The Union Budget for the financial year 2015-2016 has seen a sudden change in approach. This time the focus has shifted from a middle class society friendly outcome to a more growth focused one. The trending topics on Twitter revolved around taxation, education, infrastructure, insurance and banking. However, the trend seemed to differ according to the needs of a particular place or segment of citizens in the society.
However, the budget also saw a number of negative trends such as anti-poor, increasing service tax and more. The sectors which received the most negative trend were taxation and education. This presentation gives you a complete idea about how the budget was represented on social media, by various sections of the society.
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13.0%
12.9%
9.1%
8.6%
7.9%
6.4%
6.2%
4.9%
4.4%
4.3%
3.8%
2.9%
2.5%
2.5%
2.3%
1.9%
1.6%
1.5%
1.5%
Growth focused budget
Conversation around Middle class
Service Tax increased
New educational institutes
Focus on Infrastructure
Reduction in corporate tax
Law for Black Money
Poverty elimination
Replace wealth tax with additional 2% surcharge on super rich
Petrol and diesel prices hiked
SETU for startups
Visa on Arrival now increased for 150 countries
Rs 5,000 cr allocated to MNREGA
Target of 3% Fiscal Deficit
Tax exemptions for Yoga
100% tax exemption in CSR activities for Clean Ganga Fund and Swachh
Health Insurance
Govt to set-up Mudra bank for SC/ST entrepreneurs
Gold monetisation
Top trending topics
Issues that generated maximum responses, either positive or negative
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24.9%
16.5%
11.4%
10.9%
9.2%
7.3%
5.9%
4.8%
4.6%
4.4%
Replace wealth tax with additional 2%
surcharge on super rich
Growth focused budget
New educational institutions
Middle class
Reduction in corporate tax
Law for Black Money
Poverty elimination
Buzz around economy and budget
Rs 5,000 cr allocated to MNREGA
Focus on Infrastructure
Top positive trending topics
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Sentiments of profile segments
36.06%
22.42%
32.29% 30.16%
34.66%
25.12%
17.11%
23.98%
63.94%
77.58%
67.71% 69.84%
65.34%
74.88%
82.89%
76.02%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Individual Media Influencer Political and
Social activist
Distinguished
Citizen
Businesses Economy
Expert
Investor
Negative Positive
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INDIVIDUAL MEDIA POLITICAL & SOCIAL ACTIVISTS
Top trending topics by profile (Person/organization)
INFLUENCER
DISTINGUISHED CITIZEN BUSINESSES INVESTORECONOMY EXPERT
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Karnataka Maharashtra
NCT
Trending topics by region/geography
24.9%
16.5%
11.4%
10.9%
9.2%
7.3%
5.9%
4.8%
4.6%
4.4%
Replace wealth tax with additional
2% surcharge on super rich
Growth focused budget
New educational institutions
Middle class
Reduction in corporate tax
Law for Black Money
Poverty elimination
Buzz around economy and budget
Rs 5,000 cr allocated to MNREGA
Focus on Infrastructure
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Karnataka Maharashtra
NCT
Top Negative trending topics by region/states
34.9%
25.1%
13.0%
11.8%
8.4%
6.8%
Service Tax increased
Called anti-middle class
New educational institutions
Petrol and diesel prices hiked
Reduction in corporate tax
Rs 5,000 cr allocated to
MNREGA
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BY AGE BUCKETS – DISTRIBUTION OF MENTIONS, TOP
TOPICS
22.3%
13.1%
27.6%
36.9%
13-20 years 21-30 years 31-40 years 40+ years
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BY AGE BUCKETS – DISTRIBUTION OF MENTIONS, TOP
TOPICS
36.7%
28.6% 32.4% 34.7%
63.3%
71.4%
67.6% 65.3%
13-20 years 21-30 years 31-40 years 40+ years
Negative Positive
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