singh (RCB player) was sold to Delhi
Daredevils for 16 crores INR - a record bid in IPL auction history.
A total of 67 players were sold out in the auction and all
franchises spent total of 87.60 Crores to buy players.

5. IPL Champions so far!
KingsXIPunjab vs KKRCSK vs MIKKR vs CSK
CSK vs RCB CSK vs MI RCB vs DC CSK vs RR
201420132012
2008200920102011
?#2015

6. Total Mentions of IPL 8 season on Social Media till date is
1,86,569
88.55%
10.93%
0.42% 0.08% 0.01%
Twitter Facebook Google + Tumblr videos
Source Distribution of Buzz

7. Gender Distribution of Buzz on Social Media
85%
Male
15%
Female

8. Sentiment Distribution as per the buzz on Social Media
0.80%
9.85%
89.35%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%
Negative
Positive
Neutral

9. Buzz of #IPL8 in last 9 Days on Twitter
69,263
Overall Buzz
16,043
Mentions on
07th April 2015

10. Buzz of #PepsiIPL in last 30 Days on Twitter
109,115
Overall Buzz
14,298
Mentions on
07th April 2015
Did you know?
All the Teams this IPL season has a PPI (Profile Performance Indicator)* of 100%
on Twitter!
* The PPI shows how many interactions happen on a profile, how engaged the followers are and how fast a profile is growing.
It helps to gauge the real image of a profile.

11. 1,988Runs Scored from boundaries
3,371
Total Runs Scored in IPL8
Did you know?
Virender Sehwag has hit 438 boundaries (332 fours and 106 sixes) - most by any
batsman in the IPL. Sehwag is ahead of Chris Gayle's tally of 432

12. IPL buzz across the Globe
IPL-8 (2015) Leveraged on Social Media Platforms
They marked their footprint on social medias like Facebook, Twitter,
Youtube, Instagram and Google +
India 76.46%
US 5.06%
Pakistan – 3.65%
UK – 2.91%
Nepal – 1.47%
UAE – 1.27%
Others – 3.34%

13. Increase in Fanbase on IPLs facebook Page
Increased by 400,000
13.1Million likes currently
Total Increase since 07/04/2015

14. Fanbase of IPL 8 Teams on facebook Page
11057806
10751675
8656962
7054705
6025220
2865372 2855632
2367379
0
2000000
4000000
6000000
8000000
10000000
12000000
Kolkata Knight
Riders
Chennai Super
Kings
Mumbai Indians Kings XI Punjab Royal Challengers
Bangalore
SunRisers
Hyderabad
Rajasthan Royals Delhi Daredevils
KKR is the favorite team on
FB with 11 Million Fans

15. Popular posts on their Team pages on Facebook
230K likes!

16. 2.5 Million Followers on Twitter!

17. CSK is the favourite team with 1.4 Million
Followers on Twitter
1443629
1043671
955294
914484
652414
622353
568819
539529
Chennai Super Kings
KolkataKnightRiders
Mumbai Indians
Royal Challengers
Kings XI Punjab
Rajasthan Royals
SunRisers Hyderabad
Delhi Daredevils
Number of Followers Teams: Increasing order by their Fanbase
Popular Tweets so far

18. 1 Lakh views of IPL 8 Opening ceremony promotion
video on Y !

19. 52,778 Followers on Instagram

20. Glimpses of various posts on Instagram

21. 1 Million Followers on Google +

22. Regular updates by IPL on Google +

23. Players support on Twitter!

24. Methodology
Simplify360’s online proprietary listening tool is used for collecting the data, counting
the number of mentions and other stats.
All the data and images are take from the official pages on Twitter, Facebook. And
IPLT20 website.
Period of analysis: April 07, 2015 to April 16, 2015

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