Simplify360 brings to you the recipe of the secret sauce essential for a successful social media strategy.Since its inception, the digital ecosystem has evolved in an amazing way. Be it digital analytics, content marketing or digital design.
Here we have disclosed seven really useful social media secrets which if implemented properly will certainly give your brand an upper hand over your competitors. We have covered all popular social media platforms like Facebook, Twitter, YouTube, Quora, Medium, SlideShare, Google Plus and many others.
So, take a look the deck and share your feedback with us!
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
Seven secret ingredients for preparing the special social media sauce
1. S E C R E T
I N G R E D I E N T S
F O R P R E PA R I N G
T H E S P E C I A L
S O C I A L M E D I A
S A U C E !
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2. V I D E O
M A R K E T E R S
L I S T E N U P !
Objective – To make a video for promoting
must see tourist places in India
• Target Keyword – Places to see in India
• When planning a video, you need to be
sure what kind of audience is searching
for that specific keyword on YouTube, to
know that follow the following steps.
• Step 1
• Go to your Google Adwords account
> Click on Tools > Select Display
Planner.
• Step 2
• Use the “Filter” option of Ad format
and sizes and check only on “Videos”,
uncheck all the ad sizes given.
This will give you immensely useful
information to know who your audience is!
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3. S T E A L I N G FA N S F R O M
Y O U R C O M P E T I T O R ’ S
FA C E B O O K PA G E
T H R O U G H A D S .
T H I S I S V E RY S I M P L E A N D E A S Y !
• Step 1
• Keep a track of the time slots when
your competition posts its content on
Facebook – Would suggest take a
sample of 30 days.
• Step 2
• Put the competition Facebook page
name in the “Interests” section of
Facebook Ads Manager.
• Step 3
• Launch your ad campaign on
Facebook on exactly those time slots,
if the competitor is pushing its
content when it has maximum fans
online.
• Going this way your ads have maximum
chances of ending up showing on the
competition’s fans’ newsfeed thereby
bringing them onto your page.
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4. G O Q U O R A !
I F Y O U ’ R E A B 2 B M A R K E T E R
T H E N S C A N Q U O R A T O
M E A S U R E T H E P U L S E O F T H E
I N D U S T RY.
As per our observation, Quora is the most
underrated social media platform for
getting information.
Quora is a platform where you will find
really intelligent discussion threads from
established professionals in your work
field.
Quora provides you three facilities
1. You get to know what is making people
curious in your industry, and that’s what will
help you to create targeted content.
2. You don’t have to find people in order to
get your questions answered, just by
posting in relevant category; you can easily
get some really genuine and unique
answers from the community.
3. You get to know what you don’t get to know
from Facebook and Twitter – People actually
put up well researched and thought out
answers.
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5. H O W T O I N C R E A S E
Y O U R P O T E N T I A L
O R G A N I C R E A C H ?
Three Golden tips.
1. Know the time slots when
maximum of your fans are online.
2. Avoid conflicting the posting
time with that of your
competitor.
3. Map insights from Google
analytics to know the perfect
time when maximum visitors
come to your website and plan
the posting time accordingly.
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6. M A S T E R I N G
S L I D E S H A R E
S L I D E S H A R E I S A G R E AT WAY T O
I N C L U D E V I S U A L S T O RY T E L L I N G I N T O
Y O U R B R A N D C O M M U N I C AT I O N .
How to make SlideShare
decks to get featured?
1. The file name of the deck should
be exactly the same as the
keyword you are targeting. At
Simplify360, we have seen several
of our slides coming up in Google
search results based on this
reason.
2. Give a unique description to your
SlideShare decks while uploading
it and make sure it carries all the
target keywords.
3. Don’t forget to include long tail
keywords in the “Keyword
section” while uploading the deck
to make it more search engine
friendly.
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7. W H AT I T TA K E S W H E N
I T C O M E S T O
D E S I G N I N G S T U N N I N G
G R A P H I C S ?
This is the age of minimum design
and maximum emotion – What type
of creatives work best on social
media irrespective of the brand?
1. Not carrying too much text.
2. Carrying a unique tone – By tone
we mean, by just looking at the
creative one should be able to tell
which brand would have posted it.
3. Having color combinations which
are not distracting.
First rule of graphics is that it should
be easy to understand.
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8. I N C L U D E S O C I A L
P R O O F I N Y O U R
C O N T E N T !
Social proof is something which can
be a great medium to convince your
audience to make a purchase.
Especially, in emailers and weekly
newsletters the presence of social
proof is must.
Example of social proof – 53% of
Bangaloreans do online shopping
from Flipkart.
This line would go a long way in
establishing a convincing pitch in
front of your audience without
sounding pushy.
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9. G O I N G B E Y O N D
FA C E B O O K A N D
T W I T T E R
We have already talked about the
importance of SlideShare and Quora.
But there are more places to gain
audience for your content which are
rarely on social media manager’s
agenda.
• Medium : Its is great place to put
valuable content which are helpful.
The audience are quite active on the
platform and is very much in tune
with the pulse of the industry.
• Pulse : LinkedIn’s content hub is
another great platform to reach out
to professional network. It is quite
active and engaging.
B O N U S
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